• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • X

    Xbox

    Fundamentals of Graphic Design

    Skills you'll gain: Color Theory, Layout Design, Typography, Adobe Photoshop, Photo Editing, Graphic and Visual Design, Design Elements And Principles, Design, Graphic Design, Image Quality

    4.5
    Rating, 4.5 out of 5 stars
    ·
    58 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to integrate apps into Hootsuite dashboard

    Skills you'll gain: Dashboard, Cloud Applications, Social Media Management, Social Media Content, Social Media, Web Applications, User Accounts, Marketing Communications, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Toronto

    iOS App Development with Swift

    Skills you'll gain: Apple iOS, Swift Programming, iOS Development, Model View Controller, Apple Xcode, Mobile Development, User Interface (UI), Application Design, Application Development, Objective-C (Programming Language), UI Components, Animations, User Interface and User Experience (UI/UX) Design, Object Oriented Programming (OOP), Application Frameworks, Interaction Design, Programming Principles, Data Persistence, Integrated Development Environments, Persistence

    3.9
    Rating, 3.9 out of 5 stars
    ·
    1.6K reviews

    Intermediate · Specialization · 3 - 6 Months

  • E

    ESSEC Business School

    International and Cross-Cultural Negotiation

    Skills you'll gain: Communication Strategies, Cultural Sensitivity, Intercultural Competence, Cultural Diversity, Verbal Communication Skills, Communication, Relationship Building, Non-Verbal Communication, Negotiation, International Relations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    663 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of London

    Cyber Security – Technology and Governance

    Skills you'll gain: Computer Security Incident Management, Linux, Network Security, Cyber Governance, IT Security Architecture, OSI Models, Incident Management, Incident Response, Security Management, Linux Commands, TCP/IP, Computer Systems, Threat Modeling, Command-Line Interface, Network Protocols, Computer Networking, Cybersecurity, Human Factors (Security), Cyber Threat Intelligence, Cyber Attacks

    4.8
    Rating, 4.8 out of 5 stars
    ·
    200 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of California, Irvine

    Speaking Skills for University Success

    Skills you'll gain: Discussion Facilitation, Verbal Communication Skills, Public Speaking, Communication, Social Skills, Interpersonal Communications, Active Listening, Planning, Collaboration, Initiative and Leadership, Time Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    138 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Washington

    Lesson | Business English Skills: How to Navigate Tone, Formality, and Directness in Emails

    Skills you'll gain: Business Correspondence, Business Writing, English Language, Language Competency, Writing, Business Communication, Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    244 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidade Estadual de Campinas

    Pensamento Crítico, Lógica e Argumentação

    Skills you'll gain: Logical Reasoning, Deductive Reasoning, Persuasive Communication, Research, Oral Expression, Writing, Journalism, Media and Communications, Appeals, Statistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    136 reviews

    Beginner · Course · 1 - 3 Months

  • E

    EDHEC Business School

    Global Financing Solutions (by EDHEC and Société Générale)

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Mergers & Acquisitions, Capital Markets, Project Finance, Investment Banking, Financial Services, Corporate Finance, Loans, Asset Management, Sustainable Development, Derivatives

    4.7
    Rating, 4.7 out of 5 stars
    ·
    203 reviews

    Intermediate · Course · 1 - 3 Months

  • S

    SAP

    Foundations of Business Analysis

    Skills you'll gain: Stakeholder Management, Business Analysis, SAP Signavio, Business Systems Analysis, SAP Analytics Cloud, SAP Applications, Stakeholder Analysis, Business Process Modeling, Business Requirements, ChatGPT, Requirements Analysis, Organizational Strategy, Business Strategy, Agile Methodology, Communication, Critical Thinking

    4.4
    Rating, 4.4 out of 5 stars
    ·
    117 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    ¿Cómo construir mi modelo de negocio?

    Skills you'll gain: Strategic Partnership, Business Modeling, Value Propositions, Business Development, Resource Allocation, New Product Development, Target Market, Business Marketing, Performance Metric, Business Strategy, Market Opportunities, User Feedback, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    435 reviews

    Beginner · Course · 1 - 3 Months

  • W

    Wesleyan University

    Career Decisions: From Insight to Impact

    Skills you'll gain: Professional Networking, Design Thinking, Decision Making, Professional Development, Self-Awareness, Personal Development, Creative Thinking, Social Sciences, Cultural Diversity, Workforce Development, Dealing With Ambiguity, Adaptability, Growth Mindedness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    380 reviews

    Beginner · Course · 1 - 4 Weeks

1…260261262…502

In summary, here are 10 of our most popular social media marketing courses

  • Fundamentals of Graphic Design: Xbox
  • How to integrate apps into Hootsuite dashboard: Coursera
  • iOS App Development with Swift: University of Toronto
  • International and Cross-Cultural Negotiation: ESSEC Business School
  • Cyber Security – Technology and Governance: University of London
  • Speaking Skills for University Success: University of California, Irvine
  • Lesson | Business English Skills: How to Navigate Tone, Formality, and Directness in Emails: University of Washington
  • Pensamento Crítico, Lógica e Argumentação: Universidade Estadual de Campinas
  • Global Financing Solutions (by EDHEC and Société Générale): EDHEC Business School
  • Foundations of Business Analysis: SAP

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok