• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • P

    Packt

    CompTIA Security+ (SY0-701)

    Skills you'll gain: IT Security Architecture, Incident Response, Endpoint Security, Zero Trust Network Access, Risk Analysis, Network Security, Risk Mitigation, Cyber Governance, Compliance Auditing, Event Monitoring, Application Security, Cyber Security Policies, Cyber Risk, Computer Security, Governance, Data Security, Information Systems Security, Infrastructure Security, Mobile Security, Risk Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    California Institute of the Arts

    Protect and Grow Your Freelancing Business

    Skills you'll gain: Intellectual Property, Tax Preparation, Contract Management, Team Management, Tax Compliance, Benefits Administration, Law, Regulation, and Compliance, Business Planning, Entrepreneurship, Billing & Invoicing, Risk Management

    5
    Rating, 5 out of 5 stars
    ·
    41 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Next-Generation AI Assistant: Claude by Anthropic

    Skills you'll gain: Prompt Engineering, Anthropic Claude, Marketing Materials, Copywriting, ChatGPT, AI Product Strategy, Drive Engagement, Promotional Strategies, Target Audience

    4.1
    Rating, 4.1 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Agentes de IA generativa: transforma tu organización

    Skills you'll gain: AI Enablement, AI Orchestration, Continuous Improvement Process, Organizational Change, Large Language Modeling, Customer Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 3 Months

  • R

    Rutgers the State University of New Jersey

    Sourcing Analytics

    Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Supply Chain, Supplier Performance Management, Supply Management, Supply Chain Management, Benchmarking, Competitive Analysis, Business Analytics, Analytics, Business Intelligence, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Scrum Alliance

    Agile for the Modern Product Manager

    Skills you'll gain: Prompt Engineering, User Story, Responsible AI, Business Metrics, Agile Product Development, Performance Metric, Performance Measurement, Prompt Engineering Tools, Data-Driven Decision-Making, Data Storytelling, Key Performance Indicators (KPIs), Team Building, AI Workflows, Technical Communication, Product Planning, Brainstorming, Agile Project Management, Agile Methodology, Generative AI, Project Management

    Beginner · Specialization · 3 - 6 Months

  • L

    LearnKartS

    Project Management Principles,Performance Domains,Tailoring

    Skills you'll gain: Stakeholder Engagement, Adaptability, Project Management Institute (PMI) Methodology, Stakeholder Management, Project Management, Project Management Life Cycle, Project Portfolio Management, Agile Project Management, Project Performance, Team Performance Management, Team Management, Quality Improvement, Process Improvement, Project Planning, Risk Management, Change Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Conflict Management Strategies

    Skills you'll gain: Conflict Management, Emotional Intelligence, Mediation, Relationship Management, Teamwork, Negotiation, De-escalation Techniques, Collaboration, Leadership, Empathy, Leadership Development, Team Leadership, Organizational Leadership, Active Listening, Communication, Organizational Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SAE Institute México

    Distribución digital de la música independiente

    Skills you'll gain: Digital Publishing, Digital Content, Digital Media Strategy, Music, Marketing Channel, Commercialization, Promotional Strategies, Marketing Planning, Social Media Marketing, Content Management, Release Management, Revenue Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Google UX Design (DE)

    Skills you'll gain: User Experience Design, Responsive Web Design, Storyboarding, Adobe XD, Information Architecture, UI/UX Research, Web Design, Usability Testing, Design Reviews, Figma (Design Software), User Interface and User Experience (UI/UX) Design, Prototyping, Wireframing, User Research, User Story, Presentations, Human Factors, User Centered Design, Persona (User Experience), Ideation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    58 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • G

    Google Cloud

    Generative AI Leader

    Skills you'll gain: Prompt Engineering, Google Gemini, Retrieval-Augmented Generation, Responsible AI, Generative AI Agents, Generative AI, Google Workspace, AI Product Strategy, AI Security, AI Workflows, Google Cloud Platform, Large Language Modeling, Prompt Patterns, Artificial Intelligence, Cloud Infrastructure, Cloud Computing, Business Strategy, Enterprise Security, Cloud Security, Collaboration

    Beginner · Specialization · 3 - 6 Months

  • T

    The Chinese University of Hong Kong

    La estrategia china

    Skills you'll gain: Business Strategy, Strategic Partnership, Strategic Decision-Making, Regional Sales, Competitive Analysis, Global Marketing, Market Opportunities, E-Commerce, Cultural Sensitivity, Market Analysis

    Beginner · Course · 1 - 4 Weeks

1…264265266…431

In summary, here are 10 of our most popular marketing strategy courses

  • CompTIA Security+ (SY0-701): Packt
  • Protect and Grow Your Freelancing Business : California Institute of the Arts
  • Next-Generation AI Assistant: Claude by Anthropic: Coursera
  • Agentes de IA generativa: transforma tu organización: Google Cloud
  • Sourcing Analytics: Rutgers the State University of New Jersey
  • Agile for the Modern Product Manager: Scrum Alliance
  • Project Management Principles,Performance Domains,Tailoring: LearnKartS
  • Conflict Management Strategies: LearnKartS
  • Distribución digital de la música independiente: SAE Institute México
  • Google UX Design (DE): Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok