Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Skills you'll gain: Advertising Campaigns, Advertising, User Feedback, Marketing Materials, Online Advertising, Business Research, Marketing, Promotional Materials, Market Research, Branding
Intermediate · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Relationship Building, Customer experience strategy (CX), Agile Methodology, Customer Relationship Management, Customer Insights, Value Propositions, Solution Delivery, Business Analysis, Web Analytics, Cross-Functional Collaboration, Product Lifecycle Management, Product Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Keyword Research, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Analytics, Marketing Channel, Key Performance Indicators (KPIs), Social Media Strategy, Data-Driven Decision-Making, Revenue Management, Social Media Management, Brand Marketing
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Responsible AI, Employee Engagement, HR Tech, AI Personalization, AI Enablement, Generative AI, Employee Surveys, Human Resource Strategy, Real Time Data, Data-Driven Decision-Making, Case Studies, Analysis
Intermediate · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Employee Engagement, Diversity Equity and Inclusion Initiatives, Social Justice, Compensation Strategy, Case Studies, Compensation and Benefits, Economics, Policy, and Social Studies, Economic Development, Collaboration, Entrepreneurship, Governance, Business Modeling, Leadership and Management, Business Transformation, Succession Planning, Research, Business Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Advertising, Online Advertising, Paid media, Budget Management, Customer Engagement
Intermediate · Guided Project · Less Than 2 Hours
Alberta Machine Intelligence Institute
Skills you'll gain: Prompt Engineering, Large Language Modeling, Responsible AI, Generative AI, LLM Application, Data Ethics, AI Workflows, Business Ethics, ChatGPT, AI Enablement, AI Product Strategy, Case Studies, Regulatory Requirements, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Computer Vision, Natural Language Processing, Reinforcement Learning, Data Processing, Data Science
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Social Media Management, Social Media Content, Social Media, Content Management Systems, Scheduling, Content Creation, Global Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Innovation, Product Lifecycle Management, New Product Development, Design Thinking, Agile Product Development, Product Development, Product Management, Business Modeling, Product Strategy, Customer experience strategy (CX), Product Marketing, Key Performance Indicators (KPIs), Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Business Metrics, Customer experience improvement, Lean Methodologies
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Graphic and Visual Design Software, Infographics, Graphic Design, Design, Visualization (Computer Graphics), User Accounts, Google Workspace, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Predictive Modeling, Predictive Analytics, Marketing Analytics, Statistical Machine Learning, Machine Learning, Data Science, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Model Evaluation, Statistical Analysis
Advanced · Course · 1 - 4 Weeks

Packt
Skills you'll gain: Information Architecture, User Experience Design, Persona (User Experience), Usability Testing, Interviewing Skills, Wireframing, Content Creation, Storytelling
Intermediate · Course · 1 - 3 Months