Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Coursera's Google Analytics catalogue teaches you how to understand, interpret, and leverage data to make informed business decisions. You'll learn how to set up and customize tracking codes, create and interpret analytics reports, understand key metrics and dimensions, and use this data to optimize website performance and drive strategic marketing initiatives. You'll also gain the ability to use Google Analytics tools for market research, SEO, and audience segmentation, thus enhancing your digital marketing and data analysis capabilities.
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Explore the Google Analytics Course Catalog

  • Status: Free Trial

    O.P. Jindal Global University

    Skills you'll gain: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Online Advertising, Google Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, Keyword Research, Marketing Planning, Paid media, Marketing Analytics, Social Media, Advertising, Blogs, Emerging Technologies

    4.4
    Rating, 4.4 out of 5 stars
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    O.P. Jindal Global University

    Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Data Ethics, Data Mining

    3.9
    Rating, 3.9 out of 5 stars
    17 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    Simplilearn

    Skills you'll gain: Google Analytics, Marketing Budgets, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Driving engagement, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Budget Management, Bidding, Marketing Analytics, Lead Generation, Facebook, A/B Testing, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    Illinois Tech

    Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    56 reviews

    Advanced · Course · 1 - 3 Months

  • Coursera Project Network

    Skills you'll gain: Data Visualization, Business Analytics, Dashboard, Data Analysis, Data Storytelling, Google Analytics, Marketing Analytics, Data-Driven Decision-Making, Business Metrics, Data Integration, Google Ads

    4.5
    Rating, 4.5 out of 5 stars
    113 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Free Trial

    Skillshare

    Skills you'll gain: Marketing Analytics, Analysis, Google Analytics, Promotions and Campaigns, Process Optimization, Return On Investment

    Intermediate · Course · 1 - 3 Months

  • Google Cloud

    Skills you'll gain: Exploratory Data Analysis, Data Visualization Software, Dashboard, Interactive Data Visualization, Data Analysis, Google Analytics, Data Integration

    4.4
    Rating, 4.4 out of 5 stars
    20 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial

    Simplilearn

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Keyword Research, Digital Marketing, Information Architecture, Content Strategy, Content Creation, User Experience

    4
    Rating, 4 out of 5 stars
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Data Visualization, E-Commerce, Analytics, Key Performance Indicators (KPIs), Web Analytics, Google Analytics, Marketing Analytics, Generative AI, Data Analysis, Business Strategy, Data Processing, Artificial Intelligence, Data Collection

    4.8
    Rating, 4.8 out of 5 stars
    26 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: Content Strategy, Video Production, Content Development and Management, Social Media Strategy, Content Creation, Content Performance Analysis, Calendar Management, AI Product Strategy, Google Analytics, Ideation, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Blogs, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media, Content Marketing, Content Creation, Content Management Systems, Business Writing, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    239 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    SkillUp

    Skills you'll gain: Flutter (Software), Mobile Development, React Native, Apple iOS, iOS Development, Android Development, UI Components, Application Deployment, Databases, User Interface (UI) Design, Product Support, Google Analytics, Marketing Strategies

    4.9
    Rating, 4.9 out of 5 stars
    11 reviews

    Intermediate · Course · 1 - 3 Months