• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • U

    University of Colorado System

    Coexistence in Medieval Spain: Jews, Christians, and Muslims

    Skills you'll gain: Social Studies, World History, Intercultural Competence, European History, International Relations, Cultural Diversity, Culture, Diversity Awareness, Research, Research Methodologies, Governance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    138 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidade de São Paulo

    Gestão de Riscos e de Mudanças em Projetos

    Skills you'll gain: Project Performance, Project Risk Management, Risk Analysis, Performance Metric, Scope Management, Project Management, Change Management, Stakeholder Management, Sprint Retrospectives, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    304 reviews

    Mixed · Course · 1 - 3 Months

  • U

    United Cities and Local Governments of Africa

    Planning for Climate Change in African Cities

    Skills you'll gain: Climate Change Adaptation, Climate Change Programs, Climate Change Mitigation, Environmental Policy, Environmental Issue, Social Determinants Of Health, Community Development, Environmental Resource Management, Sustainable Development, Decision Support Systems, Governance, Vulnerability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    128 reviews

    Intermediate · Course · 1 - 3 Months

  • A

    Amazon Web Services

    Fundamentals of Analytics on AWS

    Skills you'll gain: Data-Driven Decision-Making, Data Lakes, Analytics, Data Architecture, Data Warehousing, Data Management, Data Analysis, Big Data, Business Analytics, Data Storage, Amazon Web Services, Machine Learning, Data Strategy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    63 reviews

    Mixed · Course · 1 - 4 Weeks

  • Y

    Yad Vashem

    Antisemitismo: Desde sus orígenes hasta el presente

    Skills you'll gain: Ancient History, Social Justice, Cultural Diversity, European History, World History, International Relations, Sociology, Social Impact, Political Sciences, Media and Communications

    4.9
    Rating, 4.9 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Fundamentos da Gestão do Sucesso do Cliente

    Skills you'll gain: Customer Success Management, Relationship Building, Customer experience strategy (CX), Customer Retention, Agile Methodology, Customer Engagement, Customer Data Management, Customer Relationship Management, Consultative Approaches, Customer Insights, Market Analysis, Software As A Service, Business Modeling, Organizational Structure, Business Relationship Management, Target Audience, Value Propositions, Solution Delivery, Business Analysis, Web Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    62 reviews

    Beginner · Specialization · 3 - 6 Months

  • J

    Johns Hopkins University

    Pillar #2: Drug Utilization - Drivers and Consequences

    Skills you'll gain: Medication Therapy Management, Pharmacotherapy, Pharmacology, Medical Prescription, Patient Education And Counseling, Pharmaceuticals, Drug Interaction, Value-Based Care, Utilization Management, Health Policy, Clinical Research, Patient Safety, Research Design, Epidemiology, Statistical Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    9 reviews

    Mixed · Course · 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    استراتيجيات التسويق الهجومية والدفاعية

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Product Strategy, Marketing, Product Development, Marketing Planning, Consumer Behaviour, Go To Market Strategy, Business Strategy, Competitive Intelligence, Growth Strategies, Market Share, Customer Retention

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Commencer avec Facebook Analytics

    Skills you'll gain: Facebook, Web Analytics, Event Management, Advertising, Marketing Analytics, Social Media Management, Social Media, E-Commerce, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    GenAI for Compensation, Benefits and Payroll

    Skills you'll gain: Payroll, HR Tech, Compensation Strategy, Human Resources Software, Compensation and Benefits, Benefits Administration, Human Resources Information System (HRIS), Payroll Systems, Compensation Analysis, Compensation Management, Payroll Processing, Human Resources, Operational Efficiency, Responsible AI, AI Enablement, Data Ethics, Workforce Management, AI Personalization, Benefits Enrollment Processes, Employee Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • F

    Fudan University

    全球卫生导论

    Skills you'll gain: Maternal Health, Child Health, Public Health, Nutrition and Diet, Infectious Diseases, Health Systems, Emergency Response, Health Disparities, Preventative Care, Health Equity, Epidemiology, Social Determinants Of Health, Health Policy, Environmental Science, Chronic Diseases, Health Education

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    How to create and sell templates on Canva

    Skills you'll gain: Canva (Software), Product Promotion, Marketing Materials, Promotional Strategies, Product Knowledge, Design, Presentations, Dashboard, Graphic and Visual Design, Commercialization, Creative Design, Graphic Design, Sales

    3.8
    Rating, 3.8 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…318319320…502

In summary, here are 10 of our most popular social media marketing courses

  • Coexistence in Medieval Spain: Jews, Christians, and Muslims: University of Colorado System
  • Gestão de Riscos e de Mudanças em Projetos: Universidade de São Paulo
  • Planning for Climate Change in African Cities: United Cities and Local Governments of Africa
  • Fundamentals of Analytics on AWS: Amazon Web Services
  • Antisemitismo: Desde sus orígenes hasta el presente: Yad Vashem
  • Fundamentos da Gestão do Sucesso do Cliente: Fundação Instituto de Administração
  • Pillar #2: Drug Utilization - Drivers and Consequences: Johns Hopkins University
  • استراتيجيات التسويق الهجومية والدفاعية: Alfaisal University | KLD
  • Commencer avec Facebook Analytics: Coursera
  • GenAI for Compensation, Benefits and Payroll: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok