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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Virginia

    Gestión de productos digitales: Fundamentos modernos

    Skills you'll gain: Product Management, New Product Development, Product Roadmaps, Product Lifecycle Management, Product Improvement, Innovation, Business Modeling, Stakeholder Engagement, Product Testing, Leadership and Management, Growth Strategies, Customer Engagement, Cross-Functional Collaboration, Customer Insights, Data-Driven Decision-Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • V

    Vanderbilt University

    From Data to Decisions: Finding Patterns with AI

    Skills you'll gain: Statistical Methods, Statistical Analysis, Data Visualization, Generative AI, Statistical Hypothesis Testing, Data Presentation, Data Storytelling, Box Plots, Data Analysis, Plot (Graphics), Data-Driven Decision-Making, Statistics, Technical Communication, Statistical Inference, Graphing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidades Anáhuac

    Mejora tu negocio con Inteligencia Artificial

    Skills you'll gain: AI Enablement, Artificial Intelligence, Customer Analysis, Business Analytics, Business Intelligence, Image Analysis, Machine Learning, Decision Tree Learning, Virtual Environment, Big Data, Data Analysis, Supervised Learning, Classification Algorithms, Natural Language Processing, Unsupervised Learning

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Typography and Color Theory in Design with Canva

    Skills you'll gain: Canva (Software), Color Theory, Typography, Creative Design, Design, Graphic and Visual Design, Graphic Design, Visual Design, Design Elements And Principles

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Modeling Data in the Tidyverse

    Skills you'll gain: Statistical Modeling, Exploratory Data Analysis, R Programming, Predictive Modeling, Statistical Hypothesis Testing, Tidyverse (R Package), Data Analysis, Data Modeling, Regression Analysis, Data Science, Classification And Regression Tree (CART), Statistical Inference, Statistical Analysis, Rmarkdown, Data Preprocessing, Statistical Methods, Model Evaluation, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Créer du contenu pour les réseaux sociaux avec Piktochart

    Skills you'll gain: Instagram, Social Media Content, LinkedIn, Social Media, Facebook, Content Creation, Social Media Management, Social Media Marketing, User Accounts, Graphic Design, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Advanced Visualizations using Tableau

    Skills you'll gain: Data Visualization Software, Tableau Software, Data Visualization, Data Analysis, Geospatial Mapping, Data Storytelling, Business Analytics, Data Presentation, Advanced Analytics, Spatial Analysis, Marketing Analytics, Data Science, Data Manipulation, Forecasting

    Advanced · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Sensory Science: Conducting Tests

    Skills you'll gain: Experimentation, Product Testing, Laboratory Testing, Laboratory Experience, Case Studies, Research Design, Consumer Behaviour, Target Market, Data Collection, Research Reports, Data Analysis, Recruitment

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    YouTube Monetization: Collaborate with Brands

    Skills you'll gain: Content Development and Management, Content Strategy, Advertising, Marketing Channel, Business Planning, Strategic Partnership, Merchandising, Revenue Management, Sustainable Business, Driving engagement, Live Streaming, Promotions and Campaigns

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Covid-19 Death Medical Analysis & Visualization using Plotly

    Skills you'll gain: Plotly, Data Visualization, Datamaps, Data Visualization Software, Scatter Plots, Jupyter, Python Programming, Exploratory Data Analysis, Pandas (Python Package), Data Analysis, Medical Science and Research

    4.2
    Rating, 4.2 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Deploy a BigQuery ML Customer Churn Classifier to Vertex AI for Online Predictions

    Skills you'll gain: Model Evaluation, Google Cloud Platform, Model Deployment, Data Preprocessing, Applied Machine Learning, Feature Engineering, Analytics, Cloud Storage, Predictive Analytics, Machine Learning, Advanced Analytics, Data Management

    Intermediate · Project · Less Than 2 Hours

  • C

    Coursera

    Scikit-Learn to Solve Regression Machine Learning Problems

    Skills you'll gain: Scikit Learn (Machine Learning Library), Predictive Modeling, Regression Analysis, Machine Learning Algorithms, Applied Machine Learning, Predictive Analytics, Python Programming, Classification Algorithms, Machine Learning, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Gestión de productos digitales: Fundamentos modernos: University of Virginia
  • From Data to Decisions: Finding Patterns with AI: Vanderbilt University
  • Mejora tu negocio con Inteligencia Artificial: Universidades Anáhuac
  • Typography and Color Theory in Design with Canva: Coursera
  • Modeling Data in the Tidyverse: Johns Hopkins University
  • Créer du contenu pour les réseaux sociaux avec Piktochart: Coursera
  • Advanced Visualizations using Tableau: University of Colorado Boulder
  • Sensory Science: Conducting Tests: University of California, Davis
  • YouTube Monetization: Collaborate with Brands: Coursera
  • Covid-19 Death Medical Analysis & Visualization using Plotly: Coursera

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