• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • G

    Google

    Build Dynamic User Interfaces (UI) for Websites

    Skills you'll gain: Responsive Web Design, Web Design, User Experience Design, Design Reviews, Wireframing, Usability Testing, User Research, User Interface (UI) Design, Prototyping, User Flows, Figma (Design Software), Information Architecture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Become A Bestseller On Amazon As An Independent Author

    Skills you'll gain: Copywriting, Advertising, Search Engine Optimization, Marketing, Podcasting, Content Creation, Keyword Research, Social Media Content, Target Market, Marketing Strategies, Branding

    Mixed · Course · 1 - 3 Months

  • E

    ESSEC Business School

    Hotel Management: Distribution, Revenue and Demand Management

    Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Hotel Operations, Asset Management, Hospitality, Marketing, Financial Forecasting, Strategic Marketing, Target Market, Financial Analysis, Strategic Planning, Marketing Channel, Business Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • K

    Kennesaw State University

    How Competition Impacts Markets - Jagdish Sheth

    Skills you'll gain: Business Strategy, Competitive Analysis, Market Dynamics, Market Analysis, Market Share, Organizational Structure, Growth Strategies, Business Transformation, Economics, Public Policies

    Beginner · Course · 1 - 4 Weeks

  • T

    The University of North Carolina at Chapel Hill

    Epidemiology: The Basic Science of Public Health

    Skills you'll gain: Epidemiology, Public Health, Infectious Diseases, Research Design, Community Health, Health Policy, Research Methodologies, Social Determinants Of Health, Science and Research, Statistical Analysis, Chronic Diseases

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5K reviews

    Mixed · Course · 1 - 3 Months

  • M

    Macquarie University

    Excel Skills for Business: Intermediate I

    Skills you'll gain: Microsoft Excel, Dashboard, Spreadsheet Software, Data Analysis Expressions (DAX), Consolidation, Business Reporting, Data Management, Data Integration, Data Cleansing, Automation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18K reviews

    Intermediate · Course · 1 - 3 Months

  • A

    Alex Genadinik

    Monetization Models To Boost Lifetime Customer Value (LTV)

    Skills you'll gain: Revenue Management, Upselling, Market Dynamics, Price Negotiation, Selling Techniques, Customer Retention, Revenue Forecasting, Sales Strategy, Cross Selling, Market Trend, Customer Acquisition Management, Business Modeling, Competitive Analysis, Product Strategy, Customer Insights, Sustainable Business, Growth Strategies

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Arizona

    Astronomy: Exploring Time and Space

    Skills you'll gain: Physical Science, Physics, Engineering, Scientific, and Technical Instruments, Ancient History, Chemistry, electromagnetics, Biology, Global Positioning Systems, Scientific Methods, Scientific Visualization, Research, Simulations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4K reviews

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    TradeStation EasyLanguage for Algorithmic Trading

    Skills you'll gain: Financial Trading, Artificial Intelligence, Market Trend, Machine Learning Methods, Technical Analysis, Algorithms, Securities Trading, Futures Exchange, Portfolio Risk, Risk Management, Model Evaluation, Market Data, Machine Learning Algorithms, Machine Learning, Data Validation, Trend Analysis, Performance Analysis, Statistical Programming, Scripting Languages, Finance

    Beginner · Course · 1 - 3 Months

  • S

    Stanford University

    Introduction to Statistics

    Skills you'll gain: Descriptive Statistics, Statistics, Statistical Methods, Sampling (Statistics), Statistical Analysis, Data Analysis, Statistical Modeling, Statistical Hypothesis Testing, Regression Analysis, Statistical Inference, Probability, Exploratory Data Analysis, Quantitative Research, Probability Distribution

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.3K reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Virginia

    Agile Development

    Skills you'll gain: Usability Testing, Agile Product Development, User Story, Continuous Delivery, Persona Development, Agile Software Development, Sprint Planning, Peer Review, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Customer Analysis, Analytics, Product Development, Business Analytics, Persona (User Experience)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Minnesota

    User Interface Design

    Skills you'll gain: UI/UX Research, User Research, Design Research, User Interface (UI), User Interface (UI) Design, Usability Testing, Prototyping, Usability, User Experience, User Centered Design, Graphic and Visual Design, Ideation, Web Content Accessibility Guidelines, Design, Peer Review, User Experience Design, Human Computer Interaction, Interaction Design, Qualitative Research, Mockups

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.8K reviews

    Intermediate · Specialization · 3 - 6 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research analysis
1…363738…375

In summary, here are 10 of our most popular market research courses

  • Build Dynamic User Interfaces (UI) for Websites: Google
  • Become A Bestseller On Amazon As An Independent Author: Alex Genadinik
  • Hotel Management: Distribution, Revenue and Demand Management: ESSEC Business School
  • How Competition Impacts Markets - Jagdish Sheth: Kennesaw State University
  • Epidemiology: The Basic Science of Public Health: The University of North Carolina at Chapel Hill
  • Excel Skills for Business: Intermediate I: Macquarie University
  • Monetization Models To Boost Lifetime Customer Value (LTV): Alex Genadinik
  • Astronomy: Exploring Time and Space: University of Arizona
  • TradeStation EasyLanguage for Algorithmic Trading: Packt
  • Introduction to Statistics: Stanford University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok