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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    How to create an email campaign with SendinBlue

    Skills you'll gain: Newsletters, Target Audience, Email Marketing, Communication Strategies, Marketing Communications, Marketing Materials, Campaign Management, Testability, Digital Marketing, Registration, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • E

    Edureka

    Predictive Modeling with Python

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Statistical Methods, Data Analysis, Applied Machine Learning, Business Analytics, Statistical Analysis, Machine Learning, Scikit Learn (Machine Learning Library), Machine Learning Algorithms, Data Preprocessing, Big Data, Python Programming, Data Manipulation, Pandas (Python Package), Logistic Regression, NumPy

    Intermediate · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Uma Perspectiva Prática da Transformação Digital

    Skills you'll gain: Digital Transformation, Business Transformation, Data Strategy, Innovation, Organizational Strategy, Organizational Change, Cross-Channel Marketing, Customer experience strategy (CX), Business Process, Business Priorities, Customer Engagement, Strategic Partnership, Consumer Behaviour, Emerging Technologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Customer-Centric Enterprise: Product Lifecycle Management

    Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Responsible AI, Product Strategy, Governance, Product Management, Innovation, Product Roadmaps, Product Marketing, Organizational Structure, Business Strategy, Enterprise Risk Management (ERM), Customer experience strategy (CX), Value Propositions, Business Metrics, Customer Insights, Performance Metric

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Workplace Communication Skills for Managers

    Skills you'll gain: Leadership Development, Leadership, Professional Development, Conflict Management, Interpersonal Communications, Communication Strategies, Strategic Leadership, People Management, Communication, Behavior Management, Business Communication, Team Management, Corporate Communications, Emotional Intelligence, Strategic Communication, Negotiation, Meeting Facilitation, Active Listening, Relationship Building, Business Management

    Intermediate · Course · 3 - 6 Months

  • G

    Google Cloud

    Big Data Analysis to a Slide Presentation

    Skills you'll gain: Big Data, Google Cloud Platform, Google Sheets, Data Visualization, Spreadsheet Software, Analytics, Scripting, Data Presentation, Google Workspace, Cloud API, Data Compilation

    Intermediate · Project · Less Than 2 Hours

  • S

    Salesforce

    Resumen de ventas y CRM

    Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Sales Process, Salesforce, Sales Pipelines, Sales, B2B Sales, Sales Support, Customer Data Management, Databases, Data Management, Data Cleansing, Business-To-Consumer

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Conceptos y lenguaje de las organizaciones

    Skills you'll gain: Data Storytelling, Performance Measurement, Data Visualization Software, Business Analysis, Accounting, Business, Analytics, Business Strategy, Marketing, Strategic Communication, Organizational Strategy, Data Analysis, Consumer Behaviour, Product Lifecycle Management

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Analyze and Optimize User Retention

    Skills you'll gain: Looker (Software), Customer Retention, Web Analytics, Customer Analysis, Customer Insights, Marketing Analytics, Trend Analysis, Data Analysis, Product Management, Performance Metric, Analysis, Time Series Analysis and Forecasting, Strategic Marketing, Marketing Channel, Forecasting

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Cómo usar funciones, métodos y bucles en Python desde cero

    Skills you'll gain: Python Programming, Scripting, Data Processing, Data Analysis, Programming Principles, Object Oriented Programming (OOP)

    Beginner · Guided Project · Less Than 2 Hours

  • S

    SkillUp

    Machine Learning for Medical Data

    Skills you'll gain: Healthcare Ethics, Health Informatics, Machine Learning, Deep Learning, Machine Learning Software, Clinical Informatics, Statistical Machine Learning, Convolutional Neural Networks, Data Preprocessing, Predictive Modeling, Electronic Medical Record System, Machine Learning Algorithms, Recurrent Neural Networks (RNNs), Model Evaluation, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Streaming Big Data with Spark Streaming, Scala, and Spark 3!

    Skills you'll gain: Apache Kafka, Apache Spark, Scala Programming, Real Time Data, Apache Hadoop, Data Pipelines, Apache Cassandra, Applied Machine Learning, Big Data, Data Processing, Application Deployment, Distributed Computing, Development Environment

    Advanced · Course · 1 - 3 Months

1…365366367…460

In summary, here are 10 of our most popular marketing analytics courses

  • How to create an email campaign with SendinBlue: Coursera
  • Predictive Modeling with Python : Edureka
  • Uma Perspectiva Prática da Transformação Digital: Fundação Instituto de Administração
  • Customer-Centric Enterprise: Product Lifecycle Management: University of Maryland, College Park
  • Workplace Communication Skills for Managers: Packt
  • Big Data Analysis to a Slide Presentation: Google Cloud
  • Resumen de ventas y CRM: Salesforce
  • Conceptos y lenguaje de las organizaciones: University of Illinois Urbana-Champaign
  • Analyze and Optimize User Retention: Coursera
  • Cómo usar funciones, métodos y bucles en Python desde cero: Coursera

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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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