• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    University of London

    Bachelor of Science in Marketing

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity

    Earn a degree

    Degree · 1 - 4 Years

  • I

    IIT Roorkee

    Executive MBA

    Skills you'll gain: New Product Development, Mergers & Acquisitions, FinTech, Capital Budgeting, Brand Management, Supply Chain, Integrated Marketing Communications, Business Marketing, Sales Process, Business Valuation, Innovation, Succession Planning, Business Process Management, Management Accounting, Supply Chain Management, Statistical Process Controls, Product Management, Marketing Management, Cash Management, Revenue Management

    Earn a degree

    Degree · 1 - 4 Years

  • I

    Illinois Institute of Technology

    Master of Business Administration (MBA)

    Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Global Marketing, Web Analytics, Culture Transformation, Financial Statement Analysis, Digital Transformation, Market Dynamics, Dashboard, Capital Budgeting, Design Thinking, Descriptive Statistics, Predictive Analytics, Leadership and Management, Game Theory, Product Lifecycle Management, Microsoft Excel, Business Strategy

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of London

    Bachelor of Science in Business Administration

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity

    Earn a degree

    Degree · 1 - 4 Years

  • N

    Northeastern University

    Master of Science in Data Analytics Engineering

    Skills you'll gain: Data Storytelling, Text Mining, Data Warehousing, Unsupervised Learning, Database Design, Data Governance, Data Mining, Interactive Data Visualization, Generative AI, Web Scraping, Plotly, Classification Algorithms, PyTorch (Machine Learning Library), Operations Research, Supervised Learning, NoSQL, Database Theory, Exploratory Data Analysis, Time Series Analysis and Forecasting, Natural Language Processing

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Colorado Boulder

    Industrial Internet of Things Graduate Certificate

    Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, User Research, User Experience Design, Product Development, User Experience, Power Electronics, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, Data Preprocessing, Analytics, Control Systems, Embedded Software, Internet Of Things, Machine Controls, Engineering, Scientific, and Technical Instruments, Human Computer Interaction, Embedded Systems

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • U

    Universidad de los Andes

    Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®

    Skills you'll gain: Social Network Analysis, Data Presentation, Data Storytelling, Network Analysis, Interactive Data Visualization, Predictive Modeling, Looker (Software), Data Visualization, Dashboard, Marketing Analytics, Cash Flows, Financial Statement Analysis, Transfer Learning, Advertising, Applied Machine Learning, Random Forest Algorithm, Operations Research, Statistical Machine Learning, Statistical Analysis, Mathematical Modeling

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    University of Leeds

    Master of Science in Data Science (Statistics)

    Skills you'll gain: Data Ethics, Data Presentation, Statistical Machine Learning, Data Storytelling, Statistical Hypothesis Testing, Exploratory Data Analysis, Bayesian Statistics, Data Analysis, Statistical Methods, Statistical Visualization, Classification And Regression Tree (CART), Supervised Learning, Data Visualization, Data Preprocessing, Box Plots, Statistical Inference, Web Scraping, Statistical Modeling, Linear Algebra, Python Programming

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Network Analysis for Marketing Analytics

    Skills you'll gain: Network Analysis, Social Network Analysis, Marketing Analytics, Unstructured Data, Semantic Web, Statistical Methods, Text Mining, Data Structures, JSON, Natural Language Processing, Data Visualization Software, Python Programming

    Build toward a degree

    2.8
    Rating, 2.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze and Create Your AI Marketing Plan

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Marketing Analytics, Marketing Automation, Budgeting, Customer Analysis, AI Enablement, Customer Insights, Goal Setting, Key Performance Indicators (KPIs), Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Marketing Data, Boost Conversions

    Skills you'll gain: Marketing Analytics, Web Analytics, Content Performance Analysis, Marketing Effectiveness, Marketing Automation, Data Analysis, Customer Insights, Data-Driven Decision-Making, Statistical Analysis, Web Analytics and SEO, Model Evaluation, Anomaly Detection, Continuous Monitoring, Quality Assessment, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Data Science for Marketing

    Skills you'll gain: Marketing Analytics, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Statistical Methods, Regression Analysis, Model Evaluation, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Machine Learning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Intermediate · Specialization · 3 - 6 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…373374375376

In summary, here are 10 of our most popular market research courses

  • Bachelor of Science in Marketing: University of London
  • Executive MBA: IIT Roorkee
  • Master of Business Administration (MBA): Illinois Institute of Technology
  • Bachelor of Science in Business Administration: University of London
  • Master of Science in Data Analytics Engineering: Northeastern University
  • Industrial Internet of Things Graduate Certificate: University of Colorado Boulder
  • Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®: Universidad de los Andes
  • Master of Science in Data Science (Statistics): University of Leeds
  • Network Analysis for Marketing Analytics: University of Colorado Boulder
  • Analyze and Create Your AI Marketing Plan: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok