• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    Data Management with SQL

    Skills you'll gain: SQL, Database Management, Database Design, Relational Databases, Databases, Query Languages, Performance Tuning, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    How to Visualize Data with R

    Skills you'll gain: Data Visualization Software, Data Visualization, Statistical Visualization, Ggplot2, Plot (Graphics), R Programming, Scatter Plots, Data Collection, Data Analysis, Data Manipulation, Data Import/Export, Regression Analysis, Data Preprocessing, Software Installation

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Erstelle eine interaktive Mindmap in Canva

    Skills you'll gain: Canva (Software), Infographics, Diagram Design, Graphic Design, Graphic and Visual Design, Graphic and Visual Design Software, Multimedia, Collaborative Software, Developing Training Materials, Data Sharing, Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Exploring Data Transformation with Google Cloud - Français

    Skills you'll gain: Digital Transformation, Real Time Data, Data Strategy, Data Governance, Data Transformation, Business Transformation, Big Data, Business Intelligence, Google Cloud Platform, Analytics, Data-Driven Decision-Making, Data Management, Data Pipelines, Cloud Solutions, Data Storage

    Beginner · Course · 1 - 3 Months

  • H

    HubSpot Academy

    المبيعات الواردة

    Skills you'll gain: Sales Presentation, Lead Generation, Prospecting and Qualification, Sales Strategy, Sales Process, Target Audience, Phone Sales, Customer Analysis, Customer Relationship Management (CRM) Software, Social Media Marketing, Communication Strategies, Personalized Service, Email Automation

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Comment créer du contenu sur Pinterest

    Skills you'll gain: Pinterest, Content Creation, Social Media Content, Drive Engagement, Social Media Marketing, User Accounts, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • U

    Universidades Anáhuac

    Gestión de talento y liderazgo con Empatía

    Skills you'll gain: People Analytics, Talent Management, Human Capital, Human Resources Management and Planning, Strategic Leadership, Organizational Leadership, Organizational Strategy, Culture Transformation, Workforce Planning, Organizational Change, Innovation, Sustainable Business, Corporate Sustainability, Professional Development, Employee Engagement, Empathy

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Connectez vos outils à Slack

    Skills you'll gain: Slack (Software), Collaborative Software, Productivity Software, Business Software, Systems Integration, Business Communication, Team Management, User Accounts, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Managing Data as a Product: Scalable Data Architectures

    Skills you'll gain: Data Architecture, Data Infrastructure, Distributed Computing, Data Modeling, Scalability, Data Management, Data Strategy, Microservices, Solution Architecture, Data Governance, Software Architecture, Semantic Web, Data Integration, Information Architecture, CI/CD, Software Design, Maintainability, Enterprise Architecture, Data Analysis, Generative AI

    Intermediate · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    تحليل البيانات الاستكشافية

    Skills you'll gain: Exploratory Data Analysis, Statistical Visualization, Data Visualization Software, R Programming, Ggplot2, Plot (Graphics), Statistical Methods, Data Analysis, Unsupervised Learning, Spatial Data Analysis, Dimensionality Reduction, Graphical Tools, Color Theory, Analytics

    Mixed · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Advanced Probability and Statistical Methods

    Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Statistical Analysis, Probability & Statistics, Statistical Methods, Probability Distribution, Data Analysis, Markov Model, Data Science, Statistics, Statistical Inference, Probability, R Programming

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Créer des lacs de données et des entrepôts de données sur Google Cloud

    Skills you'll gain: Data Lakes, Data Governance, Operational Databases, Metadata Management, Google Cloud Platform, Data Management, Data Architecture, Data Warehousing, Advanced Analytics, Cloud Storage, Data Integration, Data Security, Analytics, Data Processing, Applied Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

1…376377378…460

In summary, here are 10 of our most popular marketing analytics courses

  • Data Management with SQL: Packt
  • How to Visualize Data with R: Packt
  • Erstelle eine interaktive Mindmap in Canva: Coursera
  • Exploring Data Transformation with Google Cloud - Français: Google Cloud
  • المبيعات الواردة: HubSpot Academy
  • Comment créer du contenu sur Pinterest: Coursera
  • Gestión de talento y liderazgo con Empatía: Universidades Anáhuac
  • Connectez vos outils à Slack: Coursera
  • Managing Data as a Product: Scalable Data Architectures: Packt
  • تحليل البيانات الاستكشافية: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok