• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • E

    ESSEC Business School

    Deploying the circular economy within organisations

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainable Development, Business Transformation, Organizational Change, Waste Minimization, Systems Thinking, Environmental Issue, Business Modeling, Innovation, Product Lifecycle Management, Stakeholder Engagement, Case Studies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Customer Service Essentials: 20 Skills for Happy Clients

    Skills you'll gain: Service Recovery, De-escalation Techniques, Greeting Customers, Customer Complaint Resolution, Customer Service, Conflict Management, Client Services, Hospitality, Friendliness, Professionalism, Teamwork, Composure, Coordination, Customer experience improvement, Personalized Service, Customer Relationship Building, Verbal Communication Skills, Communication, Empathy, Active Listening

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Crear un panel de inspiración para su marca con Canva

    Skills you'll gain: Canva (Software), Design, Creative Design, Branding, Graphic and Visual Design, Social Media Content, Graphic Design, Brand Strategy, Marketing Collateral, Brand Management, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Pathway to Space

    Skills you'll gain: Global Positioning Systems, Journalism, Music, Political Sciences, Entrepreneurship, Systems Engineering, Culture, Aerospace Basic Quality System Standards, Media and Communications, International Relations, Governance, Higher Education, Public Policies, Physical Science, Liberal Arts, Geographic Information Systems, Physics, Engineering Design Process, Environmental Science, Writing

    4.2
    Rating, 4.2 out of 5 stars
    ·
    40 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Energy Modeling: Predicting & Optimizing Consumption

    Skills you'll gain: Scenario Testing, Energy and Utilities, Mathematical Modeling, Predictive Analytics, Experimentation, Laboratory Experience, Google Gemini, Predictive Modeling, Data-Driven Decision-Making, Forecasting, Data Modeling, Analytics, 3D Modeling, Simulation and Simulation Software, Simulations, Waste Minimization, Sustainable Technologies, Data Visualization, Artificial Intelligence, Search Engine Optimization

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Customer Support digital transformation with HubSpot

    Skills you'll gain: HubSpot CRM, Digital Transformation, Customer Relationship Management, Customer Support, Business Transformation, Process Analysis, Business Systems, Technology Strategies, Process Improvement, Business Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    System Hacking, Malware Threats, and Network Attacks

    Skills you'll gain: Vulnerability Assessments, Distributed Denial-Of-Service (DDoS) Attacks, Vulnerability Scanning, Vulnerability Management, Cybersecurity, Malware Protection, Penetration Testing, Exploitation techniques, Threat Detection, Threat Management, Brute-force attacks, Network Security, Information Systems Security, Security Awareness, Network Protocols

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • A

    Alex Genadinik

    LLM SEO, GEO, AEO: Get Traffic From ChatGPT And Other AI SEO

    Skills you'll gain: Google Gemini, Search Engine Optimization, Anthropic Claude, Large Language Modeling, Generative AI, ChatGPT, Prompt Engineering, Web Analytics and SEO, Keyword Research, Artificial Intelligence, Content Creation, Content Strategy, Product Promotion, Brand Strategy

    Mixed · Course · 1 - 3 Months

  • B

    Banco Interamericano de Desarrollo

    Project Management for Development

    Skills you'll gain: Work Breakdown Structure, Project Scoping, Scope Management, Earned Value Management, Risk Management, Project Schedules, Timelines, Cost Management, Project Controls, Project Performance, Risk Analysis, Cost Estimation, Scheduling, Project Planning, Project Documentation, Communication Planning, Procurement, Project Implementation, Resource Management, Stakeholder Management

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Cisco CCNP Security SCOR (Exam 350-701)

    Skills you'll gain: Endpoint Detection and Response, Cloud Security, Network Administration, Infrastructure Security, Encryption, Cloud Computing, Authorization (Computing), Network Architecture, Dynamic Host Configuration Protocol (DHCP), Identity and Access Management, Email Security, Application Security, Human Factors (Security), Network Infrastructure, Network Protocols, Local Area Networks, Data Security, Authentications, Malware Protection, Mobile Security

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Intermediate · Specialization · 1 - 3 Months

  • U

    University of Virginia

    Gestión de productos digitales: Fundamentos modernos

    Skills you'll gain: Product Management, New Product Development, Product Roadmaps, Product Lifecycle Management, Product Improvement, Innovation, Business Modeling, Stakeholder Engagement, Product Testing, Leadership and Management, Growth Strategies, Customer Engagement, Cross-Functional Collaboration, Customer Insights, Data-Driven Decision-Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Conversation Design for Chatbots & Voice Assistants

    Skills you'll gain: User Interface (UI), Prompt Engineering, Interaction Design, User Experience Design, Responsible AI, User Interface and User Experience (UI/UX) Design, Human Computer Interaction, User Flows, Usability Testing, Context Management, AI Personalization, Multimodal Prompts, User Research, Prototyping, Technical Communication, Data Ethics, Natural Language Processing

    Intermediate · Course · 1 - 3 Months

1…383384385…504

In summary, here are 10 of our most popular social media marketing courses

  • Deploying the circular economy within organisations: ESSEC Business School
  • Customer Service Essentials: 20 Skills for Happy Clients: Starweaver
  • Crear un panel de inspiración para su marca con Canva: Coursera
  • Pathway to Space: University of Colorado Boulder
  • Energy Modeling: Predicting & Optimizing Consumption: Coursera
  • Customer Support digital transformation with HubSpot: Coursera
  • System Hacking, Malware Threats, and Network Attacks: Packt
  • LLM SEO, GEO, AEO: Get Traffic From ChatGPT And Other AI SEO: Alex Genadinik
  • Project Management for Development: Banco Interamericano de Desarrollo
  • Cisco CCNP Security SCOR (Exam 350-701): Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok