• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • É

    École Polytechnique

    Digital Business - Capstone project

    Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Transformation, Business Analysis, Competitive Analysis, Action Oriented, Analysis, Business Development, Market Analysis, Business Strategy, Case Studies, Strategic Decision-Making, Business Consulting, Innovation, Telecommunications

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • H

    Hebrew University of Jerusalem

    Sex from Molecules to Elephants

    Skills you'll gain: Biology, Life Sciences, Molecular, Cellular, and Microbiology, Molecular Biology, Anatomy, Anthropology, Environmental Science, Cell Biology, Taxonomy, Microbiology, Physiology

    Beginner · Course · 1 - 3 Months

  • R

    Real Madrid Graduate School Universidad Europea

    Sports Nutrition and Training: Innovation Assets

    Skills you'll gain: Leadership, Collaboration, Physical Stamina, Performance Analysis, Sports Medicine, Nutrition and Diet, Athletic Training, Exercise Science, Injury Prevention, Coaching, Nutrition Education, Innovation, Automation, AI Personalization, Teamwork, Performance Reporting, Technology Solutions, Data Management, Health Technology, Communication

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Sustainable Business Practices

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Stakeholder Engagement, Sustainability Reporting, Environmental Social And Corporate Governance (ESG), Supply Management, Sustainability Standards, Procurement, Business Operations, Strategic Communication, Communication Strategies, Water Sustainability, Employee Engagement, Operational Efficiency, Supply Chain Management, Resource Utilization, Innovation, Waste Minimization, Systems Thinking, Culture

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Product Marketers: Data-Driven Campaigns

    Skills you'll gain: AI Personalization, Marketing Analytics, A/B Testing, Marketing Strategies, Marketing Effectiveness, Product Marketing, Campaign Management, Marketing, Advertising Campaigns, Performance Measurement, Generative AI, Target Audience, Google Ads, Predictive Analytics, AI Enablement, ChatGPT, Analytics, Automation

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Modern Issues in Food & Agriculture

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Food Quality Assurance And Control, Consumer Behaviour, Environmental Issue, Sustainable Development, Sustainability Standards, Climate Change Adaptation, Economics, Public Policies, Emerging Technologies, Policy Analysis, Biotechnology, Technology Solutions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    INSEAD

    Blockchain Para a Empresa

    Skills you'll gain: Blockchain, Digital Assets, FinTech, Business Transformation, Governance, Cryptography, Financial Inclusion, Business Analysis, Organizational Structure, Strategic Leadership, Emerging Technologies, Solution Design, Entrepreneurship, Financial Systems, Market Opportunities, Business Modeling, Case Studies, Market Analysis, Business Management, New Business Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    40 reviews

    Beginner · Specialization · 3 - 6 Months

  • A

    Alignor

    Diversity Leadership for Everyone

    Skills you'll gain: Influencing, Overcoming Objections, Active Listening, Conflict Management, Diversity Awareness, Collaboration, Diversity and Inclusion, Cultural Diversity, Decision Making, Interpersonal Communications, Team Management, Constructive Feedback, Workplace inclusivity, Discussion Facilitation, Communication, Team Leadership, Empathy, Stakeholder Engagement, Assertiveness, Persuasive Communication

    3.9
    Rating, 3.9 out of 5 stars
    ·
    14 reviews

    Intermediate · Specialization · 1 - 3 Months

  • B

    Berklee

    Produção final do músico moderno

    Skills you'll gain: Music Theory, Musical Composition, Music, Peer Review, Media Production, Post-Production, Timelines, Editing

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google

    Build Customer Loyalty

    Skills you'll gain: Brand Loyalty, Personalized Service, Employee Surveys, Contextual Advertising

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SAE Institute México

    Introducción a la Producción y Apreciación musical

    Skills you'll gain: Musical Composition, Music Theory, Music, Post-Production, Media Production

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Empathy and Data in Risk Management

    Skills you'll gain: Risk Management, Enterprise Risk Management (ERM), Risk Analysis, Risk Control, Cyber Risk, Persuasive Communication, Tableau Software, Data Visualization, Data Visualization Software, Data Literacy, Cybersecurity, Empathy, Diversity Equity and Inclusion Initiatives, Communication, Heat Maps, Stakeholder Analysis, Algorithms

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

1…395396397…504

In summary, here are 10 of our most popular social media marketing courses

  • Digital Business - Capstone project: École Polytechnique
  • Sex from Molecules to Elephants: Hebrew University of Jerusalem
  • Sports Nutrition and Training: Innovation Assets: Real Madrid Graduate School Universidad Europea
  • Sustainable Business Practices: University of Colorado Boulder
  • GenAI for Product Marketers: Data-Driven Campaigns: Coursera
  • Modern Issues in Food & Agriculture: University of Illinois Urbana-Champaign
  • Blockchain Para a Empresa: INSEAD
  • Diversity Leadership for Everyone: Alignor
  • Produção final do músico moderno: Berklee
  • Build Customer Loyalty : Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok