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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    BigQuery Fundamentals for Teradata Professionals

    Skills you'll gain: Teradata SQL, Identity and Access Management, SQL, Data Import/Export, Data Integration, Google Cloud Platform, Extract, Transform, Load, Data Warehousing, Big Data, Data Architecture, Database Design, Database Architecture and Administration, Cloud Computing Architecture, Data Modeling, Data Security

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    BigQuery para analistas de datos

    Skills you'll gain: Data Cleansing, Data Visualization Software, Data Transformation, Looker (Software), Data Manipulation, Data Processing, SQL, Big Data, Extract, Transform, Load, Data Pipelines, Data Integrity, Data Import/Export, Google Sheets, Data Analysis, Analytics, Cloud Storage, Cloud Solutions

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Export Data from Google Earth Engine to BigQuery

    Skills you'll gain: Looker (Software), Spatial Data Analysis, Data Import/Export, Data Visualization, Query Languages, Data Integration, Data Mapping, Big Data, Geographic Information Systems

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    ETL pipelines con Python: recopila datos de Spotify

    Skills you'll gain: Interactive Data Visualization, Data Transformation, Data Presentation, Data Visualization Software, Business Intelligence, Data Analysis, Extract, Transform, Load, Exploratory Data Analysis, Pandas (Python Package), Data Collection, Data Pipelines, Development Environment, Python Programming

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Serverless Data Processing with Dataflow: Develop Pipelines en Español

    Skills you'll gain: Dataflow, Data Pipelines, Real Time Data, Data Processing, Jupyter, File I/O, Google Cloud Platform, JSON, Application Programming Interface (API), SQL, Analytics

    Advanced · Course · 1 - 3 Months

  • G

    Google Cloud

    Deploy and Test a Visual Inspection AI Cosmetic Anomaly Detection Solution

    Skills you'll gain: Anomaly Detection, Model Deployment, Google Cloud Platform, Cloud Deployment, Image Analysis, Predictive Analytics, Computer Vision

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Classify Text into Categories with the Natural Language API

    Skills you'll gain: Text Mining, Natural Language Processing, Cloud API, Google Cloud Platform, Unstructured Data, Classification And Regression Tree (CART), Application Programming Interface (API), Data Analysis

    Intermediate · Project · Less Than 2 Hours

  • C

    Coursera

    Data and Machine Learning for Technical Product Managers

    Skills you'll gain: Model Evaluation, Project Management Software, Technical Communication, Technical Product Management, Performance Metric, Agile Project Management, Data Analysis, Project Management, Analytics, Stakeholder Communications, Data-Driven Decision-Making, Machine Learning, Large Language Modeling, R Programming, Data Visualization

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Amazon Redshift: Introducción al Almacenamiento de Datos

    Skills you'll gain: Amazon Redshift, Amazon Web Services, SQL, Data Warehousing, Cloud Services, Data Management, Data Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Innovating with Google Cloud Artificial Intelligence - Português Brasileiro

    Skills you'll gain: AI Enablement, Google Cloud Platform, Responsible AI, Artificial Intelligence, Applied Machine Learning, Cloud Solutions, Analytics, Machine Learning, Big Data, Natural Language Processing, Computer Vision, Business Intelligence, Data Quality

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Optimize Campaigns: Boost Your AI Visibility

    Skills you'll gain: Cross-Channel Marketing, Return On Investment, Marketing Budgets, Campaign Management, Marketing Channel, Data Presentation, Google Ads, Advertising Campaigns, Marketing Effectiveness, Performance marketing, Performance Analysis, Data-Driven Decision-Making, Budget Management, Lead Generation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Churn, Design Onboarding Success

    Skills you'll gain: Customer Retention, Customer Analysis, Business Metrics, Data Analysis, Performance Metric, Customer Insights, Analysis, Performance Measurement, Trend Analysis, Benchmarking, Key Performance Indicators (KPIs), Pareto Chart, Data-Driven Decision-Making, Customer experience strategy (CX), Descriptive Analytics, Predictive Analytics, Root Cause Analysis, Consumer Behaviour

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • BigQuery Fundamentals for Teradata Professionals: Google Cloud
  • BigQuery para analistas de datos: Google Cloud
  • Export Data from Google Earth Engine to BigQuery: Google Cloud
  • ETL pipelines con Python: recopila datos de Spotify: Coursera
  • Serverless Data Processing with Dataflow: Develop Pipelines en Español: Google Cloud
  • Deploy and Test a Visual Inspection AI Cosmetic Anomaly Detection Solution: Google Cloud
  • Classify Text into Categories with the Natural Language API: Google Cloud
  • Data and Machine Learning for Technical Product Managers: Coursera
  • Amazon Redshift: Introducción al Almacenamiento de Datos: Coursera
  • Innovating with Google Cloud Artificial Intelligence - Português Brasileiro: Google Cloud

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