• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Transforming Exploratory Data Analysis with AI

    Skills you'll gain: Responsible AI, Generative AI, Artificial Intelligence, Exploratory Data Analysis, Data Cleansing, Data-Driven Decision-Making, Real Time Data, Data Analysis, AI Workflows, Data Processing, Pandas (Python Package), Automation, Data Validation

    Intermediate · Course · 1 - 4 Weeks

  • U

    UBITS

    Potencia tus ventas en el sector retail

    Skills you'll gain: Cross Selling, Retail Sales, Product Demonstration, Upselling, Selling Techniques, Personalized Service, Sales Training, Sales Strategy, Customer experience improvement, Merchandising, Customer Service, Team Oriented, Customer Engagement, Customer Complaint Resolution

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Commencer avec la messagerie de Facebook pour une entreprise

    Skills you'll gain: Facebook, Social Media Management, Social Media, Customer Service, Customer Relationship Management, Business Communication, Customer Communications Management, Drive Engagement, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Let's talk about it: A Health and Immigration Teach Out

    Skills you'll gain: Health Disparities, Health Equity, Community Health, Community Organizing, Social Determinants Of Health, Patient Advocacy, Social Justice, Health Care, Advocacy, Health Policy, Cultural Responsiveness, Community Development, Community Outreach, Public Health and Disease Prevention, Oncology, Immigration Law, Diversity Equity and Inclusion Initiatives, Discussion Facilitation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Target Demographics: Boost Purchase Velocity

    Skills you'll gain: A/B Testing, Google Analytics, Customer Insights, Marketing Analytics, Target Audience, Digital Advertising, Online Advertising, Social Media Campaigns, Advertising Campaigns, Performance Measurement, Business Metrics, Key Performance Indicators (KPIs), Consumer Behaviour, AI Enablement, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Diseña Productos Digitales con Visme

    Skills you'll gain: Logo Design, Marketing Design, Graphic Design, Digital Design, Design, Collaborative Software, Advertising, Organizational Skills, Marketing, Color Theory

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Connected Leadership: Building Collaborative Teams

    Skills you'll gain: Team Building, Management Training And Development, Teamwork, Organizational Leadership, Trustworthiness, People Management, Collaboration, Meeting Facilitation, Leadership, Cross-Functional Collaboration, Professional Development, Empathy, Conflict Management, Goal Setting, Communication, Adaptability

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Comercialice su nuevo negocio con Canva

    Skills you'll gain: Brochures, Canva (Software), Logo Design, Marketing Materials, Marketing Design, Promotional Materials, Graphic Design, Marketing, Design, Branding

    Intermediate · Guided Project · Less Than 2 Hours

  • I

    Infosec

    CompTIA Project+

    Skills you'll gain: Project Schedules, Stakeholder Management, Information Technology, Project Risk Management, Environmental Social And Corporate Governance (ESG), IT Management, Vendor Management, Procurement, Project Management, Stakeholder Communications, Issue Tracking, Project Management Life Cycle, Project Controls, Risk Management, Agile Methodology, Performance Measurement, Project Planning, Resource Management, Quality Management, Performance Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    Advanced Videography: Commercial Filmmaking Essentials

    Skills you'll gain: Video Production, Video Editing, Videography, Photo/Video Production and Technology, Cinematography, Storytelling

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea un organigrama con Canva

    Skills you'll gain: Canva (Software), Presentations, Organizational Structure, Graphical Tools, Data Visualization, Productivity Software, Design Elements And Principles, Graphic and Visual Design, Graphic Design, Organizational Skills, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Y

    Yale University

    Meios digitais para resultados na saúde

    Skills you'll gain: Health Education, Health Promotion, Media and Communications, Program Evaluation, Driving engagement, Patient Communication, Behavioral Health, Digital Communications, Public Health, Content Management, Persuasive Communication, Survey Creation, Instagram, Facebook

    Intermediate · Course · 1 - 3 Months

1…399400401…504

In summary, here are 10 of our most popular social media marketing courses

  • Transforming Exploratory Data Analysis with AI: Coursera
  • Potencia tus ventas en el sector retail: UBITS
  • Commencer avec la messagerie de Facebook pour une entreprise: Coursera
  • Let's talk about it: A Health and Immigration Teach Out: Johns Hopkins University
  • Target Demographics: Boost Purchase Velocity: Coursera
  • Diseña Productos Digitales con Visme: Coursera
  • Connected Leadership: Building Collaborative Teams: Coursera
  • Comercialice su nuevo negocio con Canva: Coursera
  • CompTIA Project+: Infosec
  • Advanced Videography: Commercial Filmmaking Essentials: Skillshare

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok