• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • V

    Vanderbilt University

    ChatGPT for Project Management - Leveraging AI for Success

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Large Language Modeling, LLM Application, Productivity, Project Planning, OpenAI, AI Enablement, Generative AI, Risk Analysis, Timelines, Project Risk Management, Performance Metric, Project Schedules, Project Management, Artificial Intelligence, Key Performance Indicators (KPIs), Smart Goals, Taking Meeting Minutes

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.9K reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Align Emails & Brand Voice

    Skills you'll gain: Email Marketing, Brand Management, Campaign Management, Brand Strategy, Brand Awareness, Integrated Marketing Communications, Stakeholder Management

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Leading People and Teams

    Skills you'll gain: Talent Management, Goal Setting, Team Building, Teamwork, Team Management, Talent Pipelining, Influencing, Visionary, Team Leadership, People Development, Motivational Skills, Smart Goals, Employee Onboarding, Employee Coaching, Conflict Management, Talent Recruitment, Interviewing Skills, Persuasive Communication, Leadership, Business Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Strategic Leadership and Management

    Skills you'll gain: Business Strategy, Organizational Change, Business Strategies, Corporate Strategy, Organizational Structure, Safety Culture, Strategic Leadership, Negotiation, Strategic Thinking, Drive Engagement, Organizational Leadership, Conflict Management, Organizational Strategy, Stakeholder Management, Business Ethics, Change Management, Team Management, Leadership Development, Team Building, Leadership

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Keep Templates On-Brand

    Skills you'll gain: Email Marketing, Marketing Analytics, Marketing Effectiveness, Brand Strategy, Brand Management, Brand Awareness, Campaign Management, Branding, Compliance Auditing

    Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Personal Branding: Path To Become A Top-1% Personal Brand

    Skills you'll gain: TikTok, LinkedIn, Closing (Sales), Strategic Partnership, Podcasting, Thought Leadership, Video Production, Content Creation, Social Media Content, Brand Awareness, Social Media, Productivity Software, Social Media Marketing, Brand Strategy, Business Planning, Business Relationship Management, Contract Negotiation, Negotiation, Web Analytics and SEO, Proposal Writing

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Manage Brand Projects

    Skills you'll gain: Planning, Project Planning, Cross-Functional Team Leadership, Business Planning, Brand Strategy, Operational Excellence, Brand Management, Brand Awareness, Milestones (Project Management), Project Management, Project Controls, Plan Execution, Process Improvement, Continuous Improvement Process, Risk Management, Managed Services, Stakeholder Communications, Time Management, Collaboration, Target Audience

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Match Voice to Brand

    Skills you'll gain: Email Marketing, Brand Marketing, Brand Strategy, Storytelling, Marketing Materials, Branding, Microsoft Outlook, Gmail, Marketing Communications, Communication Strategies, Business Communication

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Measure Brand Buzz

    Skills you'll gain: Brand Awareness, Crisis Management, Brand Marketing, Social Media, Social Media Strategy, Branding, Brand Management, Social Media Content, Advertising Campaigns, Brand Strategy, Brand Loyalty, Customer Insights, Marketing Strategies, Market Intelligence, Trend Analysis, Real Time Data

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Ensure Visual Consistency

    Skills you'll gain: Brand Awareness, Branding, Brand Strategy, Style Guides, Brand Loyalty, Brand Management, Marketing Design, Digital Design, Auditing, Content Strategy, Graphic and Visual Design, Stakeholder Communications, Marketing, Case Studies, Report Writing, Consumer Behaviour

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Track Brand Awareness

    Skills you'll gain: Brand Awareness, Data Storytelling, Brand Strategy, Data Integration, Brand Management, Trend Analysis, Dashboard, Press Releases, Marketing Analytics, Case Studies, Competitive Analysis, Marketing Strategies, Social Media Campaigns, Market Intelligence, Data-Driven Decision-Making

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Measure Campaign Lift with Brand Surveys

    Skills you'll gain: Brand Awareness, Digital Advertising, Marketing Effectiveness, Online Advertising, Advertising Campaigns, Marketing Psychology, Marketing Analytics, Advertising, Branding, Performance Analysis, Customer Insights, Data-Driven Decision-Making, Survey Creation, Performance Measurement, Business Metrics, Target Audience, Statistical Analysis

    Beginner · Course · 1 - 4 Weeks

Searches related to brand management

brand management: aligning business, brand and behaviour
brand management: strategies for a strong brand
brand management free
brand management university of london
brand management: aligning business, brand and behaviour – university of london
brand management london business school
brand management and marketing
brand management certification
1…456…834

In summary, here are 10 of our most popular brand management courses

  • ChatGPT for Project Management - Leveraging AI for Success: Vanderbilt University
  • Align Emails & Brand Voice: Coursera
  • Leading People and Teams: University of Michigan
  • Strategic Leadership and Management: University of Illinois Urbana-Champaign
  • Keep Templates On-Brand: Coursera
  • Personal Branding: Path To Become A Top-1% Personal Brand: Alex Genadinik
  • Manage Brand Projects: Coursera
  • Match Voice to Brand: Coursera
  • Measure Brand Buzz: Coursera
  • Ensure Visual Consistency: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok