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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Pittsburgh

    Interactive, Geospatial & Narrative Data Visualization

    Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Data Presentation, Data Visualization, Tableau Software, Matplotlib, Geospatial Information and Technology, Spatial Analysis, Geospatial Mapping, Visualization (Computer Graphics), Seaborn, Infographics, Heat Maps, Data Ethics, Text Mining, Data Mapping, Network Analysis

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • L

    LearnQuest

    Foundations of Insight Selling

    Skills you'll gain: Consultative Selling, Value Propositions, Sales Strategy, Executive Presence, Solution Selling, B2B Sales, Sales Presentations, Global Marketing, Stakeholder Communications, Business Communication, Strategic Partnership, Competitive Analysis, Active Listening, Customer Insights, Needs Assessment, Relationship Building

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Job Shop Scheduling Using MILP Optimization on RStudio

    Skills you'll gain: R Programming, R (Software), Analysis, Mathematical Software, Data Analysis

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    TikTok Growth: Boost Your Engagement

    Skills you'll gain: TikTok, Drive Engagement, Content Strategy, Social Media Management, Social Media Content, Strategic Partnership, Social Media Strategy, Content Management, Community Development, Content Creation, Video Editing, Scheduling

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Data Analysis with the FraudFinder Workshop

    Skills you'll gain: Model Deployment, Fraud detection, Feature Engineering, Exploratory Data Analysis, Model Evaluation, Real Time Data, Applied Machine Learning, MLOps (Machine Learning Operations), Jupyter, Data Analysis, Data Preprocessing, Machine Learning

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Как создать профиль компании в Facebook

    Skills you'll gain: Facebook, Social Media, Social Media Management, Online Advertising, Professional Networking

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Reconciling Account Data with Cloud Spanner Change Streams

    Skills you'll gain: Reconciliation, Dataflow, Google Cloud Platform, Big Data, Financial Data, Data Pipelines, Data Integration, Event Monitoring

    Intermediate · Project · Less Than 2 Hours

  • G

    Google Cloud

    Serverless Data Processing with Dataflow: Develop Pipelines en Español

    Skills you'll gain: Dataflow, Data Pipelines, Apache Kafka, Real Time Data, Data Processing, SQL, Google Cloud Platform, Analytics, Jupyter, Java, JSON

    Advanced · Course · 1 - 3 Months

  • S

    Skillshare

    Freelance Video Editing: Build Strong Client Relationships

    Skills you'll gain: Constructive Feedback, Sales Presentation, Client Services, Rapport Building, Video Editing, Active Listening, Customer Relationship Building, Expectation Management, Relationship Management, Video Production, Professional Networking, Organizational Skills

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Understanding the Healthcare Innovation Process I

    Skills you'll gain: Product Development, New Product Development, Risk Management, Innovation, Healthcare Industry Knowledge, Industrial Design, Stakeholder Engagement, User Requirements Documents, Market Opportunities, Market Analysis, Cost Benefit Analysis, Return On Investment, Health Technology, Regulatory Requirements, Project Management, Forecasting, Financial Analysis, Agile Methodology, Project Planning, Waterfall Methodology

    Build toward a degree

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Cloud Natural Language API: Qwik Start

    Skills you'll gain: Google Cloud Platform, Text Mining, Natural Language Processing, Cloud API, Unstructured Data, Analysis

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Créer des infographies attrayantes avec Creately

    Skills you'll gain: Infographics, Process Design, Diagram Design, Business Process, Target Audience, Data Visualization, Content Creation, Timelines, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Interactive, Geospatial & Narrative Data Visualization: University of Pittsburgh
  • Foundations of Insight Selling: LearnQuest
  • Job Shop Scheduling Using MILP Optimization on RStudio: Coursera
  • TikTok Growth: Boost Your Engagement: Coursera
  • Data Analysis with the FraudFinder Workshop: Google Cloud
  • Как создать профиль компании в Facebook: Coursera
  • Reconciling Account Data with Cloud Spanner Change Streams: Google Cloud
  • Serverless Data Processing with Dataflow: Develop Pipelines en Español: Google Cloud
  • Freelance Video Editing: Build Strong Client Relationships: Skillshare
  • Understanding the Healthcare Innovation Process I: University of Illinois Urbana-Champaign

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