Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Gemini, Prompt Engineering, Generative AI, Text Mining, Game Design, Analysis
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Data Visualization Software, Dashboard, Data Analysis, Analytics, Google Cloud Platform, Big Data, SQL, Business Analytics, Cloud Storage, Query Languages, Data Warehousing, Relational Databases
Beginner · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Natural Language Processing, Model Evaluation, Embeddings, Text Mining, Artificial Intelligence, Recurrent Neural Networks (RNNs), Artificial Neural Networks, Deep Learning, Machine Learning, Unsupervised Learning, Dimensionality Reduction
Mixed · Course · 1 - 3 Months

Skills you'll gain: Shiny (R Package), User Interface (UI), Data Visualization Software, Interactive Data Visualization, Application Deployment, Web Applications, Front-End Web Development, Data Analysis, Back-End Web Development, Spatial Data Analysis, Web Development, Full-Stack Web Development, Python Programming, Application Development, Development Environment
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Social Media Management, Email Marketing, Advertising Campaigns, Campaign Management, Social Media, Customer Insights, Professional Networking, Professional Development
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Site Reliability Engineering, Scalability, Performance Analysis, Data Maintenance, Analytics, Event Monitoring, Service Level Agreement, System Support, Performance Review
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Statistical Hypothesis Testing, AI Workflows, LangChain, Generative AI Agents, CrewAI, Statistical Methods, Statistical Analysis, Data Transformation, Agentic systems, Statistical Inference, Business Intelligence, Performance Testing, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Performance Metric, Descriptive Analytics, Business Metrics, Data Analysis, Correlation Analysis, Event Monitoring
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Data Sharing, Data Visualization, Dashboard, Data Visualization Software, Google Cloud Platform, Data Analysis, Cloud Computing
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Keras (Neural Network Library), Tensorflow, Recurrent Neural Networks (RNNs), Natural Language Processing, Applied Machine Learning, Text Mining
Advanced · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Dataflow, Data Validation, Google Cloud Platform, Data Pipelines, Data Import/Export, Data Infrastructure, Database Development, Big Data, Cloud Storage
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Recurrent Neural Networks (RNNs), Applied Machine Learning, Machine Learning Methods, Large Language Modeling, Artificial Neural Networks, Embeddings, Text Mining
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: TikTok, Video Editing, Media Production, Photo/Video Production and Technology, Videography, Storytelling, Content Creation, Multimedia
Beginner · Course · 1 - 4 Weeks