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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Introduction to Controlled Generation with the Gemini API

    Skills you'll gain: Gemini, Prompt Engineering, Generative AI, Text Mining, Game Design, Analysis

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Pengantar Analisis Data di Google Cloud

    Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Data Visualization Software, Dashboard, Data Analysis, Analytics, Google Cloud Platform, Big Data, SQL, Business Analytics, Cloud Storage, Query Languages, Data Warehousing, Relational Databases

    Beginner · Course · 1 - 3 Months

  • N

    Northeastern University

    Applied Natural Language Processing in Engineering Part 1

    Skills you'll gain: Natural Language Processing, Model Evaluation, Embeddings, Text Mining, Artificial Intelligence, Recurrent Neural Networks (RNNs), Artificial Neural Networks, Deep Learning, Machine Learning, Unsupervised Learning, Dimensionality Reduction

    Mixed · Course · 1 - 3 Months

  • P

    Packt

    Shiny for Python Ultimate - Web Development with Python

    Skills you'll gain: Shiny (R Package), User Interface (UI), Data Visualization Software, Interactive Data Visualization, Application Deployment, Web Applications, Front-End Web Development, Data Analysis, Back-End Web Development, Spatial Data Analysis, Web Development, Full-Stack Web Development, Python Programming, Application Development, Development Environment

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    كيفية الإستفادة من قاعدة العملاء بتحميل جهات اتصال البريد الإلكتروني على تويتر

    Skills you'll gain: Social Media Management, Email Marketing, Advertising Campaigns, Campaign Management, Social Media, Customer Insights, Professional Networking, Professional Development

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Monitor, Scale and Backup Your AI App

    Skills you'll gain: Site Reliability Engineering, Scalability, Performance Analysis, Data Maintenance, Analytics, Event Monitoring, Service Level Agreement, System Support, Performance Review

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Agent Performance: Build and Test

    Skills you'll gain: Statistical Hypothesis Testing, AI Workflows, LangChain, Generative AI Agents, CrewAI, Statistical Methods, Statistical Analysis, Data Transformation, Agentic systems, Statistical Inference, Business Intelligence, Performance Testing, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Performance Metric, Descriptive Analytics, Business Metrics, Data Analysis, Correlation Analysis, Event Monitoring

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Sending and Scheduling Looks in Looker

    Skills you'll gain: Looker (Software), Data Sharing, Data Visualization, Dashboard, Data Visualization Software, Google Cloud Platform, Data Analysis, Cloud Computing

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Encoder-Decoder Architecture - 繁體中文

    Skills you'll gain: Keras (Neural Network Library), Tensorflow, Recurrent Neural Networks (RNNs), Natural Language Processing, Applied Machine Learning, Text Mining

    Advanced · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Creating and Populating a Bigtable Instance

    Skills you'll gain: Dataflow, Data Validation, Google Cloud Platform, Data Pipelines, Data Import/Export, Data Infrastructure, Database Development, Big Data, Cloud Storage

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Attention Mechanism - 한국어

    Skills you'll gain: Recurrent Neural Networks (RNNs), Applied Machine Learning, Machine Learning Methods, Large Language Modeling, Artificial Neural Networks, Embeddings, Text Mining

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    TikTok Effects: Sound & Visuals

    Skills you'll gain: TikTok, Video Editing, Media Production, Photo/Video Production and Technology, Videography, Storytelling, Content Creation, Multimedia

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Controlled Generation with the Gemini API: Google Cloud
  • Pengantar Analisis Data di Google Cloud: Google Cloud
  • Applied Natural Language Processing in Engineering Part 1: Northeastern University
  • Shiny for Python Ultimate - Web Development with Python: Packt
  • كيفية الإستفادة من قاعدة العملاء بتحميل جهات اتصال البريد الإلكتروني على تويتر: Coursera
  • Monitor, Scale and Backup Your AI App: Coursera
  • Analyze Agent Performance: Build and Test: Coursera
  • Sending and Scheduling Looks in Looker: Google Cloud
  • Encoder-Decoder Architecture - 繁體中文: Google Cloud
  • Creating and Populating a Bigtable Instance: Google Cloud

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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