• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    G

    Google Cloud

    BigQuery ML を推論に使用する

    Skills you'll gain: Big Data, Analytics, Data Analysis, Model Training, Applied Machine Learning, Model Deployment, MLOps (Machine Learning Operations), Machine Learning, Predictive Modeling

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Einführung in Data Engineering in Google Cloud

    Skills you'll gain: Data Pipelines, Google Cloud Platform, Extract, Transform, Load, Data Infrastructure, Data Processing, Cloud Storage, Data Migration, Data Lakes, Big Data, Data Import/Export, Data Storage, Data Storage Technologies, Data Transformation, Data Sharing, Command-Line Interface, Metadata Management, Automation, Serverless Computing, Event-Driven Programming

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Parse & Normalize Data for ML Pipelines

    Skills you'll gain: Data Preprocessing, Data Pipelines, Java Programming, Java, Data Processing, Feature Engineering, Data Import/Export, Data Cleansing, Data Quality, Model Training, Data Transformation, Data Validation, Data Integrity, Data Access, Continuous Monitoring, Apache Maven, Object Oriented Programming (OOP)

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Introduction to Data Engineering on Google Cloud - 简体中文

    Skills you'll gain: Data Pipelines, Data Sharing, Extract, Transform, Load, Data Infrastructure, Cloud Engineering, Apache Airflow, Data Migration, Data Processing, Data Warehousing, Data Integration, Google Cloud Platform, Metadata Management, Data Lakes, Data Import/Export, Cloud Storage, Big Data, IT Automation, Data Transformation

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    CertNexus

    DEBIZ (Exam DEB-110): Data Ethics for Business Professionals

    Skills you'll gain: Data Ethics, Business Ethics, Responsible AI, Ethical Standards And Conduct, Legal Risk, Sustainable Development, Law, Regulation, and Compliance, Medical Privacy, Information Privacy, Artificial Intelligence and Machine Learning (AI/ML), Decision Making, Artificial Intelligence, Accountability, Business Strategy, Safety and Security, Emerging Technologies, Human Centered Design

    Mixed · Course · 1 - 3 Months

  • G

    Google Cloud

    Utiliser BigQuery Machine Learning pour l'inférence

    Skills you'll gain: Analytics, Data Analysis, Google Cloud Platform, Applied Machine Learning, Model Training, MLOps (Machine Learning Operations), Machine Learning Methods, Model Deployment

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Sqoop for Efficient Hadoop Data Integration

    Skills you'll gain: Apache Hadoop, Extract, Transform, Load, Data Import/Export, Data Pipelines, Data Integration, Data Migration, Database Management, Data Architecture, Software Installation, Performance Tuning, Data Storage, Command-Line Interface

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - 日本語版

    Skills you'll gain: Gemini, Google Gemini, Customer Relationship Management, Google Cloud Platform, Generative AI, Large Language Modeling, Applied Machine Learning, Predictive Modeling, Artificial Intelligence, Query Languages

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Google Cloud 에서 데이터 레이크와 데이터 웨어하우스 빌드하기

    Skills you'll gain: Data Lakes, Google Cloud Platform, Data Architecture, Data Infrastructure, Data Warehousing, Data Governance, Metadata Management, Data Management, Applied Machine Learning, Data Storage, Cloud Storage, Cloud Solutions, Machine Learning Methods, Advanced Analytics, Data Processing, Open Source Technology

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Créer des infographies avec Prezi

    Skills you'll gain: Infographics, Presentations, Data Visualization, Content Creation, User Accounts, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Advanced Redis Data Structures & Messaging Patterns

    Skills you'll gain: Redis, NoSQL, Real Time Data, Data Structures, Event-Driven Programming, Scalability, Big Data, Query Languages, Data Modeling

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Octave Machine Learning: Apply, Analyze & Build

    Skills you'll gain: Scalability, Time Series Analysis and Forecasting, File I/O, Predictive Modeling, Code Reusability, Programming Principles, Data Import/Export, Matlab, Scripting, Data Analysis, Data Processing, Computational Logic, Data Manipulation, Applied Machine Learning, File Management, Functional Design

    Mixed · Course · 1 - 4 Weeks

1…472473474…479

In summary, here are 10 of our most popular marketing analytics courses

  • BigQuery ML を推論に使用する: Google Cloud
  • Einführung in Data Engineering in Google Cloud: Google Cloud
  • Parse & Normalize Data for ML Pipelines: Coursera
  • Introduction to Data Engineering on Google Cloud - 简体中文: Google Cloud
  • DEBIZ (Exam DEB-110): Data Ethics for Business Professionals: CertNexus
  • Utiliser BigQuery Machine Learning pour l'inférence: Google Cloud
  • Apply Sqoop for Efficient Hadoop Data Integration: EDUCBA
  • Work with Gemini Models in BigQuery - 日本語版: Google Cloud
  • Google Cloud 에서 데이터 레이크와 데이터 웨어하우스 빌드하기: Google Cloud
  • Créer des infographies avec Prezi : Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok