Consumer Behaviour

Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants. Coursera's Consumer Behaviour catalogue teaches you to understand and anticipate consumer actions in a business context. You'll learn about the psychological, social, and emotional factors influencing purchasing decisions, the impact of marketing strategies on consumer behaviour, and how to apply this knowledge in real-world marketing scenarios. Through this, you can enhance your skills in product development, pricing strategies, promotional campaigns, and market research, enabling you to influence consumers' buying decisions effectively.
30credentials
4online degrees
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Results for "consumer behaviour"

  • Status: Free Trial

    Skills you'll gain: Marketing Analytics, Customer Insights, Marketing Effectiveness, Digital Marketing, Customer Data Management, Marketing Strategies, Social Media Marketing, Customer experience strategy (CX), Customer Relationship Management, Predictive Analytics, Consumer Behaviour, Big Data, Data Analysis, Integrated Marketing Communications

  • Status: Preview

    Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Case Studies, Global Marketing, Brand Strategy, Communication Strategies, Marketing Management, Business Modeling, Business Strategy, New Business Development, E-Commerce, Consumer Behaviour, Market Trend, Product Development

  • Status: Free Trial

    Skills you'll gain: Financial Trading, Market Dynamics, Business Economics, Market Trend, Market Intelligence, Consumer Behaviour, Economics, Financial Market, Supply And Demand, Investments, Financial Data, Forecasting

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Analysis, Marketing Strategies, Return On Investment, Consumer Behaviour, Growth Strategies, Predictive Modeling

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Sales Strategy, Digital Advertising, Consumer Behaviour, Brand Strategy, Customer Engagement, Branding, Performance Measurement, A/B Testing, Community Development

  • Status: Preview

    Skills you'll gain: Brand Management, Branding, Marketing, Customer Relationship Management, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Customer Data Management, Market Dynamics, Target Market, Market Analysis, Digital Media Strategy

  • Status: Free Trial

    Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Value-Based Care, Change Management, Health Care, Health Care Administration, Patient-centered Care, Health Policy, Consumer Behaviour, Customer experience improvement, Data-Driven Decision-Making, Payment Systems, Emerging Technologies

  • Status: Preview

    Skills you'll gain: Sustainable Development, Sustainable Business, Climate Change Mitigation, Resource Consumption Accounting, Climate Change Adaptation, Systems Thinking, Consumer Behaviour, Sustainability Standards, Education and Training, Environmental Social And Corporate Governance (ESG), Community Development, Economics, Environmental Policy, Public Policies, Critical Thinking

  • Status: Free Trial

    Johns Hopkins University

    Skills you'll gain: Research, Research Design, Consumer Behaviour, Influencing, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Behavioral Economics, Biomedical Technology, Experimentation, Neurology, Marketing, Data Analysis, Statistical Analysis

  • Status: Free Trial

    Universidad Nacional Autónoma de México

    Skills you'll gain: Design Research, Innovation, Creativity, Design Thinking, Creative Thinking, Stakeholder Analysis, Design, Brainstorming, Creative Problem-Solving, Peer Review, Ideation, Design Strategies, Product Design, Curiosity, User Experience Design, Customer experience improvement, New Product Development, Business Modeling, Cognitive flexibility, Consumer Behaviour

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Diversity Marketing, Cultural Diversity, Workplace inclusivity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Diversity Awareness, Cultural Responsiveness, Marketing, Advertising, Team Leadership, Target Market, Marketing Communications, Marketing Strategies, Branding, Communication Strategies

  • Status: Preview

    Universidad Nacional Autónoma de México

    Skills you'll gain: Insurance, Financial Planning, Budgeting, Financial Management, Risk Management, Asset Management, Credit Risk, Investments, Cost Reduction, Expense Management, Consumer Behaviour

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