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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • E

    ESSEC Business School

    Foundations of strategic business analytics

    Skills you'll gain: Business Analytics, Forecasting, Statistical Methods, Data Presentation, Predictive Analytics, R Programming, Information Technology, Statistical Analysis, Communication, Business, Business Intelligence, Strategic Thinking, Data Analysis, Data Visualization, Regression Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    662 reviews

    Mixed · Course · 1 - 3 Months

  • E

    ESSEC Business School

    Case studies in business analytics with ACCENTURE

    Skills you'll gain: Case Studies, Digital Transformation, Advanced Analytics, Business Analytics, Analytics, Business Analysis, Data Analysis, Value Propositions, Consultative Approaches, Business Transformation

    3.7
    Rating, 3.7 out of 5 stars
    ·
    210 reviews

    Mixed · Course · 1 - 4 Weeks

  • D

    DeepLearning.AI

    AI For Everyone

    Skills you'll gain: AI Product Strategy, Responsible AI, Data Ethics, AI Enablement, Artificial Intelligence, Machine Learning, Data Science, Deep Learning, Artificial Neural Networks

    4.8
    Rating, 4.8 out of 5 stars
    ·
    52K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Align Brand Goals

    Skills you'll gain: Brand Strategy, Marketing Effectiveness, Brand Awareness, Marketing Planning, Strategic Marketing, Brand Management, Marketing Strategies, Business Priorities, Campaign Management, Marketing Analytics, Market Analysis, Strategic Planning, Key Performance Indicators (KPIs), Stakeholder Communications

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Leading the Modern Day Business

    Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Technology Strategies, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Product Improvement, Case Studies, Information Technology, Business Strategy, Business Analysis, Leadership and Management, Marketing, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21K reviews

    Beginner · Specialization · 3 - 6 Months

  • G

    Google Cloud

    Introduction to Generative AI Learning Path

    Skills you'll gain: Responsible AI, Google Gemini, LLM Application, AI Enablement, AI Product Strategy, Stakeholder Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13K reviews

    Intermediate · Specialization · 1 - 3 Months

  • G

    Google

    Foundations of Project Management

    Skills you'll gain: Project Management Life Cycle, Change Management, Project Management, Organizational Structure, Generative AI Agents, Project Planning, Organizational Skills, Agile Methodology, Waterfall Methodology, Cross-Functional Collaboration, Strategic Thinking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    101K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Business Analytics

    Skills you'll gain: People Analytics, Descriptive Analytics, Financial Statement Analysis, Business Analytics, Data-Driven Decision-Making, Customer Analysis, Human Capital, Human Resource Strategy, Operations Research, Financial Analysis, Marketing Analytics, Analytics, Operational Efficiency, Predictive Analytics, Customer Insights, Financial Data, Operational Analysis, Peer Review, Human Resources, Financial Accounting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Michigan

    Successful Negotiation: Essential Strategies and Skills

    Skills you'll gain: Contract Negotiation, Negotiation, Mediation, Arbitration, Communication, Business Communication, Conflict Management, Cultural Sensitivity, Business Ethics, Decision Making, Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Buyer Journeys and Classify Content

    Skills you'll gain: Content Marketing, Content Strategy, Content Management, Customer Analysis, Marketing Operations, Marketing Strategies, Gap Analysis, Strategic Marketing, Content Development and Management, Customer experience strategy (CX), Consumer Behaviour, Marketing Materials, Content Creation, Sales Process

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    IBM Data Analytics with Excel and R

    Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Database Design, Data Wrangling, Shiny (R Package), Ggplot2, Data Visualization Software, Data Visualization, Relational Databases, Statistical Visualization, Interactive Data Visualization, Statistical Analysis, Dashboard, Big Data, Microsoft Excel, Data Presentation, Analytical Skills, Excel Formulas, Data Manipulation, Web Scraping

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • G

    Google

    Google UX Design

    Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, Mobile Development, User Centered Design, Interviewing Skills, Applicant Tracking Systems

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    98K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • Foundations of strategic business analytics: ESSEC Business School
  • Case studies in business analytics with ACCENTURE: ESSEC Business School
  • AI For Everyone: DeepLearning.AI
  • Align Brand Goals: Coursera
  • Leading the Modern Day Business: University of Virginia
  • Introduction to Generative AI Learning Path: Google Cloud
  • Foundations of Project Management: Google
  • Business Analytics: University of Pennsylvania
  • Successful Negotiation: Essential Strategies and Skills: University of Michigan
  • Buyer Journeys and Classify Content: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
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425 courses
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145 courses
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Math and Logic
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Professional Certificates

  • Google AI Certificate
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  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
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