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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Decode Engagement Metrics

    Skills you'll gain: Email Marketing, Performance Reporting, Campaign Management, Performance Analysis, Real Time Data, Marketing Analytics, Customer Engagement, Data-Driven Decision-Making, Performance Metric, Continuous Monitoring

    Beginner · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    How to Revitalize Mature Products - Jagdish Sheth

    Skills you'll gain: Product Improvement, Product Lifecycle Management, Product Strategy, Innovation, Product Management, Consumer Behaviour, Market Research, Customer Insights, Market Opportunities, Product Marketing, Growth Strategies, Brand Strategy, Target Market, Customer Analysis, Case Studies

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze and Respond to Customer Sentiment

    Skills you'll gain: Customer Service, Customer Relationship Management (CRM) Software, Customer experience improvement, Customer Relationship Management, Customer Engagement, Customer Data Management, Customer Insights, Digital Marketing, Trend Analysis, Data Analysis, Business Reporting

    Beginner · Course · 1 - 4 Weeks

  • J

    John Wiley & Sons

    Change Management and Organizational Transformation

    Skills you'll gain: Organizational Change, Business Transformation, Mergers & Acquisitions, Change Management, Digital Transformation, Culture Transformation, Agile Methodology, Adaptability, Organizational Strategy, Business Leadership, Organizational Effectiveness, Strategic Planning, Organizational Structure, Innovation, Leadership, Human Resource Strategy, Business Strategies, Business Strategy

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    SEO: Audit Pages, Rank Higher

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Content Strategy, Web Content, Auditing, Report Writing, Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Optimize Campaigns & SEO Using Analytics Data

    Skills you'll gain: Marketing Analytics, Content Performance Analysis, Google Analytics, Web Analytics and SEO, Keyword Research, Customer Analysis, Web Analytics, Marketing Effectiveness, Marketing Strategies, Search Engine Optimization, Campaign Management, Data Validation, Cross-Channel Marketing, Search Engine Marketing, Trend Analysis, Predictive Analytics, Performance Analysis, Variance Analysis, Advertising Campaigns, Model Evaluation

    Beginner · Course · 1 - 3 Months

  • C

    Creo Incubator

    Startups Market Study & Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Analysis, Market Opportunities, Market Research, Target Market, Business Strategy, User Research, Go To Market Strategy, Due Diligence, Product Strategy, Entrepreneurship, Focus Group, Return On Investment, Interviewing Skills

    Intermediate · Course · 1 - 4 Weeks

  • Y

    Yale University

    Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator

    Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Mediation, Leadership, Communication, Persuasive Communication, Influencing, Relationship Building, Collaboration, Game Theory, Strategic Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.2K reviews

    Mixed · Course · 1 - 3 Months

  • L

    Logical Operations

    Adobe Dreamweaver CC (2017): Part 2

    Skills you'll gain: Responsive Web Design, Usability, HTML and CSS, Web Design, Multimedia, Web Design and Development, Cascading Style Sheets (CSS), Bootstrap (Front-End Framework), Web Content Accessibility Guidelines, User Interface (UI), Email Marketing, Front-End Web Development, Adobe Creative Cloud, Web Development, Web Content, Web Development Tools, Hypertext Markup Language (HTML), Marketing, Content Management, File Management

    Mixed · Course · 1 - 3 Months

  • M

    Minnesota State University, Mankato

    Business Leadership Essentials: HR, Org Design & Negotiation

    Skills you'll gain: Human Resources Management and Planning, Employee Engagement, Organizational Structure, Negotiation, Process Design, Organizational Development, Operational Excellence, People Analytics, Conflict Management, Talent Management, Change Management, Performance Management, Strategic Leadership, Team Management, Stakeholder Management, Process Improvement, Business Strategies, Business Strategy, Problem Solving, Decision Making

    2.8
    Rating, 2.8 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Michigan

    Sports Betting: Risks & Ripple Effects Teach-Out

    Skills you'll gain: Marketing, Public Health, Substance Abuse, Business Ethics, Social Impact, Higher Education, Regulatory Compliance, FinTech, Mental and Behavioral Health, Behavioral Economics, Advertising, Analytics

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Getting Started with Microsoft Excel

    Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Microsoft Office, Data Entry, Microsoft 365

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14K reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing strategy courses

  • Decode Engagement Metrics: Coursera
  • How to Revitalize Mature Products - Jagdish Sheth: Kennesaw State University
  • Analyze and Respond to Customer Sentiment: Coursera
  • Change Management and Organizational Transformation: John Wiley & Sons
  • SEO: Audit Pages, Rank Higher: Coursera
  • Optimize Campaigns & SEO Using Analytics Data: Coursera
  • Startups Market Study & Competitive Analysis: Creo Incubator
  • Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator: Yale University
  • Adobe Dreamweaver CC (2017): Part 2: Logical Operations
  • Business Leadership Essentials: HR, Org Design & Negotiation: Minnesota State University, Mankato

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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