Brand Loyalty

Brand Loyalty is a consumer's preference for a particular brand, influenced by past experiences and emotional connections, prompting repeated purchases over time. Coursera's Brand Loyalty catalogue teaches you to understand, develop, and manage an effective brand loyalty strategy. You'll learn about creating meaningful brand experiences, leveraging customer relationship management (CRM), and using data analytics to predict and enhance consumer behavior. Furthermore, it covers the psychological aspects of consumer decision-making processes, importance of customer retention, and the role of reward programs in fostering loyalty. This skill is essential for roles across marketing, sales, product management, and customer success teams.
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Results for "brand loyalty"

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    2.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Google

    Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Social Media, Brand Loyalty, Customer Retention, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Relationship Building, Marketing Planning, Digital Marketing, Content Creation, User Feedback, Process Optimization, Content Strategy, Business Marketing, Contextual Advertising

    5
    Rating, 5 out of 5 stars
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    Status: Free Trial

    EDUCBA

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Brand Loyalty, Customer Retention, Customer Relationship Building, Customer Engagement, Organizational Strategy, Marketing Automation, Case Studies, Value Propositions, Market Analysis, Portfolio Management, Analysis, Business Strategy, Competitive Analysis

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial

    Starweaver

    Skills you'll gain: Hospitality Management, Hospitality, Hospitality and Food Services, Brand Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Brand Loyalty, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    157 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview

    Coursera Instructor Network

    Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Psychology, Data-Driven Decision-Making, Governance, Thought Leadership, Storytelling, Culture, Customer Engagement, Innovation, Communication

    4.7
    Rating, 4.7 out of 5 stars
    182 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Customer experience improvement, Growth Strategies, Strategic Communication, Market Share, New Business Development, Consumer Behaviour, User Experience, Product Lifecycle Management, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    64 reviews

    Beginner · Course · 1 - 4 Weeks

What brings you to Coursera today?

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Persona Development, Organizational Strategy, Internal Communications, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    268 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Relationship Building, Customer Service, Consumer Behaviour, User Feedback, Marketing Strategies, Service Improvement, Personalized Service, Strategic Marketing

    4.6
    Rating, 4.6 out of 5 stars
    62 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    S.P. Jain Institute of Management and Research

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    Status: Free Trial

    EDUCBA

    Skills you'll gain: Marketing Effectiveness, Marketing Planning, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Marketing Analytics, Brand Loyalty, Customer experience strategy (CX), Budget Management, Performance Measurement, Digital Marketing

    Mixed · Course · 1 - 3 Months

  • Status: New
    Status: Free Trial

    EDUCBA

    Skills you'll gain: Customer Relationship Management, Customer experience strategy (CX), Brand Loyalty, Customer Data Management, Customer Analysis, Customer Engagement, Organizational Strategy, Business Strategy, Competitive Analysis, Business Analysis, Analysis, Auditing, Market Analysis

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    40 reviews

    Beginner · Course · 1 - 4 Weeks

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  • Kennesaw State University
  • IE Business School
  • Tecnológico de Monterrey
  • EDUCBA
  • Alfaisal University | KLD
  • Google
  • S.P. Jain Institute of Management and Research
  • University of Maryland, College Park