Competitive Intelligence

Competitive Intelligence is the practice of gathering, analyzing, and utilizing information about competitors to enhance your business's strategic decision-making. Coursera's Competitive Intelligence catalogue helps you understand essential aspects of this practice and its importance in today's rapidly evolving business landscape. You'll learn to systematically collect data, conduct competitor analysis, identify market trends, and evaluate your organization's competitive position. The course material covers techniques for data gathering, data interpretation, predictive analysis, and strategic application of competitive intelligence. By mastering these skills, you'll be better equipped to guide your organization to a significant competitive advantage.
6credentials
1online degree
26courses

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Results for "competitive intelligence"

  • Status: Free Trial

    Rutgers the State University of New Jersey

    Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Business Analytics, Data Analysis, Management Consulting, Business Strategy, Business Consulting, Strategic Thinking, Company, Product, and Service Knowledge, Analysis, Market Analysis, Business Analysis, Performance Analysis, Benchmarking, Value Engineering, Key Performance Indicators (KPIs), Root Cause Analysis, Risk Analysis

    4.4
    Rating, 4.4 out of 5 stars
    241 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Microsoft

    Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Business Marketing, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Data Analysis, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Microsoft

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Customer Analysis, Design Thinking, Market Intelligence, User Interface (UI) Design, Quality Assurance and Control, Product Strategy, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    256 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales Enablement, Sales Training, Case Studies, Sales, Business Planning, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, Product Planning, Competitive Intelligence, Business Marketing, Customer Relationship Building, Sales Development, Business Strategy

    4.6
    Rating, 4.6 out of 5 stars
    515 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Indian School of Business

    Skills you'll gain: Business Strategy, Crisis Management, Strategic Planning, Strategic Leadership, Professional Development, Business Leadership, Growth Strategies, Business Modeling, Leadership Development, Leadership, Leadership and Management, Competitive Analysis, Stakeholder Communications, Competitive Intelligence, Team Leadership, Business Ethics, Strategic Decision-Making, Value Propositions, Market Analysis, Market Opportunities

    University Certificate · 6 - 12 Months

  • Status: Free Trial

    Rutgers the State University of New Jersey

    Skills you'll gain: Competitive Intelligence, Demand Planning, Strategic Sourcing, Competitive Analysis, Customer Demand Planning, Data Storytelling, Procurement, Supplier Management, Supply Chain, Regression Analysis, Supplier Performance Management, Inventory Control, Business Analytics, Data Collection, Supply Management, Supply Chain Management, Inventory Accounting, Business Intelligence, Strategic Decision-Making, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    2.3K reviews

    Beginner · Specialization · 3 - 6 Months

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  • Coursera Instructor Network

    Skills you'll gain: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Sales Training, Market Analysis, Sales Process, Market Research, Competitive Intelligence, Customer Relationship Management, Negotiation

    4.5
    Rating, 4.5 out of 5 stars
    110 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview

    IE Business School

    Skills you'll gain: Intelligence Collection and Analysis, Strategic Thinking, Competitive Intelligence, Critical Thinking, Analysis, Business Intelligence, Digital Transformation, Timelines, Decision Making, Stakeholder Analysis, Business Technologies, Business Strategy, Complex Problem Solving, International Relations, Forecasting, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    675 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free

    Amazon Web Services

    Skills you'll gain: Generative AI Agents, Strategic Decision-Making, Data-Driven Decision-Making, Competitive Intelligence, Business Leadership, Organizational Strategy, Innovation, Business Planning, Business Strategy, Operational Efficiency, Technology Strategies, Business Process Automation, Program Implementation, Project Implementation, Technology Solutions

    4.4
    Rating, 4.4 out of 5 stars
    89 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Vanderbilt University

    Skills you'll gain: Strategic Decision-Making, Strategic Thinking, Generative AI Agents, Procurement, Generative AI, Competitive Intelligence, Due Diligence, Business Research, Data-Driven Decision-Making, Leadership, Market Intelligence, Cross-Functional Collaboration, Technical Consulting, Talent Acquisition, Technology Strategies, Agentic systems, Business Ethics

    4.8
    Rating, 4.8 out of 5 stars
    88 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Starweaver

    Skills you'll gain: Responsible AI, Technology Roadmaps, Business Strategy, Strategic Leadership, Technology Strategies, Organizational Strategy, Competitive Intelligence, Innovation, Organizational Leadership, Scalability, Business Transformation, Business Priorities, Leadership, Artificial Intelligence, Return On Investment

    3.3
    Rating, 3.3 out of 5 stars
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Starweaver

    Skills you'll gain: Responsible AI, Google Gemini, Anthropic Claude, Business Leadership, ChatGPT, Business Transformation, Digital Transformation, Leadership, Strategic Leadership, Strategic Planning, Competitive Intelligence, Stakeholder Communications, Generative AI Agents, Organizational Change, Business Strategy, Strategic Decision-Making, Communication Strategies, Business Ethics, Analytical Skills, Strategic Marketing

    Intermediate · Course · 1 - 4 Weeks

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  • Fundação Instituto de Administração
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  • Rutgers the State University of New Jersey