Media Strategy

Media Strategy is a plan of action that helps businesses reach their target audience through the most effective media channels. Coursera's Media Strategy catalogue teaches you how to develop, implement, and manage media strategies that effectively communicate a brand's message. You'll learn about the different types of media channels, how to analyze and understand your target audience, and how to create compelling content that resonates with them. Additionally, you'll gain insights into media buying, planning, and analytics, as well as the role of digital media in today's marketing landscape. This knowledge will equip you to create impactful media strategies that drive brand awareness, customer engagement, and business growth.
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Results for "media strategy"

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Social Media Campaigns, Marketing, Earned Media, Business Strategy, Communication, Business Communication, Business Process

    4.6
    Rating, 4.6 out of 5 stars
    49 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media Content, Marketing Communications, Target Audience, Media Strategy, Digital Media Strategy, Brand Strategy, Brand Management, Strategic Communication, Marketing Planning, Paid media, Content Strategy, Customer Insights, Shared Media, Consumer Behaviour, Content Performance Analysis, Content Creation

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial

    Microsoft

    Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Communication Planning, Corporate Communications, Public Relations, Media Strategy, Communication Strategies, Stakeholder Communications, AI Product Strategy, Real Time Data, Stakeholder Analysis

    4.7
    Rating, 4.7 out of 5 stars
    24 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Status: AI skills

    Microsoft

    Skills you'll gain: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Public Affairs, Content Management, Web Content, Performance Reporting, Storytelling, Content Management Systems, Press Releases, Strategic Communication, Content Strategy, Content Marketing, Social Media Content, Marketing Effectiveness, Media Strategy, Generative AI

    4.7
    Rating, 4.7 out of 5 stars
    164 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial

    IESE Business School

    Skills you'll gain: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Verbal Communication Skills, Public Relations, Digital Marketing, Press Releases, Communication, Marketing Communications, Presentations, Non-Verbal Communication, Journalism, Content Creation, Crisis Management

    4.8
    Rating, 4.8 out of 5 stars
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    GRAMMY GO

    Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Content Strategy, Promotional Strategies, Marketing Analytics, Customer Engagement, Content Marketing, Brand Awareness, Marketing Strategies, Trend Analysis, Brand Strategy, Social Media Strategy, Data-Driven Decision-Making, Campaign Management, Social Media, Key Performance Indicators (KPIs), Strategic Partnership

    4.9
    Rating, 4.9 out of 5 stars
    7 reviews

    Beginner · Course · 1 - 4 Weeks

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  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Driving engagement, AI Personalization, Media Production, Media Strategy, Media and Communications, Community Organizing, Augmented and Virtual Reality (AR/VR), Digital Media Strategy, Content Creation, Social Media Strategy, Web Content, Social Media, Revenue Management, Innovation, Brand Management, Data-Driven Decision-Making, E-Commerce, Video Production, User Centered Design, Game Theory

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    IESE Business School

    Skills you'll gain: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Digital Marketing, Press Releases, Leadership, Sales Presentations, Stakeholder Communications, Public Relations, Marketing Communications

    4.7
    Rating, 4.7 out of 5 stars
    135 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Journalism, Media and Communications, Media Strategy, Media Production, Revenue Management, Media Relations, Digital Media Strategy, Advertising, Content Creation, Social Media Marketing, Social Media, Storytelling, Brand Management, Video Production, Public Relations, Intellectual Property, Social Media Campaigns, Digital Marketing, Crisis Management, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Strategic Communication, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Communication Strategies, Campaign Management, Integrated Marketing Communications, Branding, Earned Media, Brand Management, Paid media, Owned Media, Business Strategy, Shared Media, Employee Engagement

    4.6
    Rating, 4.6 out of 5 stars
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Marketing Communications, Target Audience, Media Strategy, Brand Strategy, Brand Management, Shared Media, Persuasive Communication, Integrated Marketing Communications, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Consumer Behaviour, Digital Marketing, Content Performance Analysis, Customer Engagement

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Performance Metric, Smart Goals, Social Media Management, Media Strategy, Content Marketing, Performance Measurement, Goal Setting, Key Performance Indicators (KPIs), Active Listening, Marketing Strategies, Target Audience, Social Network Analysis, LinkedIn, Marketing, Facebook

    4.5
    Rating, 4.5 out of 5 stars
    3.7K reviews

    Intermediate · Specialization · 3 - 6 Months

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  • Real Madrid Graduate School Universidad Europea
  • University of Colorado Boulder
  • GRAMMY GO
  • IESE Business School
  • Microsoft
  • Tecnológico de Monterrey
  • University of California, Irvine
  • Universidad Austral