Web Analytics

Web Analytics is the process of analyzing, collecting, measuring, and reporting internet data for understanding and optimizing web usage. Coursera's Web Analytics catalogue teaches you about the principles of understanding website performance and user interaction. You'll learn everything from data collection methods, analysis tools, to understanding user behavior and making data-driven decisions to improve website performance. Gain valuable insights on optimizing the customer journey, improving user engagement, increasing conversions, and using tools like Google Analytics, Adobe Analytics, and more. Master this skill to drive growth and improve effectiveness in roles such as digital marketer, SEO specialist, or web developer.
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Explore the Web Analytics Course Catalog

  • Coursera Project Network

    Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts

    4.4
    Rating, 4.4 out of 5 stars
    1.5K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    124 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Unilever

    Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Social Media Campaigns, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Marketing, MarTech

    4.7
    Rating, 4.7 out of 5 stars
    303 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Coursera Project Network

    Skills you'll gain: Google Analytics, Web Analytics, Benchmarking, Content Performance Analysis, Customer Engagement, Customer Analysis, Performance Analysis, Management Reporting, Customer Retention, User Research, Real Time Data, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    55 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Free Trial

    EDUCBA

    Skills you'll gain: Dashboard, Kibana, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, Data Presentation, System Monitoring, Data Visualization Software, Data Storytelling, Web Analytics, Exploratory Data Analysis, Trend Analysis, Data Analysis, Automation, Business Intelligence, Retail Sales, Scripting, Devops Tools, Python Programming, Data Science

    Beginner · Specialization · 1 - 4 Weeks

  • Status: Free Trial

    Simplilearn

    Skills you'll gain: Search Engine Marketing, Google Ads, Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Online Advertising, Marketing Budgets, Performance Metric, Pay Per Click Advertising, Digital Marketing, Paid media, Search Engine Optimization, Data-Driven Decision-Making, Return On Investment, Marketing Automation, Marketing Strategies

    Beginner · Specialization · 1 - 3 Months

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  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Data Ethics, Web Analytics and SEO, Media Planning, Web Analytics

    4.6
    Rating, 4.6 out of 5 stars
    813 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    Status: Free Trial

    EDUCBA

    Skills you'll gain: Kibana, Dashboard, Interactive Data Visualization, Data Presentation, Data Storytelling, Web Analytics, Data Visualization Software, Exploratory Data Analysis, Data Analysis, Business Intelligence, Data Import/Export

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    Status: Preview

    Illinois Tech

    Skills you'll gain: Paid media, Digital Marketing, Web Analytics, Marketing Effectiveness, Marketing Analytics, Social Media Marketing, Earned Media, Digital Advertising, Media Planning, Social Media, Google Analytics, Analytics, Performance Measurement, Instagram, Email Marketing, Marketing, Data-Driven Decision-Making, Customer Data Management, Key Performance Indicators (KPIs)

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial

    Simplilearn

    Skills you'll gain: Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Digital Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Heat Maps, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Data Storytelling, Marketing Analytics, Case Studies, Web Analytics, Analytics, Data Visualization Software, Business Analytics, Trend Analysis, Digital Marketing, Data Analysis, Marketing, MarTech, Consumer Behaviour, Data Collection, Information Privacy

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    3.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Michigan

    Skills you'll gain: UI/UX Research, Surveys, Qualitative Research, Usability Testing, User Experience Design, User Research, User Experience, User Story, Prototyping, Wireframing, User Centered Design, Survey Creation, Sampling (Statistics), Design Research, Interaction Design, Ideation, A/B Testing, Conceptual Design, Web Analytics, User Interface (UI)

    4.7
    Rating, 4.7 out of 5 stars
    2.2K reviews

    Beginner · Specialization · 3 - 6 Months