Consumer Behaviour

Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants. Coursera's Consumer Behaviour catalogue teaches you to understand and anticipate consumer actions in a business context. You'll learn about the psychological, social, and emotional factors influencing purchasing decisions, the impact of marketing strategies on consumer behaviour, and how to apply this knowledge in real-world marketing scenarios. Through this, you can enhance your skills in product development, pricing strategies, promotional campaigns, and market research, enabling you to influence consumers' buying decisions effectively.
30credentials
4online degrees
275courses

Filter by

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Graduate level learning within reach.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Results for "consumer behaviour"

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Product Strategy, Revenue Management, Strategic Marketing, Market Dynamics, Consumer Behaviour, Market Research, Customer Insights, Sales, Competitive Analysis

  • Status: Free Trial

    Skills you'll gain: Hospitality Management, Hospitality, Marketing Channel, Business Modeling, Revenue Management, Direct Marketing, Booking (Sales), E-Commerce, Online Advertising, Web Analytics, Strategic Partnership, Competitive Analysis, Marketing Strategies, Web Design and Development, Consumer Behaviour

  • Status: Free

    Skills you'll gain: Competitive Analysis, Value Propositions, Growth Strategies, Market Opportunities, Business Strategies, Consumer Behaviour, Target Market, Customer Insights, Price Negotiation, Market Analysis

  • Status: Free Trial

    Johns Hopkins University

    Skills you'll gain: Marketing Psychology, Influencing, Case Studies, Persuasive Communication, Advertising, Consumer Behaviour, Decision Making, Marketing Effectiveness, Neurology, Behavioral Economics, Marketing, Psychology, Anatomy, Physiology

  • Status: Free Trial

    Northwestern University

    Skills you'll gain: Resource Allocation, Marketing Strategies, Marketing Analytics, Customer experience strategy (CX), Data Science, Analytics, Marketing, Data Analysis, Digital Transformation, Brand Strategy, Customer Insights, Data-Driven Decision-Making, Business Leadership, Consumer Behaviour, Business Strategy, Advertising, Organizational Change

  • Status: New
    Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Nutritional Assessment, Predictive Analytics, Maternal Health, Machine Learning, Diagnostic Tests, Food and Beverage, Health Systems, Operating Cost, Nutrition and Diet, Market Dynamics, Water Resources, Food Safety and Sanitation, Manufacturing and Production, Behavioral Economics, Business Economics, Environment, Molecular Biology, Production Management, Consumer Behaviour, Molecular, Cellular, and Microbiology

  • Status: Preview

    University of Illinois Urbana-Champaign

    Skills you'll gain: Systems Thinking, Sustainable Systems, Sustainable Development, Food and Beverage, Nutrition and Diet, Environmental Issue, Economics, Energy and Utilities, Environment, Production Process, Water Resources, Land Management, Culture, Consumer Behaviour

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Product Strategy, Integrated Marketing Communications, Strategic Marketing, Marketing Management, Advertising, Marketing, Marketing Channel, Product Management, Product Lifecycle Management, Product Marketing, Marketing Communications, Marketing Effectiveness, Marketing Strategies, Brand Marketing, Value Propositions, Market Analysis, Promotional Strategies, Consumer Behaviour, Writing

  • Status: Free Trial

    University of Virginia

    Skills you'll gain: Design Thinking, Stakeholder Analysis, Human Centered Design, Persona Development, Process Mapping, Value Engineering, User Research, Customer experience improvement, Qualitative Research, Customer Insights, Business Workflow Analysis, Strategic Thinking, Consumer Behaviour, Innovation, Interviewing Skills

  • Status: Preview

    Skills you'll gain: Target Market, Marketing Management, Branding, Strategic Marketing, Marketing Strategies, Marketing, Marketing Communications, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Strategies, Business Strategy, Competitive Analysis, Market Dynamics, Consumer Behaviour, Value Propositions

  • Status: Free Trial

    Skills you'll gain: Target Market, Value Propositions, Product Marketing, Strategic Marketing, Marketing Planning, Marketing, Marketing Strategy and Techniques, Market Analysis, Market Trend, Consumer Behaviour, Competitive Analysis

  • Status: Free

    Skills you'll gain: Growth Strategies, Competitive Analysis, Value Propositions, Business Strategies, Customer Insights, Target Market, B2B Sales, Market Opportunities, Price Negotiation, Market Intelligence, Consumer Behaviour, Business-To-Consumer

Most popular

Trending now

New releases

What brings you to Coursera today?

Leading partners

  • University of Illinois Urbana-Champaign
  • Fundação Instituto de Administração
  • IE Business School
  • University of Pennsylvania
  • Kennesaw State University
  • University of Virginia
  • Tecnológico de Monterrey
  • Universidad de Palermo