• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • U

    University of Colorado Boulder

    Primate Conservation

    Skills you'll gain: Natural Resource Management, Environmental Science, Case Studies, Environment, Environmental Issue, Risk Analysis, Biology, Sustainable Development, Taxonomy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Email Metrics, Reporting & Campaign Strategy

    Skills you'll gain: Dashboard, Stakeholder Communications, Campaign Management, Performance Reporting, Data-Driven Decision-Making, Email Marketing, Smart Goals, Marketing Analytics, Marketing Effectiveness, Performance Analysis, Marketing Strategies, Content Performance Analysis, Business Writing, Workflow Management, Data Presentation, Strategic Marketing, Goal Setting, Strategic Planning, Data Visualization, A/B Testing

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Cambridge

    Law and Genetics

    Skills you'll gain: Intellectual Property, Law, Regulation, and Compliance, Medical Privacy, Biotechnology, Regulation and Legal Compliance, Legal Research, Life Sciences, Healthcare Ethics, Emerging Technologies

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Student Self-Assessment with Microsoft Word

    Skills you'll gain: Microsoft Office

    4.7
    Rating, 4.7 out of 5 stars
    ·
    49 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Apply R for Business Analytics Projects

    Skills you'll gain: Fraud detection, Marketing Analytics, Predictive Modeling, Customer Analysis, Feature Engineering, Marketing Effectiveness, Exploratory Data Analysis, Anomaly Detection, Customer Retention, Advanced Analytics, Market Analysis, Predictive Analytics, Statistical Analysis, Sales Management, Analytics, Data Analysis, R Programming, Credit Risk, Applied Machine Learning, Analytical Skills

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Michigan

    Reimagining Educational Innovation

    Skills you'll gain: Innovation, Education and Training, Leadership, Community Development, Empowerment, Teaching, Adult Education, Collaboration, Family Support, Professional Development, Working With Children, Relationship Building, Network Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of New Mexico

    International Business I

    Skills you'll gain: Social Sciences, International Relations, Political Sciences, Economic Development, Global Marketing, Socioeconomics, Cultural Diversity, World History, Business Economics, Economics, Business, Financial Market

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Mixed · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Con gafas violeta: igualdad de género en la escuela

    Skills you'll gain: Diversity Awareness, Diversity Equity and Inclusion Initiatives, Cultural Diversity, Sociology, Social Justice, Education and Training, Safety and Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Segment and Retain Customers

    Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Data Management, Customer Engagement, Customer Relationship Management, Customer Relationship Building, Customer Analysis, Target Audience, HubSpot CRM, Customer experience strategy (CX), Marketing Automation, Customer Insights, Market Analysis, Email Automation

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Generative AI Content and Prompt Optimization

    Skills you'll gain: Prompt Engineering, AI Personalization, A/B Testing, Generative AI, Marketing Materials, Content Strategy, Digital Content, Brand Management, Drive Engagement

    Beginner · Course · 1 - 3 Months

  • I

    IE Business School

    Diversity with Inclusion in Organizations

    Skills you'll gain: Diversity and Inclusion, Diversity Awareness, Workplace inclusivity, Cultural Diversity, Intercultural Competence, Cultural Responsiveness, Empathy, Sociology, Social Sciences, Self-Awareness

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google

    Use AI Responsibly

    Skills you'll gain: AI Security, Workplace inclusivity, Social Impact, Generative AI, Analysis, Critical Thinking, Data Security

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

1…133134135…500

In summary, here are 10 of our most popular social media marketing courses

  • Primate Conservation: University of Colorado Boulder
  • Email Metrics, Reporting & Campaign Strategy: Coursera
  • Law and Genetics: University of Cambridge
  • Student Self-Assessment with Microsoft Word: Coursera
  • Apply R for Business Analytics Projects: EDUCBA
  • Reimagining Educational Innovation: University of Michigan
  • International Business I: University of New Mexico
  • Con gafas violeta: igualdad de género en la escuela: Universidad Nacional Autónoma de México
  • Segment and Retain Customers: Coursera
  • Generative AI Content and Prompt Optimization : Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok