• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Student Self-Assessment with Microsoft Word

    Skills you'll gain: Microsoft Office

    4.7
    Rating, 4.7 out of 5 stars
    ·
    49 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Apply R for Business Analytics Projects

    Skills you'll gain: Fraud detection, Marketing Analytics, Predictive Modeling, Customer Analysis, Feature Engineering, Marketing Effectiveness, Exploratory Data Analysis, Anomaly Detection, Customer Retention, Advanced Analytics, Market Analysis, Predictive Analytics, Statistical Analysis, Sales Management, Analytics, Data Analysis, R Programming, Credit Risk, Applied Machine Learning, Analytical Skills

    Beginner · Specialization · 1 - 3 Months

  • U

    University of New Mexico

    International Business I

    Skills you'll gain: Social Sciences, International Relations, Political Sciences, Economic Development, Global Marketing, Socioeconomics, Cultural Diversity, World History, Business Economics, Economics, Business, Financial Market

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Mixed · Course · 1 - 3 Months

  • B

    Banco Interamericano de Desarrollo

    Educación sobre el cambio climático

    Skills you'll gain: Climate Change Mitigation, Water Resources, Environment, Climate Change Adaptation, Energy and Utilities, Hydrology, Sustainable Development, Interactive Learning, Environmental Issue, Health Education, Land Management, Environmental Science, Community Development, Teaching, Education and Training, Student Engagement, Instructional Strategies, Nutrition and Diet, Storytelling, Systems Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    AI Traffic Analysis and Optimization

    Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Google Analytics, Content Performance Analysis, Keyword Research, Marketing Analytics, Content Strategy, Content Creation, Key Performance Indicators (KPIs), Performance Metric, Dashboard, Ad Hoc Analysis, Data-Driven Decision-Making, Variance Analysis, User Flows, Statistical Analysis, Quality Assessment, Corrective and Preventive Action (CAPA)

    Intermediate · Course · 3 - 6 Months

  • U

    Universidad Nacional Autónoma de México

    Con gafas violeta: igualdad de género en la escuela

    Skills you'll gain: Diversity Awareness, Diversity Equity and Inclusion Initiatives, Cultural Diversity, Sociology, Social Justice, Education and Training, Safety and Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Generative AI Content and Prompt Optimization

    Skills you'll gain: Prompt Engineering, AI Personalization, A/B Testing, Generative AI, Marketing Materials, Content Strategy, Digital Content, Brand Management, Drive Engagement

    Beginner · Course · 1 - 3 Months

  • G

    Google

    Accelerate Your Job Search with AI

    Skills you'll gain: Interviewing Skills, Applicant Tracking Systems, AI Enablement, Professional Development, Google Gemini, Generative AI, Personal Attributes, Problem Solving, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Use AI Responsibly

    Skills you'll gain: AI Security, Workplace inclusivity, Social Impact, Generative AI, Analysis, Critical Thinking, Data Security

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • R

    Rice University

    Introduction to Archaeology: Reconstruction of The Past

    Skills you'll gain: Ancient History, Anthropology, Case Studies, Social Sciences, World History, Timelines, Cultural Diversity, Research, Environment, Biology

    Beginner · Course · 1 - 3 Months

  • U

    University of California San Diego

    Teaching Impacts of Technology: Data Collection, Use, and Privacy

    Skills you'll gain: Big Data, Cybersecurity, Pedagogy, Data Security, Cryptography, Information Privacy, Encryption, Responsible AI, AI Personalization, Computer Science, Information Technology, Web Applications, Web Servers, Machine Learning, Supervised Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Michigan

    Environmental Justice

    Skills you'll gain: Social Justice, Environmental Issue, Sustainable Development, Environmental Policy, Health Equity, Environmental Laws, Legal Proceedings, Environmental Regulations, Community and Social Work, Cultural Responsiveness, Community Development, Advocacy, Climate Change Adaptation, Policy Analysis, Research, Collaboration, Case Studies

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

1…134135136…500

In summary, here are 10 of our most popular social media marketing courses

  • Student Self-Assessment with Microsoft Word: Coursera
  • Apply R for Business Analytics Projects: EDUCBA
  • International Business I: University of New Mexico
  • Educación sobre el cambio climático: Banco Interamericano de Desarrollo
  • AI Traffic Analysis and Optimization : Coursera
  • Con gafas violeta: igualdad de género en la escuela: Universidad Nacional Autónoma de México
  • Generative AI Content and Prompt Optimization : Coursera
  • Accelerate Your Job Search with AI: Google
  • Use AI Responsibly: Google
  • Introduction to Archaeology: Reconstruction of The Past: Rice University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok