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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Virginia Darden School Foundation

    Generative AI in Marketing

    Skills you'll gain: Large Language Modeling, Customer Insights, Online Advertising, Digital Advertising, Marketing Planning, ChatGPT, Branding, Marketing Strategies, Design Thinking, Keyword Research, AI Product Strategy, Brand Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Generative AI, Personalized Service, AI Personalization, Customer Communications Management, Machine Learning

    ★ 4.3 (153) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • A

    Alex Genadinik

    Marketing Psychology & Neuromarketing - 2026

    Skills you'll gain: Overcoming Objections, Market Research, Marketing Psychology, Active Listening, Rapport Building, Closing (Sales), B2B Sales, Consumer Behaviour, Target Audience, Selling Techniques, Content Performance Analysis, Marketing, Sales Strategy, Price Negotiation, Sales, Innovation, Marketing Strategies, Shared Media, Sales Prospecting, Marketing Communications

    ★ 4.2 (6) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • R

    Rutgers the State University of New Jersey

    Supply Chain Analytics

    Skills you'll gain: Competitive Analysis, Supply Chain, Supply Chain Systems, Market Opportunities, Supply Chain Management, Market Share, Benchmarking, Transportation, Supply Chain, and Logistics, Customer Analysis, Supply Chain Planning, Customer experience improvement, Customer experience strategy (CX), Inventory and Warehousing, Analytics, Financial Analysis, Inventory Management System, Inventory Control, Financial Data, Data Analysis, Cost Estimation

    ★ 4.7 (825) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    Universidade de São Paulo

    Marketing Digital

    Skills you'll gain: Conversion Funnel Analysis, Search Engine Marketing, Digital Marketing, Email Marketing, Digital Marketing Campaigns, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Marketing Planning, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics

    ★ 4.7 (2.3K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • D

    DeepLearning.AI

    DeepLearning.AI Data Analytics

    Skills you'll gain: Data Storytelling, Web Scraping, Google Sheets, Data Visualization, Data Presentation, Statistical Visualization, Spreadsheet Software, Large Language Modeling, Tableau Software, Data Literacy, Dashboard, Pandas (Python Package), Time Series Analysis and Forecasting, Probability & Statistics, Extract, Transform, Load, Statistical Analysis, Statistics, Data Manipulation, Data Analysis, Descriptive Statistics

    ★ 4.8 (261) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: AI skills
    AI skills
    Category: Credit offered
    Credit offered
  • J

    Johns Hopkins University

    Social Media Analytics

    Skills you'll gain: Social Network Analysis, Network Analysis, Social Media Analytics, Data Visualization, Graph Theory, Statistical Visualization, Relational Databases, Data Presentation, Data Visualization Software, R (Software), Data Storytelling, Data Analysis, Network Model, Database Theory, Social Sciences, Statistical Analysis, Machine Learning, Machine Learning Methods, Diagram Design, Data Manipulation

    ★ 4.3 (19) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • I

    IBM

    Generative AI for Digital Marketing

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative Engine Optimization (GEO), Prompt Patterns, ChatGPT, Generative AI, Digital Advertising, Generative Model Architectures, Email Automation, Email Marketing, Content Performance Analysis, Data Ethics, Digital Marketing, Search Engine Optimization, Personalized Campaigns, Marketing Automation, Content Optimization, Digital Marketing Tools, AI Personalization, AI literacy

    ★ 4.7 (12K) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Pennsylvania

    Operations Analytics

    Skills you'll gain: Descriptive Analytics, Business Analytics, Analytics, Predictive Analytics, Operational Analysis, Predictive Modeling, Data Analysis, Operations Management, Demand Planning, Forecasting, Simulation and Simulation Software, Business Modeling, Risk Modeling, Risk Analysis, Supply Chain Planning, Decision Making, Strategic Decision-Making, Decision Tree Learning, Spreadsheet Software, Microsoft Excel

    ★ 4.7 (5.1K) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • S

    Simplilearn

    Data Analytics with Python

    Skills you'll gain: Matplotlib, NumPy, Python Programming, Data Presentation, Pandas (Python Package), Analytical Skills, Plot (Graphics), Data Analysis, Data Visualization Software, Analysis, Data-Driven Decision-Making, Scripting, Analytics, Numerical Analysis, Data Manipulation, Graphing, Product Automation, Data Processing, Programming Principles, Data Validation

    ★ 4.9 (22) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • N

    Northeastern University

    Healthcare Analytics Essentials

    Skills you'll gain: Business Analytics, Analytics, Statistical Methods, Patient Safety, Health Systems, Health Care, Patient-centered Care, Statistical Analysis, Patient Evaluation, Performance Measurement, Performance Metric, Data Analysis, Data-Driven Decision-Making, Peer Review, Data Collection, Strategic Thinking, Data Management, Systems Thinking

    ★ 4.6 (40) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • G

    Google

    Google Advanced Data Analytics

    Skills you'll gain: Data Storytelling, Data Visualization, A/B Testing, Sampling (Statistics), Data Analysis, Exploratory Data Analysis, Regression Analysis, Data Visualization Software, Data Presentation, Data Ethics, Feature Engineering, Statistical Hypothesis Testing, Analytics, Statistical Analysis, Data Science, Tableau Software, Machine Learning, Object Oriented Programming (OOP), Web Presence, Python Programming

    ★ 4.8 (11K) · Advanced · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • I

    IBM

    Introduction to Digital Marketing

    Skills you'll gain: Digital Marketing, Digital Media Strategy, Digital Marketing Campaigns, Digital Analysis, Content Development and Management, Digital Advertising, Digital Marketing Tools, Data-Driven Marketing, Digital Content, Social Media Analytics, Growth Strategies, Social Media, Pay Per Click Advertising

    ★ 4.8 (80) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
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In summary, here are 10 of our most popular marketing analytics courses

  • Generative AI in Marketing: University of Virginia Darden School Foundation
  • Marketing Psychology & Neuromarketing - 2026: Alex Genadinik
  • Supply Chain Analytics: Rutgers the State University of New Jersey
  • Marketing Digital: Universidade de São Paulo
  • DeepLearning.AI Data Analytics: DeepLearning.AI
  • Social Media Analytics: Johns Hopkins University
  • Generative AI for Digital Marketing: IBM
  • Operations Analytics: University of Pennsylvania
  • Data Analytics with Python: Simplilearn
  • Healthcare Analytics Essentials : Northeastern University

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