• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • T

    Technion - Israel Institute of Technology

    Nanotechnology and Nanosensors, Part1

    Skills you'll gain: Materials science, Semiconductors, Innovation, Emerging Technologies, Biomedical Engineering, Electronics, Laboratory Testing, Analytical Testing, Chemical Engineering

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Leeds

    Training and Learning Online

    Skills you'll gain: Critical Thinking, Collaboration, Learning Strategies, Personal Development, digital literacy, Communication, Self-Awareness, Technical Communication, Digital Communications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    152 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Gen AI Foundational Models for NLP & Language Understanding

    Skills you'll gain: PyTorch (Machine Learning Library), Large Language Modeling, Embeddings, Generative AI, Natural Language Processing, Transfer Learning, Recurrent Neural Networks (RNNs), Data Ethics, Artificial Neural Networks, Classification Algorithms, Model Evaluation, Data Preprocessing, Feature Engineering

    4.4
    Rating, 4.4 out of 5 stars
    ·
    183 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Lausanne

    Unethical Decision Making in Organizations

    Skills you'll gain: Business Ethics, Decision Making, Organizational Leadership, Strategic Decision-Making, Social Sciences, Organizational Strategy, Business Management, Sociology, Psychology, Case Studies, Leadership, Mindfulness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    429 reviews

    Beginner · Course · 1 - 3 Months

  • E

    EDHEC Business School

    Python and Machine-Learning for Asset Management with Alternative Data Sets

    Skills you'll gain: Text Mining, Network Analysis, Data Visualization Software, Machine Learning Methods, Unstructured Data, Predictive Modeling, Web Scraping, Social Network Analysis, Financial Statements, Financial Market, Financial Analysis, Investments, Financial Modeling, Asset Management, Python Programming, Data Analysis, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    ·
    236 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Case Western Reserve University

    Conversations That Inspire: Coaching Learning, Leadership and Change

    Skills you'll gain: Coaching, Empathy, Compassion, Leadership Development, Culture Transformation, People Development, Active Listening, Emotional Intelligence, Organizational Leadership, Self-Awareness, Personal Development, Leadership, Relationship Building, Change Management, Neurology, Stress Management, Physiology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    388 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Introduction to Finance: The Role of Financial Markets

    Skills you'll gain: Financial Market, Capital Budgeting, Finance, Investment Management, Investments, Securities (Finance), Equities, Decision Making, Financial Analysis, Return On Investment, Business Valuation, Cash Flows, Risk Analysis

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    95 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Business Strategy in Practice (Project-centered Course)

    Skills you'll gain: Peer Review, Organizational Strategy, Business Research, Project Management, Business Strategy, Competitive Analysis, Business Analysis, Strategic Decision-Making, Business Communication, Analysis, Report Writing, Business Writing, Presentations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    213 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Bestseller
    Bestseller
    M

    Microsoft

    Microsoft Data Visualization

    Skills you'll gain: Data Storytelling, Data Analysis Expressions (DAX), Data Presentation, Power BI, Data Ethics, Dashboard, Data Modeling, Data Governance, Extract, Transform, Load, Data Visualization, Interactive Data Visualization, Business Intelligence, Data Visualization Software, Data Analysis, Statistical Analysis, Correlation Analysis, Data Architecture, Data Cleansing, Data Transformation, Database Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    169 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • A

    Adobe

    Digital Marketing

    Skills you'll gain: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Adobe Express, Target Audience, Marketing Materials, Marketing Effectiveness, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Customer Engagement, Content Creation, Generative AI Agents

    4.8
    Rating, 4.8 out of 5 stars
    ·
    327 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Designing for User Experience

    Skills you'll gain: Storyboarding, User Research, Information Architecture, User Experience Design, Persona (User Experience), Design Research, Design Thinking, User Centered Design, Innovation, Creativity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    107 reviews

    Mixed · Course · 1 - 3 Months

  • V

    Vanderbilt University

    Case Studies in Personalized Medicine

    Skills you'll gain: Precision Medicine, Health Informatics, Biostatistics, Electronic Medical Record, Bioinformatics, Healthcare Ethics, General Medicine, Clinical Research, Psychiatry, Drug Development, Molecular Biology, Pharmacology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    506 reviews

    Mixed · Course · 1 - 3 Months

1…148149150…376

In summary, here are 10 of our most popular market research courses

  • Nanotechnology and Nanosensors, Part1: Technion - Israel Institute of Technology
  • Training and Learning Online: University of Leeds
  • Gen AI Foundational Models for NLP & Language Understanding: IBM
  • Unethical Decision Making in Organizations: University of Lausanne
  • Python and Machine-Learning for Asset Management with Alternative Data Sets: EDHEC Business School
  • Conversations That Inspire: Coaching Learning, Leadership and Change: Case Western Reserve University
  • Introduction to Finance: The Role of Financial Markets: University of Illinois Urbana-Champaign
  • Business Strategy in Practice (Project-centered Course): University of Virginia
  • Microsoft Data Visualization: Microsoft
  • Digital Marketing: Adobe

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok