• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Custom Reports in Google Analytics

    Skills you'll gain: Google Analytics, Ad Hoc Reporting, Management Reporting, Performance Reporting, Web Analytics, Marketing, Web Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    170 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • E

    ESSEC Business School

    Basics of entrepreneurship: thinking and doing

    Skills you'll gain: Business Modeling, Entrepreneurship, Business Planning, Business Risk Management, Risk Management, Teamwork, Design Thinking, Ideation, Planning, Strategic Thinking, Innovation, New Business Development, Creative Thinking, Decision Making, Open Mindset, Lean Methodologies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    131 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Wharton Business and Financial Modeling Capstone

    Skills you'll gain: Portfolio Management, Financial Modeling, Presentations, Microsoft PowerPoint, Investment Management, Business Modeling, Data Modeling, Quantitative Research, Business Analytics, Financial Data, Portfolio Risk, Microsoft Excel, Financial Analysis, Regression Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    521 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Inventory Management

    Skills you'll gain: Inventory Control, Inventory Management, Operations Management, Supply Chain Management, Microsoft Excel, Supply Chain Planning, Order Management, Warehouse Management, Demand Planning, Logistics Management, Excel Formulas, Service Level, Operations, Data Management, Customer Data Management, Forecasting, Statistical Analysis, Stakeholder Engagement, Probability Distribution

    4.6
    Rating, 4.6 out of 5 stars
    ·
    243 reviews

    Intermediate · Course · 1 - 4 Weeks

  • M

    Macquarie University

    Cyber Security Manager Certificate

    Skills you'll gain: Incident Response, Incident Management, Cyber Governance, Computer Security Incident Management, Cyber Risk, Cyber Security Strategy, Law, Regulation, and Compliance, Cyber Attacks, Security Management, Security Strategy, Security Awareness, Culture Transformation, Cyber Security Policies, Cyber Threat Intelligence, Intrusion Detection and Prevention, Mobile Security, Threat Detection, Cybersecurity, Cyber Operations, Cyber Security Assessment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Beginner · Specialization · 3 - 6 Months

  • N

    New York Institute of Finance

    Using Machine Learning in Trading and Finance

    Skills you'll gain: Tensorflow, Keras (Neural Network Library), Financial Trading, Data Pipelines, Applied Machine Learning, Technical Analysis, Machine Learning, Securities Trading, Statistical Machine Learning, Market Trend, Financial Market, Deep Learning, Python Programming, Predictive Modeling, Model Evaluation, Time Series Analysis and Forecasting

    3.9
    Rating, 3.9 out of 5 stars
    ·
    378 reviews

    Intermediate · Course · 1 - 3 Months

  • S

    Starweaver

    Complete Executive Leadership

    Skills you'll gain: Active Listening, Responsible AI, Non-Verbal Communication, Business Writing, Concision, Social Skills, Writing, Cultural Sensitivity, Persuasive Communication, Organizational Change, Interpersonal Communications, Stakeholder Engagement, Google Gemini, Anthropic Claude, Generative AI, Change Management, Communication, Strategic Communication, Marketing Communications, Strategic Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    36 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • R

    Rutgers the State University of New Jersey

    Supply Market Analysis

    Skills you'll gain: Market Analysis, Supplier Management, Competitive Analysis, Financial Analysis, Supply Chain Planning, Market Dynamics, Supply Chain Management, Risk Analysis, Financial Statements, Business Strategy, Case Studies, Peer Review

    4.8
    Rating, 4.8 out of 5 stars
    ·
    164 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Amazon Web Services

    AWS Generative AI Applications

    Skills you'll gain: Responsible AI, Generative AI, Prompt Engineering, Amazon Bedrock, AWS SageMaker, AI Workflows, Agentic systems, AI Enablement, AI Product Strategy, Generative AI Agents, Amazon Web Services, AI Orchestration, Application Programming Interface (API), Application Development, Model Deployment, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, LLM Application, Solution Architecture, Data Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    118 reviews

    Beginner · Professional Certificate · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Managerial Accounting: Tools for Facilitating and Guiding Business Decisions

    Skills you'll gain: Management Accounting, Performance Measurement, Cost Accounting, Variance Analysis, Budgeting, Accounting, Capital Budgeting, Financial Accounting, Organizational Strategy, Key Performance Indicators (KPIs), Financial Analysis, Return On Investment, Cash Flows, Decision Making

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    642 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    Unilever

    Campaign Performance Reporting, Visualization, & Improvement

    Skills you'll gain: Data Storytelling, Marketing Effectiveness, Marketing Analytics, Market Analysis, Advertising Campaigns, Marketing Strategies, Performance Reporting, Return On Investment, Performance Measurement, Data Visualization Software, Data Ethics, Marketing Channel, Smart Goals, Key Performance Indicators (KPIs), Cross-Channel Marketing, Data Access, Data Quality

    4.6
    Rating, 4.6 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of London

    Fundamentals of International Business

    Skills you'll gain: Business Ethics, Social Sciences, International Relations, Business Management, Business, Political Sciences, Corporate Sustainability, Business Strategy, Cultural Diversity, Economics, Social Impact

    4.6
    Rating, 4.6 out of 5 stars
    ·
    128 reviews

    Beginner · Course · 1 - 4 Weeks

1…155156157…425

In summary, here are 10 of our most popular marketing strategy courses

  • Custom Reports in Google Analytics: Coursera
  • Basics of entrepreneurship: thinking and doing : ESSEC Business School
  • Wharton Business and Financial Modeling Capstone: University of Pennsylvania
  • Inventory Management: University of California, Irvine
  • Cyber Security Manager Certificate: Macquarie University
  • Using Machine Learning in Trading and Finance: New York Institute of Finance
  • Complete Executive Leadership: Starweaver
  • Supply Market Analysis: Rutgers the State University of New Jersey
  • AWS Generative AI Applications: Amazon Web Services
  • Managerial Accounting: Tools for Facilitating and Guiding Business Decisions: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok