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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • I

    IBM

    Introduction to Data Analytics

    Skills you'll gain: Data Storytelling, Data Wrangling, Data Presentation, Big Data, Interactive Data Visualization, Data Analysis, Statistical Visualization, Data Cleansing, Apache Hadoop, Statistical Analysis, Data Visualization, Data Import/Export, Apache Hive, Data Mart, Data Processing, Data Warehousing, Data Transformation, Apache Spark, Data Science, Microsoft Excel

    ★ 4.8 (21K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • R

    Real Madrid Graduate School Universidad Europea

    Foundations of Sports Marketing

    Skills you'll gain: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Product Marketing, Marketing Strategy and Techniques, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking

    ★ 4.9 (7) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • R

    Rutgers the State University of New Jersey

    Supply Chain Analytics

    Skills you'll gain: Competitive Intelligence, Demand Planning, Strategic Sourcing, Competitive Analysis, Customer Demand Planning, Data Storytelling, Procurement, Supplier Relationship Management, Supplier Risk Management, Supplier Management, Supply Chain, Purchasing, Regression Analysis, Supplier Performance Management, Inventory Control, Market Opportunities, Supply Chain Systems, Supply Chain Management, Business Intelligence, Data Analysis

    ★ 4.6 (2.3K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • E

    Edureka

    Analytics Engineering with dbt

    Skills you'll gain: Data Storytelling, SQL, Data Engineering, Data Presentation, Key Performance Indicators (KPIs), Dashboard Creation, Star Schema, Dashboard, Data Modeling, Data Quality, Business Analytics, Database Design, Data Mart, Data Validation, Analytics, YAML, Data Pipelines, Data Transformation, Performance Tuning, Analysis

    Intermediate · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Michigan

    Sports Performance Analytics

    Skills you'll gain: Logistic Regression, Forecasting, Statistical Methods, Exercise Science, Regression Analysis, Plot (Graphics), Data Cleansing, Scikit Learn (Machine Learning Library), Supervised Learning, Data Processing, Statistical Hypothesis Testing, Correlation Analysis, Predictive Analytics, Applied Machine Learning, Injury Prevention, Athletic Training, Analytics, People Analytics, Data Analysis, Python Programming

    ★ 4.5 (280) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • G

    Google

    Introduction to Email Marketing

    Skills you'll gain: Digital Media Strategy, Marketing Planning

    ★ 5 (11) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • A

    Adobe

    AI-Powered Content Marketing and Strategy

    Skills you'll gain: Content Scheduling, Adobe Express, Personalized Campaigns, Data-Driven Marketing, Social Media Content, Responsible AI, Cross-Channel Marketing, AI powered creativity, Content Marketing, Generative AI, Social Media, Content Creation, Marketing Automation, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis

    ★ 4.7 (1.4K) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • N

    Northwestern University

    Social Media Marketing

    Skills you'll gain: Marketing Budgets, Blogs, Social Media Analytics, Social Media Marketing, Integrated Marketing Communications, Social Media, Peer Review, Social Media Management, Key Performance Indicators (KPIs), Social Media Strategy, Business Marketing, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Driving engagement, Marketing Strategies, Analytics, Digital Marketing, ChatGPT

    ★ 4.6 (5.6K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of California, Irvine

    Human Resources Analytics

    Skills you'll gain: Data Storytelling, People Analytics, Data Presentation, Employee Relations, Human Resource Strategy, Human Resource Management, Performance Metric, Data Strategy, Employee Training, Dashboard, Business Metrics, Employee Engagement, Business Analysis, Employee Retention, Data Analysis, Training and Development, Compensation and Benefits, Compensation Strategy, Talent Recruitment, Mental Health

    ★ 4.6 (2.1K) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • U

    University of London

    Business and Marketing Strategies

    Skills you'll gain: Operations Management, Operations, Process Design, Operational Excellence, Business Operations, Consumer Behaviour, International Finance, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing, Social Sciences, International Relations, Culture, Data-Driven Marketing, Business, Sustainable Business

    ★ 4.6 (535) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • G

    Google

    Google Data Analytics Capstone: Complete a Case Study

    Skills you'll gain: LinkedIn, Data Analysis, Data Processing, Spreadsheet Software, Case Studies, Analysis, Analytics, Analytical Skills, Interviewing Skills, AI Enablement, Data Visualization Software, Artificial Intelligence, Portfolio Management, Data Cleansing, Data Visualization, Web Presence, Presentations

    ★ 4.8 (20K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • S

    Simplilearn

    Data Analytics Course with Generative AI

    Skills you'll gain: Exploratory Data Analysis, Generative AI, Analytics, Data Analysis, Extract, Transform, Load, Interactive Data Visualization, Predictive Analytics, Data-Driven Decision-Making, Data Synthesis, Predictive Modeling, Data Presentation, Forecasting, AI Integrations, Data Transformation, Descriptive Analytics, Data Modeling, Risk Analysis

    ★ 4.6 (11) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Data Analytics: IBM
  • Foundations of Sports Marketing: Real Madrid Graduate School Universidad Europea
  • Supply Chain Analytics: Rutgers the State University of New Jersey
  • Analytics Engineering with dbt: Edureka
  • Sports Performance Analytics: University of Michigan
  • Introduction to Email Marketing: Google
  • AI-Powered Content Marketing and Strategy: Adobe
  • Social Media Marketing: Northwestern University
  • Human Resources Analytics: University of California, Irvine
  • Business and Marketing Strategies: University of London

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