Social Media Marketing

Social Media Marketing is a digital marketing strategy that utilizes various social media platforms to connect, engage, and communicate with a target audience. Coursera's Social Media Marketing catalogue teaches you how to effectively leverage these platforms to enhance brand visibility, increase website traffic, and drive customer engagement. You'll learn how to build a robust social media strategy, gain expertise in creating and promoting engaging content, understand how to measure and analyze social media metrics, and familiarize yourself with various social media tools and technologies. This knowledge will enable you to craft compelling social media campaigns that resonate with your audience, enhance your digital marketing skills, and stay ahead in the rapidly evolving digital landscape.
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Find the best Social Media Marketing course for your goals

  • Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Advertising, Online Advertising, Paid media, Budget Management, Customer Engagement

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Data Synthesis, Data Storytelling, Presentations, Marketing, Data Visualization Software, Market Research, Social Media Marketing, Microsoft PowerPoint, Advertising, Customer Insights, Data Analysis, Verbal Communication Skills, Target Audience, Strategic Marketing, Market Analysis, Digital Marketing

  • Skills you'll gain: Instagram, Storytelling, Marketing Design, Facebook, Graphic and Visual Design Software, Social Media, Social Media Content, Graphic Design, Social Media Marketing, Marketing Materials

  • Status: Free

    Skills you'll gain: Make.com, LinkedIn, Marketing Automation, Marketing, Social Media, Social Media Marketing, Application Programming Interface (API), Generative AI, Content Creation, Automation, API Gateway, Artificial Intelligence, Content Marketing, Prompt Engineering, Digital Marketing, Workflow Management

  • Status: Free Trial

    Skills you'll gain: TikTok, Content Performance Analysis, Online Advertising, Performance Measurement, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Digital Advertising, Marketing Analytics, Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Product Promotion, Market Analysis

  • Coursera Project Network

    Skills you'll gain: Target Audience, Advertising Campaigns, Marketing Budgets, Advertising, Social Media Management, Social Media, Budget Management, Social Media Marketing, Digital Advertising, Social Media Campaigns

  • Status: Free Trial

    Skills you'll gain: TikTok, Social Media Marketing, Business Marketing, Brand Marketing, Social Media, Content Creation, Content Marketing, Marketing, Driving engagement, Marketing Strategy and Techniques, Content Strategy, Branding

  • Skills you'll gain: Facebook, Persona Development, Social Media, Social Media Marketing, Social Media Campaigns, Customer Engagement, Social Media Strategy, Customer Insights, Target Audience, Marketing Materials

  • Status: Free Trial

    Skills you'll gain: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, Customer Relationship Management, Customer Retention, E-Commerce, Marketing Analytics, Campaign Management

  • Coursera Project Network

    Skills you'll gain: Marketing Materials, Marketing Design, Typography, Graphic and Visual Design Software, Graphic Design, Promotional Materials, Advertising, Design, Content Creation, Marketing, Social Media Content, Social Media Marketing

  • Status: New
    Status: Free Trial

    Skills you'll gain: Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Vendor Management, Hospitality Management, Vendor Relationship Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Social Media, Performance Measurement, Digital Media Strategy, Content Creation, Operational Efficiency, Digital Marketing, Leadership, Customer Engagement, Search Engine Optimization, Content Management

  • Skills you'll gain: Canva (Software), Instagram, Social Media Content, Social Media, Social Media Marketing, Organizational Skills, Content Creation, Graphic Design, Graphic and Visual Design, Color Theory, Typography, Marketing