• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Use Generative AI as Your Thought Partner

    Skills you'll gain: Prompt Engineering, Responsible AI, AI Enablement, Generative AI, Strategic Thinking, Data Ethics, Artificial Intelligence, Workforce Development, Digital Transformation, Employee Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Application of AI, InsurTech, and Real Estate Technology

    Skills you'll gain: FinTech, Emerging Technologies, Market Analysis, Fraud detection, Real Estate, Real Time Data, Insurance, Property and Real Estate, Artificial Intelligence, Market Trend, Machine Learning, Commercial Real Estate, Financial Sales, Case Studies, Customer experience improvement, Automation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    588 reviews

    Mixed · Course · 1 - 4 Weeks

  • S

    Starweaver

    AI Product & Process Excellence

    Skills you'll gain: Business Process Modeling, Responsible AI, AI Product Strategy, Business Process, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Business Process Automation, Google Gemini, ChatGPT, Product Management, Generative AI, Sustainable Development, Generative AI Agents, Social Impact, Sustainability Reporting, Prompt Engineering, Data Strategy, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    27 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • A

    Association of International Certified Professional Accountants

    Introduction to Data Analytics for Accounting Professionals

    Skills you'll gain: Data Literacy, Data-Driven Decision-Making, Financial Data, Business Analytics, Data Strategy, Analytical Skills, Project Design, Data Analysis, Business Intelligence, Project Implementation, Unstructured Data, Data Quality

    4.7
    Rating, 4.7 out of 5 stars
    ·
    95 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Business Strategies for Social Impact

    Skills you'll gain: Social Impact, Sustainable Business, Return On Investment, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Strategic Leadership, Business Strategies, Business Leadership, Case Studies, Decision Making, Community Development, Business Ethics, Entrepreneurship, Investments

    4.6
    Rating, 4.6 out of 5 stars
    ·
    557 reviews

    Mixed · Course · 1 - 4 Weeks

  • M

    Macquarie University

    Cyber Security: Essentials for AI

    Skills you'll gain: AI Security, Responsible AI, Data Security, Cyber Security Strategy, Cyber Threat Intelligence, Cyber Risk, Data Sharing, Intrusion Detection and Prevention, Cyber Attacks, Cybersecurity, Cyber Threat Hunting, Cyber Governance, DevSecOps, Security Strategy, Security Management, Artificial Intelligence and Machine Learning (AI/ML), Security Awareness, Security Software, AI Product Strategy, Generative AI

    4.6
    Rating, 4.6 out of 5 stars
    ·
    28 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    Università Bocconi

    Management of International Development: Towards Agenda 2030

    Skills you'll gain: Human Capital, Governance, Sustainable Development, International Relations, Strategic Thinking, Human Resources, Cultural Diversity, International Finance, Policy Development, Stakeholder Management, Strategic Partnership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    220 reviews

    Mixed · Course · 1 - 3 Months

  • P

    Princeton University

    Paradoxes of War

    Skills you'll gain: World History, Culture, Social Sciences, International Relations, Sociology, Social Impact, Conflict Management, Political Sciences, Psychology, Security Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    709 reviews

    Mixed · Course · 3 - 6 Months

  • A

    Arizona State University

    Digital Intelligence for Everyone

    Skills you'll gain: Intellectual Property, Cyber Attacks, Data Security, Safety and Security, Cybersecurity, Computer Security Awareness Training, Research, Information Systems Security, Content Creation, Security Strategy, digital literacy, Media and Communications, Storytelling, Productivity, Digital Communications, Interpersonal Communications, Empathy & Emotional Intelligence, Personal Development, Self-Awareness, Telecommuting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    147 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Maryland, College Park

    Customer Value, Acquisition, and Retention

    Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Engagement, Marketing Strategies, Return On Investment, Growth Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Evaluación de Proyectos de Inversión

    Skills you'll gain: Financial Analysis, Capital Budgeting, Project Finance, Return On Investment, Financial Modeling, Investment Management, Cash Flows, Project Risk Management, Feasibility Studies, Risk Analysis, Corporate Strategy, Business Strategy

    4.9
    Rating, 4.9 out of 5 stars
    ·
    596 reviews

    Mixed · Course · 1 - 4 Weeks

  • N

    New York Institute of Finance

    Supply Chain Finance and Blockchain Technology

    Skills you'll gain: Working Capital, Supplier Management, Supply Chain Management, Blockchain, FinTech, Supply Chain Systems, Supply Chain, Cash Flows, Cash Management, Customer Analysis, Financial Market, Market Opportunities, Market Trend, Transaction Processing, Market Dynamics, Market Analysis, Stakeholder Analysis, Risk Modeling, Commercial Banking, Emerging Technologies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    378 reviews

    Intermediate · Specialization · 3 - 6 Months

1…167168169…425

In summary, here are 10 of our most popular marketing strategy courses

  • Use Generative AI as Your Thought Partner: Coursera
  • Application of AI, InsurTech, and Real Estate Technology: University of Pennsylvania
  • AI Product & Process Excellence: Starweaver
  • Introduction to Data Analytics for Accounting Professionals: Association of International Certified Professional Accountants
  • Business Strategies for Social Impact: University of Pennsylvania
  • Cyber Security: Essentials for AI: Macquarie University
  • Management of International Development: Towards Agenda 2030: Università Bocconi
  • Paradoxes of War: Princeton University
  • Digital Intelligence for Everyone: Arizona State University
  • Customer Value, Acquisition, and Retention: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok