• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • U

    University of Michigan

    Industrial Internet of Things (IIoT)

    Skills you'll gain: Internet Of Things, Manufacturing and Production, Digital Transformation, Business Technologies, Cloud Computing, Automation, Operational Efficiency, Emerging Technologies, Technology Strategies, Real Time Data, Data-Driven Decision-Making, Case Studies, Scalability

    4.5
    Rating, 4.5 out of 5 stars
    ·
    207 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Firm Level Economics: Markets and Allocations

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Business Economics, Game Theory, Market Analysis, Resource Allocation, Environmental Policy, Public Policies, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    AI in Law: Research, Risk, and Legal Drafting

    Skills you'll gain: Legal Technology, Legal Strategy, Legal Risk, Responsible AI, Data Ethics, Legal Research, Compliance Management, Document Management, Regulation and Legal Compliance, Generative AI, Litigation Support, Client Services, Mediation, Anthropic Claude, AI Security, Case Law, AI Enablement, Law, Regulation, and Compliance, Artificial Intelligence, Risk Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    70 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Copenhagen

    Academic Information Seeking

    Skills you'll gain: Research, Record Keeping, Data Collection, Document Management, Information Management, Intellectual Property

    4.7
    Rating, 4.7 out of 5 stars
    ·
    796 reviews

    Mixed · Course · 1 - 4 Weeks

  • S

    Starweaver

    Executive AI Leadership Mastery

    Skills you'll gain: Responsible AI, AI Enablement, Technology Roadmaps, Organizational Change, AI Product Strategy, Stakeholder Engagement, Google Gemini, Anthropic Claude, Business Strategy, Strategic Leadership, Leadership, Business Transformation, Change Management, Content Strategy, Corporate Communications, Digital Media Strategy, Non-Verbal Communication, Verbal Communication Skills, Communication Strategies, Communication

    3.6
    Rating, 3.6 out of 5 stars
    ·
    24 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Escalamiento exitoso e Innovación en los Negocios

    Skills you'll gain: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Leadership and Management, Business Administration, Business Development, Growth Strategies, Business Strategy, Team Leadership, Corporate Finance, Strategic Decision-Making, Governance, International Finance, Brand Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    152 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Use SurveyMonkey to Create a Survey and Analyze Results

    Skills you'll gain: Employee Surveys, Data Collection, Business Research, Data Analysis, User Feedback, Market Research, Business Software, Data Presentation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    425 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Professional IQ: Preventing and Solving Problems at Work

    Skills you'll gain: Active Listening, Influencing, Negotiation, Leadership, Professional Development, Social Skills, Personal Development, Conflict Management, Decision Making, Persuasive Communication, Relationship Building, Business Ethics, Professionalism, Leadership Development, Communication, Ethical Standards And Conduct, Interpersonal Communications, Empathy, Business Leadership, Initiative and Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    142 reviews

    Beginner · Specialization · 3 - 6 Months

  • H

    HubSpot Academy

    Strategic Customer Relationship Management & Sales Technique

    Skills you'll gain: Sales Enablement, Data Visualization, Sales Presentations, Sales Management, Prospecting and Qualification, Persona Development, HubSpot CRM, Sales Training, Sales Strategy, Sales Process, Lead Generation, Employee Onboarding, Sales Pipelines, Target Audience, Sales, Dashboard, Customer Success Management, Business Reporting, Content Marketing, Customer Relationship Management (CRM) Software

    3.7
    Rating, 3.7 out of 5 stars
    ·
    21 reviews

    Beginner · Specialization · 3 - 6 Months

  • P

    Peking University

    中级商务汉语——商务活动篇

    Skills you'll gain: Telephone Skills, Business Communication, Market Research, Business Correspondence, Travel Arrangements, Events and Conferences, Cultural Sensitivity, Negotiation, Language Competency, Customer Relationship Building, Presentations, Vocabulary

    4.8
    Rating, 4.8 out of 5 stars
    ·
    63 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Entrepreneurship II: Preparing for Launch

    Skills you'll gain: Entrepreneurship, Business Planning, Entrepreneurial Finance, Go To Market Strategy, New Product Development, Financial Forecasting, Business Development, Business Strategy, Growth Strategies, Financial Modeling, Fundraising and Crowdsourcing, Customer Acquisition Management, Financial Planning, Presentations, Team Management, Business Metrics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    765 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    Las estrategias y habilidades para las negociaciones

    Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Cultural Sensitivity, Communication Strategies, Goal Setting, Business Strategy, Influencing, Decision Making, Strategic Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    283 reviews

    Mixed · Course · 1 - 4 Weeks

1…173174175…425

In summary, here are 10 of our most popular marketing strategy courses

  • Industrial Internet of Things (IIoT): University of Michigan
  • Firm Level Economics: Markets and Allocations: University of Illinois Urbana-Champaign
  • AI in Law: Research, Risk, and Legal Drafting: Coursera
  • Academic Information Seeking: University of Copenhagen
  • Executive AI Leadership Mastery: Starweaver
  • Escalamiento exitoso e Innovación en los Negocios: Pontificia Universidad Católica de Chile
  • Use SurveyMonkey to Create a Survey and Analyze Results: Coursera
  • Professional IQ: Preventing and Solving Problems at Work: University of Illinois Urbana-Champaign
  • Strategic Customer Relationship Management & Sales Technique: HubSpot Academy
  • 中级商务汉语——商务活动篇: Peking University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok