Consumer Behaviour

Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants. Coursera's Consumer Behaviour catalogue teaches you to understand and anticipate consumer actions in a business context. You'll learn about the psychological, social, and emotional factors influencing purchasing decisions, the impact of marketing strategies on consumer behaviour, and how to apply this knowledge in real-world marketing scenarios. Through this, you can enhance your skills in product development, pricing strategies, promotional campaigns, and market research, enabling you to influence consumers' buying decisions effectively.
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Results for "consumer behaviour"

  • Status: Preview

    University of Illinois Urbana-Champaign

    Skills you'll gain: Digital Transformation, Digital Marketing, Marketing, Marketing Strategies, Consumer Behaviour, Customer Engagement, Promotional Strategies, Product Development, Content Creation, Innovation, Business Strategies

  • Status: Free Trial

    Parsons School of Design, The New School

    Skills you'll gain: Design Thinking, Sustainable Business, Business Solutions, Business Modeling, Growth Strategies, Innovation, Design, Value Propositions, User Experience, Sales Process, Prototyping, Customer experience improvement, Consumer Behaviour

  • Status: Preview

    University of Illinois Urbana-Champaign

    Skills you'll gain: Business Ethics, Decision Making, Culture, Cultural Diversity, Global Marketing, Branding, Intercultural Competence, Stakeholder Analysis, Brand Management, Consumer Behaviour

  • Status: Free Trial

    Skills you'll gain: Brand Management, Digital Media Strategy, Digital Marketing, Marketing Communications, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Marketing, Consumer Behaviour, Innovation, Automation

  • Status: Preview

    Skills you'll gain: Hospitality Management, Guest Relations, Hospitality, Hotels and Accommodations, Customer Service, Leadership, Leadership Development, Personalized Service, Customer experience improvement, Property Management Systems, Customer Complaint Resolution, Operational Excellence, Customer Insights, Sustainability Standards, Consumer Behaviour

  • Status: Free Trial

    University of London

    Skills you'll gain: Financial Statements, Business Planning, Organizational Structure, Financial Analysis, Business Strategy, International Finance, Target Market, Market Research, Global Marketing, Operating Cost, Consumer Behaviour, Cost Accounting, Management Accounting, Market Analysis

  • Status: Preview

    Skills you'll gain: Market Dynamics, Economics, Telecommunications, Consumer Behaviour, Market Trend, Network Analysis, Business Modeling, Business Strategy, Business Strategies, Corporate Strategy

  • Status: Preview

    Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Climate Change Mitigation, Sustainable Business, Environmental Issue, Waste Minimization, Sustainability Standards, Public Health, Consumer Behaviour, Packaging and Labeling, Supplier Management

  • Coursera Project Network

    Skills you'll gain: Persona Development, Customer Relationship Management (CRM) Software, Customer Insights, Customer Data Management, Target Audience, Target Market, Marketing Strategies, Consumer Behaviour, Market Analysis, Social Media, Product Knowledge, Research

  • Status: Preview

    S.P. Jain Institute of Management and Research

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Customer experience improvement, Growth Strategies, Strategic Communication, Market Share, New Business Development, Consumer Behaviour, User Experience, Product Lifecycle Management, Competitive Analysis

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Product Marketing, Marketing Strategy and Techniques, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking

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