Social Media Marketing

Social Media Marketing is a digital marketing strategy that utilizes various social media platforms to connect, engage, and communicate with a target audience. Coursera's Social Media Marketing catalogue teaches you how to effectively leverage these platforms to enhance brand visibility, increase website traffic, and drive customer engagement. You'll learn how to build a robust social media strategy, gain expertise in creating and promoting engaging content, understand how to measure and analyze social media metrics, and familiarize yourself with various social media tools and technologies. This knowledge will enable you to craft compelling social media campaigns that resonate with your audience, enhance your digital marketing skills, and stay ahead in the rapidly evolving digital landscape.
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Find the best Social Media Marketing course for your goals

  • Skills you'll gain: Facebook, Social Media, Social Media Management, Social Media Marketing, Customer Communications Management, Business Correspondence, Drive Engagement, Digital Marketing

  • Skills you'll gain: Canva (Software), Animations, Graphic and Visual Design, Graphic Design, Collaborative Software, Social Media, Social Media Marketing, Content Creation, Social Media Strategy, Multimedia, User Accounts

  • Status: Preview

    University of Illinois Urbana-Champaign

    Skills you'll gain: Digital Media Strategy, Social Media Marketing, Digital Marketing, Social Media, Marketing Communications, Digital Advertising, Marketing Channel, Customer Engagement, Media Strategy, Marketing, Advertising, User Feedback, Marketing Strategies, Target Audience, Consumer Behaviour, Communication, Mobile Banking

  • Skills you'll gain: Animations, Canva (Software), Social Media, Storytelling, Content Creation, Social Media Marketing, Graphic and Visual Design Software, Design, Graphic Design, Marketing

  • Skills you'll gain: Instagram, Social Media Content, Drive Engagement, Social Media, Social Media Marketing, Social Media Strategy, Content Development and Management, Brand Marketing, Customer Engagement, Target Audience, Influencing

  • Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Advertising Campaigns, Social Media, Social Media Marketing, Advertising, Social Media Strategy, Social Media Content, Online Advertising, Digital Advertising, Videography

  • Skills you'll gain: Advertising, Advertising Campaigns, Facebook, Marketing Automation, Paid media, Social Media Management, Marketing, Social Media, Social Media Marketing, Target Audience, Digital Marketing

  • Skills you'll gain: Video Production, Content Creation, Video Editing, Social Media Content, Social Media, Social Media Marketing, Scheduling, Social Media Strategy, Marketing Communications

  • Skills you'll gain: Canva (Software), Logo Design, Graphic Design, Branding, Content Creation, Target Audience, Presentations, Social Media Content, Brand Strategy, Creativity, Social Media, Social Media Marketing

  • Skills you'll gain: Social Media Marketing, Social Media Content, Social Media, Graphic Design, Graphic and Visual Design Software, Storytelling, Instagram, Content Creation

  • Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Video Editing, Social Media, Graphic and Visual Design Software, Graphic Design, Content Creation, Organizational Skills, Marketing, Marketing Communications

  • Skills you'll gain: Canva (Software), Advertising, Marketing Materials, Social Media Marketing, Marketing Design, Social Media Content, Facebook, Social Media, Graphic Design, Instagram, Branding, Graphic and Visual Design Software, Marketing

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Gain the knowledge and skills you need to advance.

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