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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    Universidad Austral

    Compra programática de medios: Publicidad online en tiempo real

    Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Media Strategy, Media Planning, Performance marketing, Digital Advertising, Campaign Management, Advertising, Advertising Campaigns, Business Metrics, Key Performance Indicators (KPIs)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    183 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Introduction to High-Performance and Parallel Computing

    Skills you'll gain: Bash (Scripting Language), Scalability, Distributed Computing, Computer Systems, Big Data, Operating Systems, File Systems, Linux, Scripting, Command-Line Interface, Performance Tuning, Programming Principles

    Build toward a degree

    3.8
    Rating, 3.8 out of 5 stars
    ·
    161 reviews

    Beginner · Course · 1 - 4 Weeks

  • R

    Rice University

    Python Data Analysis

    Skills you'll gain: Data Manipulation, File I/O, Data Structures, Scripting, Data Import/Export, Data Analysis, Python Programming, Data Storage

    4.7
    Rating, 4.7 out of 5 stars
    ·
    893 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Explore Core Data Concepts in Microsoft Azure

    Skills you'll gain: Microsoft Azure, Data Processing, Databases, Database Systems, Data Storage, Database Management, Relational Databases, Query Languages, NoSQL, Transaction Processing, Data Management, Cloud Computing, Data Analysis, Unstructured Data, Data Visualization Software

    4.7
    Rating, 4.7 out of 5 stars
    ·
    482 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SAS

    SAS Statistical Business Analyst

    Skills you'll gain: Logistic Regression, SAS (Software), Predictive Modeling, Model Evaluation, Statistical Hypothesis Testing, Statistical Analysis, Correlation Analysis, Statistical Modeling, Regression Analysis, Statistical Methods, Probability & Statistics, Classification And Regression Tree (CART), Big Data, Plot (Graphics), Data Analysis, Model Deployment, Statistical Inference, Data Preprocessing, Statistical Machine Learning, Feature Engineering

    4.6
    Rating, 4.6 out of 5 stars
    ·
    228 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • G

    Google Cloud

    Gemini for Google Cloud Learning Path

    Skills you'll gain: Google Gemini, Gemini, AI Security, Cloud Deployment, Customer Insights, Customer Analysis, Kubernetes, Generative AI, Customer Data Management, Big Data, Google Cloud Platform, Test Script Development, Software Development Life Cycle, Cloud Security, Development Testing, Virtual Networking, Application Deployment, DevOps, Application Development, Security Engineering

    4.3
    Rating, 4.3 out of 5 stars
    ·
    31 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Q

    Queen Mary University of London

    Analysis and Interpretation of Data

    Skills you'll gain: Analytics, Data Analysis, Statistical Analysis, Correlation Analysis, Quantitative Research, Regression Analysis, Marketing Analytics, Probability & Statistics, Statistical Methods, Data Cleansing, Digital Marketing, Exploratory Data Analysis, Market Research, Data Preprocessing, Return On Investment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    Tableau Data Analyst Certification Preparation

    Skills you'll gain: Dashboard, Data Storytelling, Tableau Software, Peer Review, Data Visualization Software, Presentations, Data Visualization, Interactive Data Visualization, Data Cleansing, Business Intelligence, Real Time Data, Data Manipulation, Data Presentation, Data Analysis Expressions (DAX), Data Quality, Data Transformation, Data Preprocessing, Data Validation, Data Integration, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    76 reviews

    Advanced · Specialization · 1 - 3 Months

  • W

    Wesleyan University

    Data Analysis Tools

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, Statistical Software, Correlation Analysis, SAS (Software), Data Analysis, Statistical Methods, Quantitative Research, Probability & Statistics, Analytical Skills, Regression Analysis, Data Management, Statistical Inference

    4.5
    Rating, 4.5 out of 5 stars
    ·
    416 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Animated Social Media Posts using Canva

    Skills you'll gain: Canva (Software), Graphic and Visual Design, Graphic Design, Graphics Software, Graphical Tools, Animations, Content Creation, Social Media, Collaborative Software, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    185 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • I

    IBM

    Unsupervised Machine Learning

    Skills you'll gain: Unsupervised Learning, Dimensionality Reduction, Scikit Learn (Machine Learning Library), Machine Learning Algorithms, Data Preprocessing, Feature Engineering, Machine Learning, Text Mining, Data Science, Big Data, Data Analysis, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    361 reviews

    Intermediate · Course · 1 - 3 Months

  • D

    Digital Marketing Institute

    Digital Channel Planning Strategy

    Skills you'll gain: Digital Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Automation, Marketing Strategy and Techniques, Social Media Strategy, Digital Advertising, Email Marketing, Content Marketing, Search Engine Optimization, Marketing Communications, E-Commerce, Customer Relationship Management (CRM) Software, Demand Generation, Marketing Analytics, Customer Service, Web Applications

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Compra programática de medios: Publicidad online en tiempo real: Universidad Austral
  • Introduction to High-Performance and Parallel Computing: University of Colorado Boulder
  • Python Data Analysis: Rice University
  • Explore Core Data Concepts in Microsoft Azure: Microsoft
  • SAS Statistical Business Analyst: SAS
  • Gemini for Google Cloud Learning Path: Google Cloud
  • Analysis and Interpretation of Data: Queen Mary University of London
  • Tableau Data Analyst Certification Preparation: SkillUp
  • Data Analysis Tools: Wesleyan University
  • Create Animated Social Media Posts using Canva: Coursera

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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