• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • A

    American Psychological Association

    Methods for Quantitative Research in Psychology

    Skills you'll gain: Quantitative Research, Scientific Methods, Research Design, Science and Research, Research Methodologies, Research, Research and Design, Data Collection, Social Sciences, Peer Review, Experimentation, Data Analysis, Psychology

    ★ 4.8 (188) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    Università di Napoli Federico II

    Comparative Research Designs and Methods

    Skills you'll gain: Research Methodologies, Qualitative Research, Research Design, Research, Social Sciences, Case Studies, Scientific Methods, Policy Analysis, Sociology, Statistical Analysis, Computational Logic, Regression Analysis, Political Sciences, Statistical Hypothesis Testing

    ★ 4.6 (11) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • U

    University of Michigan

    Stocks and Bonds

    Skills you'll gain: Market Data, Finance, General Finance, Financial Planning, Corporate Finance, Financial Analysis, Financial Market, Securities (Finance), Investments, Financial Data, Equities, Investment Management, Capital Markets, Cash Flows

    ★ 4.6 (423) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • J

    John Wiley & Sons

    Global Healthcare Outcomes: Theory & Research Models

    Skills you'll gain: Pain Management, Nursing Management, Value-Based Care, Patient-centered Care, Patient Safety, Care Coordination, Health Policy, Nursing, Health Care, Mental and Behavioral Health, Substance Abuse, Healthcare Industry Knowledge, Cultural Responsiveness, Continuous Quality Improvement (CQI), Cultural Sensitivity, Infection Control, Surveys, Data Collection, Data Analysis, Leadership

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Michigan

    Translating Research to Healthcare Policy

    Skills you'll gain: Health Policy, Health Equity, Policty Analysis, Research, and Development, Health Disparities, Policy Development, Health Care Procedure and Regulation, Advocacy, Health Care, Public Policies, Healthcare Industry Knowledge, Medical Science and Research, Health Systems, Public Health, Research

    ★ 4.4 (14) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of California, Irvine

    Introduction to Research for Essay Writing

    Skills you'll gain: Organizational Skills, Research, Writing, Report Writing, Research Methodologies, Critical Thinking, Writing and Editing, Planning, Grammar, Persuasive Communication, Style Guides, Reliability

    ★ 4.7 (1.2K) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • E

    EDUCBA

    Analyze Investment Banking & Financial Market Fundamentals

    Skills you'll gain: Financial Regulations, Investment Management, Financial Trading, Corporate Finance

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Michigan

    Data Science for Health Research

    Skills you'll gain: R (Software), Model Evaluation, Statistical Modeling, Statistics, Data Visualization, Data Analysis, Sampling (Statistics), Data Wrangling, Data Manipulation, Predictive Modeling, Correlation Analysis, Histogram, Biostatistics, Statistical Reporting, Statistical Analysis, Statistical Hypothesis Testing, Scripting, Statistical Software, Package and Software Management, Scripting Languages

    ★ 4.9 (13) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Create a Target Market Presentation using Canva

    Skills you'll gain: Presentations, Sales Presentation, Marketing Design, Sales Presentations, Target Market, Marketing Collateral, Productivity Software, Marketing

    ★ 4.5 (26) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Measure Research Impact: Eye-Tracking to ROI

    Skills you'll gain: Return On Investment, Heat Maps, Business Research, Market Research, Business Metrics, User Research, Data Storytelling, Research, Data Presentation, Cost Benefit Analysis, Performance Analysis, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Statistical Visualization, Financial Analysis, Cost Management

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • N

    National Taiwan University

    Operations Research (4): Capstone Project

    Skills you'll gain: Report Writing, Operations Research, Research Reports, Applied Mathematics, Mathematical Modeling, Algorithms, Operational Analysis, Model Optimization, Business Modeling, Process Optimization, Project Design, Data Visualization, Complex Problem Solving, Performance Metric, Business Analytics

    Advanced · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • E

    Emory University

    Marketing Channel Strategy & B2B2C Routes to Market

    Skills you'll gain: Marketing Channel, Strategic Marketing, Cross-Channel Marketing, Marketing Strategies, Business Marketing, Direct Selling, Marketing Planning, Go To Market Strategy, Target Market, Marketing Effectiveness, Customer Analysis, Value Propositions, Wholesaling, Market Opportunities, Market Dynamics, Case Studies, E-Commerce, Revenue Management, Compensation Management, Marketing

    ★ 4.5 (68) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
1…192021…397

In summary, here are 10 of our most popular market research courses

  • Methods for Quantitative Research in Psychology: American Psychological Association
  • Comparative Research Designs and Methods: Università di Napoli Federico II
  • Stocks and Bonds: University of Michigan
  • Global Healthcare Outcomes: Theory & Research Models: John Wiley & Sons
  • Translating Research to Healthcare Policy : University of Michigan
  • Introduction to Research for Essay Writing: University of California, Irvine
  • Analyze Investment Banking & Financial Market Fundamentals: EDUCBA
  • Data Science for Health Research: University of Michigan
  • Create a Target Market Presentation using Canva: Coursera
  • Measure Research Impact: Eye-Tracking to ROI: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok