Media Strategy

Media Strategy is a plan of action that helps businesses reach their target audience through the most effective media channels. Coursera's Media Strategy catalogue teaches you how to develop, implement, and manage media strategies that effectively communicate a brand's message. You'll learn about the different types of media channels, how to analyze and understand your target audience, and how to create compelling content that resonates with them. Additionally, you'll gain insights into media buying, planning, and analytics, as well as the role of digital media in today's marketing landscape. This knowledge will equip you to create impactful media strategies that drive brand awareness, customer engagement, and business growth.
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Results for "media strategy"

  • Status: Free Trial

    Skills you'll gain: Innovation, Digital Transformation, Business Transformation, Process Design, Data Storage, Fundraising and Crowdsourcing, Communication, Virtual Teams, Computational Thinking, Artificial Intelligence, Media Strategy, Information Privacy, Machine Learning

  • Status: Free Trial

    Skills you'll gain: Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Media Strategy, Content Marketing, Marketing Strategies, Campaign Management, Plan Execution, Content Creation, Marketing, Customer Engagement, Communication Strategies, Goal Setting

  • Status: Free Trial

    Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Professional Networking, Content Strategy, Promotional Strategies, Branding, Marketing Analytics, Brand Strategy, Brand Awareness, Budget Management, Marketing Design, Customer Engagement, Content Marketing, Target Audience, Digital Marketing, Marketing Strategies, Trend Analysis, Social Media Strategy, Customer Analysis

  • Status: Free Trial

    Universidad Austral

    Skills you'll gain: Digital Marketing, Customer Relationship Management, Social Media Marketing, Marketing Analytics, Marketing Strategies, Web Analytics, Digital Advertising, Marketing, Sales Process, Business Analytics, Search Engine Marketing, Media Strategy, Email Marketing, Search Engine Optimization, Content Performance Analysis, Analytics, Target Audience, Data-Driven Decision-Making

  • Skills you'll gain: Canva (Software), Style Guides, Logo Design, Marketing Design, Brand Strategy, Marketing Materials, Branding, Brand Marketing, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, Multimedia, Project Design

  • Coursera Project Network

    Skills you'll gain: Content Performance Analysis, Drive Engagement, Content Strategy, Web Analytics, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Media Strategy, Social Media Strategy, Social Media, Marketing Channel, Video Production, Digital Marketing

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Media and Communications, Digital Transformation, Journalism, Media Strategy, Media Relations, Digital Media Strategy, Revenue Management, Content Creation, Storytelling, Social Media Marketing, Social Media Campaigns, Advertising, Brand Management, Social Media, Digital Marketing, Public Relations, Intellectual Property, Video Production, Crisis Management, Communication Strategies

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Performance Metric, Smart Goals, Media Strategy, Content Marketing, Key Performance Indicators (KPIs), Marketing, Marketing Strategies, Active Listening, Target Audience, Drive Engagement, LinkedIn, Facebook, Social Network Analysis, Digital Media Strategy, B2B Sales

  • Skills you'll gain: Systems Integration, Dashboard, Cloud Applications, Software Installation, Content Performance Analysis, Social Media Management, Social Media, User Accounts, Content Marketing, Media Strategy, Digital Marketing

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: AI Personalization, Personalized Service, Augmented and Virtual Reality (AR/VR), Media Production, Media and Communications, Digital Media Strategy, Media Strategy, Revenue Management, Content Creation, Web Content, Brand Management, E-Commerce, Social Media Strategy, Social Media, Community Organizing, Innovation, Data-Driven Decision-Making, Video Production, User Centered Design, Game Theory

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Media Strategy, Contract Negotiation, Media and Communications, Live Streaming, Content Creation, Social Media, Branding, Compensation Management

  • Status: Preview

    University of Illinois Urbana-Champaign

    Skills you'll gain: Digital Media Strategy, Social Media Marketing, Digital Marketing, Social Media, Marketing Communications, Digital Advertising, Marketing Channel, Customer Engagement, Media Strategy, Marketing, Advertising, User Feedback, Marketing Strategies, Target Audience, Consumer Behaviour, Communication, Mobile Banking

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  • Real Madrid Graduate School Universidad Europea
  • University of Colorado Boulder
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  • IESE Business School
  • Tecnológico de Monterrey
  • University of California, Irvine
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  • Universidad Austral