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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • F

    Fundação Instituto de Administração

    Ciência de Dados para Finanças

    Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, FinTech, Ggplot2, Data Visualization Software, Plot (Graphics), Deep Learning, Data Modeling, R Programming, Market Data, Predictive Analytics, Analytics, Data Science, Data Analysis, Business Analytics, Data Processing, Data Manipulation, Machine Learning, Financial Market

    4.3
    Rating, 4.3 out of 5 stars
    ·
    90 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Michigan

    Human Capital: Strategic HR and Managing Talent

    Skills you'll gain: Human Capital, Human Resource Strategy, Change Management, Talent Management, Organizational Strategy, HR Tech, Crisis Management, Talent Acquisition, Workforce Development, Team Management, Leadership Development, People Analytics, Leadership, Cultural Diversity, Mentorship

    4.8
    Rating, 4.8 out of 5 stars
    ·
    42 reviews

    Intermediate · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Advances in Manufacturing Technology

    Skills you'll gain: Cloud Computing, Cloud Computing Architecture, Process Optimization, Cloud Deployment, Process Improvement, Manufacturing Operations, Manufacturing and Production, Internet Of Things, Innovation, Workforce Development, Robotics, Cybersecurity, Manufacturing Processes, Augmented and Virtual Reality (AR/VR), Blockchain, Cloud Security, Cyber Attacks, Industrial Engineering, Automation, Change Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    30 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Create a Customer Service Survey in Microsoft Forms

    Skills you'll gain: User Feedback, Employee Surveys, Customer Insights, Customer experience improvement, Microsoft 365, Market Research, User Research, Target Audience, Key Performance Indicators (KPIs), Data Analysis Software, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • B

    Board Infinity

    Job & Exam Aptitude Mastery: Reasoning | DI | Verbal | Quant

    Skills you'll gain: Problem Solving, Vocabulary, Logical Reasoning, Critical Thinking, Deductive Reasoning, Arithmetic, Data Literacy, Analytical Skills, Complex Problem Solving, Grammar, English Language, Data Analysis, Learning Strategies, Trend Analysis, Applied Mathematics, Data Presentation, Verbal Communication Skills, Analysis, Quantitative Research, Estimation

    3.2
    Rating, 3.2 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Get started with Mailchimp

    Skills you'll gain: Email Marketing, Campaign Management, Lead Generation, Marketing Automation, Marketing Materials, Registration, Dashboard

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • T

    The Hong Kong University of Science and Technology

    Understanding China, 1700-2000: A Data Analytic Approach, Part 1

    Skills you'll gain: Social Sciences, Economics, Policy, and Social Studies, Socioeconomics, World History, Sociology, Trend Analysis, Data Analysis, Big Data, Research, Higher Education, Political Sciences, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    127 reviews

    Mixed · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Surveillance Systems: Analysis, Dissemination, and Special Systems

    Skills you'll gain: Epidemiology, Trend Analysis, Chronic Diseases, Public Health, Public Health and Disease Prevention, Health Policy, Data Analysis, Biostatistics, System Monitoring, Health Informatics, Technical Communication, Media and Communications, Infectious Diseases, Law, Regulation, and Compliance, Data Ethics, Data Collection, Risk Analysis, Information Privacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    388 reviews

    Beginner · Course · 1 - 4 Weeks

  • 2

    28DIGITAL

    Innovation & Entrepreneurship - From Basics to Open Innovation

    Skills you'll gain: Entrepreneurship, Market Opportunities, Market Analysis, Innovation, Design Thinking, Go To Market Strategy, Product Strategy, Customer Engagement, Product Development, Strategic Thinking, Business Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    328 reviews

    Intermediate · Course · 1 - 3 Months

  • E

    Emory University

    Capstone: Making the Case for AI

    Skills you'll gain: Generative AI, Customer experience improvement, AI Personalization, Marketing Effectiveness, Marketing Strategies, AI Enablement, Marketing Analytics, Customer Insights, Content Creation, Customer Engagement, Artificial Intelligence

    4.3
    Rating, 4.3 out of 5 stars
    ·
    8 reviews

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Developing Data Models with LookML

    Skills you'll gain: Looker (Software), Data Modeling, Dashboard, Database Design, Data Warehousing, SQL, Data Analysis, Data Persistence, Version Control

    4.7
    Rating, 4.7 out of 5 stars
    ·
    72 reviews

    Intermediate · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Salesforce Admin Certification Preparation

    Skills you'll gain: Salesforce Development, Application Deployment, Customer Relationship Management (CRM) Software, Data Management, Workflow Management, Account Management, Training and Development, Business Process Automation, Customer Service, Security Controls

    3.8
    Rating, 3.8 out of 5 stars
    ·
    67 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Ciência de Dados para Finanças: Fundação Instituto de Administração
  • Human Capital: Strategic HR and Managing Talent: University of Michigan
  • Advances in Manufacturing Technology: Board Infinity
  • Create a Customer Service Survey in Microsoft Forms: Coursera
  • Job & Exam Aptitude Mastery: Reasoning | DI | Verbal | Quant: Board Infinity
  • Get started with Mailchimp: Coursera
  • Understanding China, 1700-2000: A Data Analytic Approach, Part 1: The Hong Kong University of Science and Technology
  • Surveillance Systems: Analysis, Dissemination, and Special Systems: Johns Hopkins University
  • Innovation & Entrepreneurship - From Basics to Open Innovation: 28DIGITAL
  • Capstone: Making the Case for AI: Emory University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Professional Certificates

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