• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • K

    Kennesaw State University

    Advanced Leadership Skills for the 21st Century

    Skills you'll gain: Leadership Development, Crisis Management, Strategic Leadership, Organizational Change, Leadership, Organizational Leadership, Leadership and Management, Team Leadership, Business Leadership, Change Management, Diversity and Inclusion, Diversity Equity and Inclusion Initiatives, Visionary, Team Management, Team Building, Dealing With Ambiguity, Organizational Strategy, Coaching, Professional Development, Employee Performance Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    81 reviews

    Intermediate · Specialization · 3 - 6 Months

  • K

    Kennesaw State University

    Cybersecurity and Mobility

    Skills you'll gain: Cyber Security Strategy, Cybersecurity, Mobile Security, Cyber Threat Intelligence, Security Management, Network Security, Cyber Security Policies, Internet Of Things, Data Security, Wireless Networks, Emerging Technologies, Business Logic

    4.5
    Rating, 4.5 out of 5 stars
    ·
    639 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    5 Ways to Build a Better LinkedIn Profile

    Skills you'll gain: LinkedIn, Photo Editing, Professional Networking, Social Media Content, Social Media, Professional Development, Branding, Search Engine Optimization, Business Communication

    4.4
    Rating, 4.4 out of 5 stars
    ·
    308 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    Universitat Autònoma de Barcelona

    Sustainable high-end tourism

    Skills you'll gain: Service Design, Hospitality, Hospitality Management, Customer Insights, Customer experience improvement, Sustainable Business, Sustainable Development, Consumer Behaviour, Marketing Strategy and Techniques, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    45 reviews

    Intermediate · Course · 1 - 3 Months

  • N

    New York Institute of Finance

    Supply Chain Finance Market and Fintech Ecosystem

    Skills you'll gain: Financial Market, Market Opportunities, Market Trend, Market Dynamics, Market Analysis, Risk Modeling, Supply Chain, FinTech, Financial Services, Finance, Investments, Stakeholder Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    75 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Major and Principal Gifts

    Skills you'll gain: Proposal Writing, Fundraising, Prospecting and Qualification, Business Writing, Stakeholder Management, Negotiation, Compliance Reporting, Relationship Building, Communication Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Forecasting Financial Statements & Valuation for Accountants

    Skills you'll gain: Business Valuation, Financial Statement Analysis, Financial Forecasting, Financial Statements, Financial Acumen, Financial Reporting, Forecasting, Financial Analysis, Financial Modeling, Analysis, Generally Accepted Accounting Principles (GAAP), Finance

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    40 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Sustainability for Business

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Stakeholder Engagement, Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Performance Measurement, Strategic Partnership, Sustainable Development, Corporate Strategy, Sustainability Standards, Supply Management, Procurement, Business Strategies, Business Operations, Strategic Communication, Business Leadership, Organizational Strategy, Supply Chain Management, Systems Thinking, Communication

    4.4
    Rating, 4.4 out of 5 stars
    ·
    31 reviews

    Beginner · Specialization · 1 - 3 Months

  • R

    Rutgers the State University of New Jersey

    Advanced Global Procurement and Sourcing

    Skills you'll gain: Supplier Quality Management, Procurement, Strategic Sourcing, Enterprise Resource Planning, Purchasing, Environmental Social And Corporate Governance (ESG), Strategic Partnership, Business Risk Management, Key Performance Indicators (KPIs), Supplier Relationship Management, Supply Chain, Risk Management, Derivatives, Organizational Structure, Consolidation, Target Audience, Talent Management, Quality Management, Robotic Process Automation, Supply Chain Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    105 reviews

    Intermediate · Specialization · 3 - 6 Months

  • I

    IE Business School

    Scale Up Your Startup

    Skills you'll gain: Growth Strategies, Entrepreneurship, Diversity and Inclusion, Team Building, Performance Measurement, Culture Transformation, Governance, Business Risk Management, Key Performance Indicators (KPIs), Corporate Strategy, Employee Onboarding, Business Development, Go To Market Strategy, Risk Management, Sales Management, Product Management, Case Studies, Sales Strategy, Product Development, Leadership

    4.4
    Rating, 4.4 out of 5 stars
    ·
    30 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Improve your productivity and performance with Canva

    Skills you'll gain: Canva (Software), Marketing Collateral, Design, Marketing Materials, Creative Design, Graphic Design, Dashboard, Digital Design, Productivity, Color Theory, Digital Content, Organizational Skills, Design Elements And Principles, Planning, Editing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    36 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University at Buffalo

    Data Analysis and Visualization

    Skills you'll gain: Data Storytelling, Statistical Process Controls, Data Presentation, Data Visualization Software, Data-Driven Decision-Making, Business Analytics, Tableau Software, Data Analysis, Minitab, Data Cleansing, Statistical Analysis, Data Quality, Process Analysis, Business Process, Key Performance Indicators (KPIs), Matlab

    4.7
    Rating, 4.7 out of 5 stars
    ·
    171 reviews

    Beginner · Course · 1 - 4 Weeks

1…206207208…427

In summary, here are 10 of our most popular marketing strategy courses

  • Advanced Leadership Skills for the 21st Century: Kennesaw State University
  • Cybersecurity and Mobility: Kennesaw State University
  • 5 Ways to Build a Better LinkedIn Profile: Coursera
  • Sustainable high-end tourism: Universitat Autònoma de Barcelona
  • Supply Chain Finance Market and Fintech Ecosystem: New York Institute of Finance
  • Major and Principal Gifts: University of California, Davis
  • Forecasting Financial Statements & Valuation for Accountants: University of Illinois Urbana-Champaign
  • Sustainability for Business: University of Colorado Boulder
  • Advanced Global Procurement and Sourcing: Rutgers the State University of New Jersey
  • Scale Up Your Startup: IE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok