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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • D

    Duke University

    Python Programming Fundamentals

    Skills you'll gain: Debugging, Algorithms, Problem Solving, Data Processing, Python Programming, Software Development, Data Analysis

    4
    Rating, 4 out of 5 stars
    ·
    67 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Introduction to Tech Sales

    Skills you'll gain: Technical Sales, Sales Presentation, Solution Selling, B2B Sales, Consultative Approaches, Customer Relationship Building, Sales Process, Return On Investment, Stakeholder Engagement, Value Propositions, Customer Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    85 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica del Perú

    Gestión de Emprendimientos Gastronómicos

    Skills you'll gain: Hospitality and Food Services, Food and Beverage, Restaurant Management, Resource Management, Market Analysis, Market Opportunities, Business Modeling, Entrepreneurship, Innovation, Cost Management, Operational Efficiency

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Customer Centricity with Professor Jagdish Sheth

    Skills you'll gain: Customer Retention, Trustworthiness, Social Impact, Expectation Management, Corporate Sustainability, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer experience strategy (CX), Sustainable Development, Human Resource Strategy, Customer Relationship Building, Consultative Approaches, Diversity Marketing, Customer Analysis, Value Propositions, Business Ethics, Business Strategy, Business, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    93 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Advanced Topics in Artificial Intelligence

    Skills you'll gain: Responsible AI, Automation, Artificial Intelligence, Cloud Infrastructure, Infrastructure As A Service (IaaS)

    Build toward a degree

    4.2
    Rating, 4.2 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    Tel Aviv University

    Economic Growth and Distributive Justice Part II - Maximize Social Wellbeing

    Skills you'll gain: Economics, Economics, Policy, and Social Studies, Tax, Economic Development, Social Justice, Socioeconomics, Public Policies, Sustainable Development, Tax Management, Policy Analysis, Income Tax, Market Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    135 reviews

    Mixed · Course · 1 - 3 Months

  • A

    Arizona State University

    Business English: Final Project

    Skills you'll gain: English Language, Marketing Materials, Business Planning, Management Reporting, Business Writing, Marketing Planning, Business Correspondence, Project Documentation, Financial Analysis, Budgeting, Business Communication, Presentations, Business Reporting

    4.4
    Rating, 4.4 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 3 Months

  • K

    Knowledge Accelerators

    Excel Basics for Beginners: Workbooks, Formatting, Charts and Core Skills

    Skills you'll gain: Data Presentation, Pivot Tables And Charts, Data Entry, Data Processing, Data Science, Organizational Skills, Business Analytics, Data Management, Business Intelligence, Microsoft 365, Productivity Software, Record Keeping, Customer Data Management, Productivity, Financial Analysis, Marketing Planning, Project Management, Event Planning

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Computer Vision in Microsoft Azure

    Skills you'll gain: Image Analysis, Computer Vision, Artificial Intelligence, Microsoft Azure, Data Capture, Model Deployment, Text Mining, Application Programming Interface (API), Classification Algorithms, Document Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    130 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Build an Automated Landing page using AI from Wix ADI

    Skills you'll gain: Email Automation, Lead Generation, Marketing Automation, Social Media, Social Media Marketing, Copywriting, Web Analytics, Automation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    54 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • L

    LearnQuest

    Foundations of IoT Systems and Industrial Automation

    Skills you'll gain: Internet Of Things, Automation, Data Management, Control Systems, Hardware Architecture, Manufacturing Processes, Manufacturing and Production, Network Protocols, Systems Integration, Information Systems Security, Communication Systems, Systems Design, Analytics, Real Time Data

    4.5
    Rating, 4.5 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    Emory University

    AI's Existing Impact

    Skills you'll gain: AI Personalization, Personalized Service, Customer experience improvement, Marketing Psychology, ChatGPT, Business-To-Consumer, Customer Engagement, Consumer Behaviour, Customer Service, Artificial Intelligence, Automation, Marketing, Responsible AI, Marketing Analytics, Algorithms, Content Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Python Programming Fundamentals: Duke University
  • Introduction to Tech Sales: Coursera
  • Gestión de Emprendimientos Gastronómicos: Pontificia Universidad Católica del Perú
  • Customer Centricity with Professor Jagdish Sheth: Kennesaw State University
  • Advanced Topics in Artificial Intelligence: University of Illinois Urbana-Champaign
  • Economic Growth and Distributive Justice Part II - Maximize Social Wellbeing: Tel Aviv University
  • Business English: Final Project: Arizona State University
  • Excel Basics for Beginners: Workbooks, Formatting, Charts and Core Skills: Knowledge Accelerators
  • Computer Vision in Microsoft Azure: Microsoft
  • Build an Automated Landing page using AI from Wix ADI: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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