• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • M

    Meta

    Coding Interview Preparation

    Skills you'll gain: Data Structures, Algorithms, Software Visualization, Pseudocode, Programming Principles, Computational Thinking, Theoretical Computer Science, Computer Science, Technical Communication, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    787 reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Resilience for Everyone

    Skills you'll gain: Empathy, Positivity, Growth Mindedness, Optimism, Stress Management, Resilience, Compassion, Goal Setting, Overcoming Obstacles, Personal Development, Emotional Intelligence, Empowerment, Social Skills, Time Management, Persistence, Courage, Adaptability, Self-Awareness, Independent Thinking, Organizational Skills

    4.5
    Rating, 4.5 out of 5 stars
    ·
    167 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Digital Content Planning and Management

    Skills you'll gain: Content Management, Digital Content, Target Audience, Content Strategy, Web Content, Digital Media Strategy, Marketing Planning, Content Performance Analysis, Content Creation, Content Marketing, Governance, Auditing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

  • V

    Voxy

    English Language Skills A2-B1 CEFR: Low-Intermediate

    Skills you'll gain: Stress Management, Goal Setting, Nutrition and Diet, Professional Development, Personal Development, Organizational Skills, English Language, Planning, Technical Communication, Product Knowledge, Productivity, Language Learning, Social Skills, Interpersonal Communications, Media and Communications, Customer Service, Verbal Communication Skills, Language Competency, Retail Sales, Health And Wellness Coaching

    4.6
    Rating, 4.6 out of 5 stars
    ·
    573 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Geneva

    Le Bien, le Juste, l'Utile. Introduction aux éthiques philosophiques

    Skills you'll gain: Ethical Standards And Conduct, Liberal Arts, Case Studies, Social Justice, Environmental Issue, Research, Social Impact, Economics, Policy, and Social Studies, Policy Analysis, Political Sciences, Personal Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    628 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Case Western Reserve University

    Beyond Silicon Valley: Growing Entrepreneurship in Transitioning Economies

    Skills you'll gain: Philanthropy, Entrepreneurship, Global Marketing, Entrepreneurial Finance, Innovation, New Business Development, Community Development, Economic Development, Commercialization, Mentorship, Governance, Case Studies, Public Policies, Program Evaluation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    128 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Number Sense for Primary Education with PhET Simulations

    Skills you'll gain: Teaching, Pedagogy, Lesson Planning, Mathematics Education, Multilingualism, Education Software and Technology, Simulations, Mathematical Modeling, Cultural Responsiveness

    Beginner · Course · 1 - 3 Months

  • U

    University of Michigan

    Healthcare Management and Finance

    Skills you'll gain: Health Care Administration, Community Health, Financial Statements, Mergers & Acquisitions, Financial Accounting, Public Health, Financial Statement Analysis, Human Resources Management and Planning, Strategic Decision-Making, Financial Analysis, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Return On Investment, Balance Sheet, Business Valuation, Accounting, Strategic Planning, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    130 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    Universidade de São Paulo

    Consolidando empresas: Estrutura jurídica e financeira

    Skills you'll gain: Intellectual Property, Labor Law, Business Modeling, Tax Planning, Regulation and Legal Compliance, Business Valuation, Labor Compliance, Law, Regulation, and Compliance, Entrepreneurial Finance, Mergers & Acquisitions, Entrepreneurship, Corporate Tax, Business Management, Financial Modeling, Compliance Management, Financial Analysis, New Business Development, Investments, Growth Strategies, Tax Laws

    4.6
    Rating, 4.6 out of 5 stars
    ·
    488 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to fulfill orders on Facebook

    Skills you'll gain: Facebook, Order Management, Order Fulfillment, Marketing, Product Marketing, Sales, Payment Systems, Shipping and Receiving, E-Commerce, Social Media Marketing, Social Media

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    Universitat Autònoma de Barcelona

    Big Data: el impacto de los datos masivos en la sociedad actual

    Skills you'll gain: Data Processing, Big Data, Data Infrastructure, Data Storage Technologies, Apache Hadoop, Data Analysis, Economics, Policy, and Social Studies, Data Governance, Social Studies, Business Transformation, Social Sciences, Social Impact

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.2K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    How to Set Up Shop on Facebook Shops using Canva

    Skills you'll gain: Facebook, Customer experience improvement, Product Assortment, Social Media, Social Media Management, Customer Engagement, Social Media Marketing, Photo Editing, E-Commerce, Company, Product, and Service Knowledge, Customer Service, Marketing, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

1…219220221…501

In summary, here are 10 of our most popular social media marketing courses

  • Coding Interview Preparation: Meta
  • Resilience for Everyone: Arizona State University
  • Digital Content Planning and Management: University of Illinois Urbana-Champaign
  • English Language Skills A2-B1 CEFR: Low-Intermediate: Voxy
  • Le Bien, le Juste, l'Utile. Introduction aux éthiques philosophiques: University of Geneva
  • Beyond Silicon Valley: Growing Entrepreneurship in Transitioning Economies: Case Western Reserve University
  • Number Sense for Primary Education with PhET Simulations: University of Colorado Boulder
  • Healthcare Management and Finance: University of Michigan
  • Consolidando empresas: Estrutura jurídica e financeira: Universidade de São Paulo
  • How to fulfill orders on Facebook: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok