• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • U

    University of Colorado Boulder

    Crisis Management and Crisis Communication

    Skills you'll gain: Crisis Management, Consulting, Management Consulting, Strategic Communication, Corporate Communications, Leadership, Risk Management, Business Leadership, Public Affairs, Business Risk Management, Contingency Planning, Business Continuity Planning, Risk Analysis, Mitigation, Case Studies, Stakeholder Communications, Internal Communications, Communication, Emergency Response, Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    31 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    مبادئ التسويق على وسائل التواصل الاجتماعي

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Instagram, Facebook, Brand Awareness, Marketing, Content Marketing, Marketing Strategy and Techniques, Marketing Analytics, Web Analytics, Drive Engagement, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Gemini in Google Slides

    Skills you'll gain: Gemini, Presentations, AI Product Strategy, Google Workspace, Generative AI, Prompt Engineering

    4.6
    Rating, 4.6 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Saïd Business School, University of Oxford

    AI Fundamentals in Financial Services

    Skills you'll gain: Financial Services, Artificial Intelligence, Responsible AI, FinTech, Banking Services, Financial Regulation, Banking, Fraud detection, Machine Learning, Applied Machine Learning, Unsupervised Learning, Data Ethics, Natural Language Processing, AI Personalization, Deep Learning, Credit Risk, Reinforcement Learning, Big Data, Algorithms, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    Design a Strong and Cohesive Product Brand

    Skills you'll gain: Packaging and Labeling, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Logo Design, Storytelling, Branding, Product Design, Design Strategies, Social Media, Design, Marketing Design, Design Thinking, Brand Awareness, Adobe Illustrator, Social Media Marketing, Storyboarding, Visual Design

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • J

    Johns Hopkins University

    Leading Technical Organizations

    Skills you'll gain: Crisis Management, Strategic Leadership, Strategic Planning, Workplace inclusivity, Leadership, Business Ethics, Business Planning, Critical Thinking, Critical Thinking and Problem Solving, Professional Development, Team Leadership, Organizational Change, Business Strategy, Diversity and Inclusion, Planning, Strategic Decision-Making, Organizational Leadership, Collaboration, Leadership Development, Change Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    41 reviews

    Intermediate · Specialization · 3 - 6 Months

  • D

    Duke University

    Explainable AI (XAI)

    Skills you'll gain: Responsible AI, Large Language Modeling, Data Ethics, Decision Tree Learning, AI Security, Regression Analysis, Generative AI, Artificial Intelligence, Predictive Modeling, AI Product Strategy, Statistical Modeling, Python Programming, Machine Learning, Model Evaluation, Applied Machine Learning, Logistic Regression, Machine Learning Methods, Deep Learning, Visualization (Computer Graphics), Data Literacy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    81 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Video Content Creation in Canva

    Skills you'll gain: Video Editing, Canva (Software), Video Production, Marketing Materials, Content Creation, Digital Content, Animations, Multimedia, Storytelling, Typography, Branding, Data Import/Export, Drive Engagement

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create an Organizational Company Chart with Canva

    Skills you'll gain: Marketing Design, Organizational Structure, Diagram Design, Marketing Collateral, Graphic Design, Presentations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • A

    Alex Genadinik

    B2B Sales Skills From Cold Lead Generation To Closing Sales

    Skills you'll gain: Overcoming Objections, Lead Generation, B2B Sales, Sales Presentation, Closing (Sales), Negotiation, Inside Sales, Phone Sales, Cold Calling, Sales Process, Sales, Selling Techniques, Account Strategy, Sales Strategy, Outside Sales, Customer Acquisition Management, Marketing Strategies, Email Marketing, Rapport Building, Communication Strategies

    Mixed · Course · 3 - 6 Months

  • C

    Coursera

    Create User Stories in Miro

    Skills you'll gain: User Story, Backlogs, Product Roadmaps, Sprint Planning, User Research, Product Planning, Agile Methodology, Prioritization, Product Development, Product Strategy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Simplilearn

    Lean Management Course

    Skills you'll gain: Lean Manufacturing, Lean Methodologies, Lean Six Sigma, Kaizen Methodology, Operational Efficiency, Performance Measurement, Manufacturing Operations, Quality Improvement, Operational Excellence, Business Process, Quality Management, Process Improvement, Performance Metric, Waste Minimization, Kanban Principles, Quality Control, Six Sigma Methodology, Continuous Improvement Process, Quality Assurance and Control, Business Metrics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

1…225226227…429

In summary, here are 10 of our most popular marketing strategy courses

  • Crisis Management and Crisis Communication: University of Colorado Boulder
  • مبادئ التسويق على وسائل التواصل الاجتماعي: Coursera
  • Gemini in Google Slides: Google Cloud
  • AI Fundamentals in Financial Services: Saïd Business School, University of Oxford
  • Design a Strong and Cohesive Product Brand: Skillshare
  • Leading Technical Organizations: Johns Hopkins University
  • Explainable AI (XAI): Duke University
  • Video Content Creation in Canva: Coursera
  • Create an Organizational Company Chart with Canva: Coursera
  • B2B Sales Skills From Cold Lead Generation To Closing Sales: Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok