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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Crea Videos para Redes Sociales con PicsArt

    Skills you'll gain: Marketing Budgets, Social Media Content, Social Media Campaigns, Collaborative Software, Social Media Marketing, Content Creation, Video Editing, Marketing Materials, Marketing, Graphic Design, Photo Editing

    3.9
    Rating, 3.9 out of 5 stars
    ·
    17 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • A

    Automatic Data Processing, Inc. (ADP)

    Exploring the Field of U.S. Payroll

    Skills you'll gain: Payroll, Payroll Administration, Payroll Systems, Payroll Tax, Payroll Processing, Payroll Reporting, Non-Profit Accounting, Specialized Accounting, Record Keeping, Accounting, Tax Compliance, Tax Laws, Law, Regulation, and Compliance, Organizational Structure, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    91 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Illinois Tech

    Innovation and International Strategy

    Skills you'll gain: Product Lifecycle Management, Innovation, Global Marketing, Business Strategy, New Product Development, Market Analysis, Market Opportunities, Competitive Analysis, Technology Strategies, Strategic Thinking, Risk Analysis

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    48 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Power BI for Beginners: Interactive Dashboard Fundamentals

    Skills you'll gain: Key Performance Indicators (KPIs), Power BI, Dashboard, Data Visualization, Interactive Data Visualization, Data Storytelling, Data Presentation, Business Metrics, Performance Analysis, Data Visualization Software, Data Import/Export, Business Intelligence, Regional Sales, Sales Presentation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Tidyverse Skills for Data Science in R

    Skills you'll gain: Tidyverse (R Package), Ggplot2, Data Wrangling, Statistical Modeling, Exploratory Data Analysis, Plot (Graphics), R Programming, Data Import/Export, Predictive Modeling, Data Visualization, Data Visualization Software, Statistical Hypothesis Testing, Data Analysis, Data Manipulation, Data Modeling, Regression Analysis, Web Scraping, Data Science, R (Software), Data Analysis Software

    4.5
    Rating, 4.5 out of 5 stars
    ·
    110 reviews

    Beginner · Specialization · 3 - 6 Months

  • B

    Board Infinity

    Excel Essentials and Beyond

    Skills you'll gain: Pivot Tables And Charts, Dashboard, Data Presentation, Data Visualization, Spreadsheet Software, Data Storytelling, Data Visualization Software, Excel Formulas, Data Analysis, Data-Driven Decision-Making, Data Cleansing, Data Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    GenAI for Data Analysts

    Skills you'll gain: Generative AI, Data Analysis, Advanced Analytics, Analytics, AI Product Strategy, Data Transformation, Predictive Analytics, Data Preprocessing, Machine Learning Algorithms, Responsible AI

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Fundamentos da Gestão do Sucesso do Cliente

    Skills you'll gain: Customer Success Management, Relationship Building, Customer experience strategy (CX), Customer Retention, Agile Methodology, Customer Engagement, Customer Data Management, Customer Relationship Management, Consultative Approaches, Customer Insights, Market Analysis, Software As A Service, Business Modeling, Organizational Structure, Business Relationship Management, Target Audience, Value Propositions, Solution Delivery, Business Analysis, Web Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    62 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Create a Digital Mood Board with Canva

    Skills you'll gain: Canva (Software), Storytelling, Color Theory, Data Sharing, Organizational Skills, Graphic and Visual Design, Graphic Design, Design, Creative Design, Dashboard, User Accounts, Design Elements And Principles, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Introduction to Tech Sales

    Skills you'll gain: Technical Sales, Sales Presentation, Solution Selling, B2B Sales, Consultative Approaches, Customer Relationship Building, Sales Process, Return On Investment, Stakeholder Engagement, Value Propositions, Customer Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    85 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    Simplilearn

    Search Engine Optimization

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Keyword Research, Digital Marketing, Information Architecture, Content Strategy, Content Creation, User Experience

    4
    Rating, 4 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Executivo de Vendas, Vendas Consultivas e Prospecção

    Skills you'll gain: Sales Strategy, Consultative Selling, Sales Process, Selling Techniques, Sales, Sales Prospecting, Customer Relationship Management, Customer Acquisition Management, Value Propositions, Overcoming Objections, Needs Assessment

    4.9
    Rating, 4.9 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Crea Videos para Redes Sociales con PicsArt: Coursera
  • Exploring the Field of U.S. Payroll: Automatic Data Processing, Inc. (ADP)
  • Innovation and International Strategy: Illinois Tech
  • Power BI for Beginners: Interactive Dashboard Fundamentals: Coursera
  • Tidyverse Skills for Data Science in R: Johns Hopkins University
  • Excel Essentials and Beyond: Board Infinity
  • GenAI for Data Analysts: Coursera
  • Fundamentos da Gestão do Sucesso do Cliente: Fundação Instituto de Administração
  • Create a Digital Mood Board with Canva: Coursera
  • Introduction to Tech Sales: Coursera

Skills you can learn in Marketing

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Social Media Marketing (9)
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