• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • P

    Pontificia Universidad Católica de Chile

    Equilibrio, ¿por qué se caen las cosas?

    Skills you'll gain: Structural Analysis, Mechanics, Engineering Analysis, Mathematical Modeling, Geometry, Engineering Calculations, Applied Mathematics, Trigonometry, General Mathematics, Physics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Global Marketing: Cultural Frameworks

    Skills you'll gain: Culture, Cultural Diversity, Cultural Sensitivity, Intercultural Competence, Global Marketing, Organizational Structure, Diversity Awareness, Consumer Behaviour, Brand Management, Human Resource Management, Coordination

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • E

    Emory University

    Marketing Channel Governance

    Skills you'll gain: Marketing Channel, Marketing Strategies, E-Commerce, B2B Sales, Business Relationship Management, Market Dynamics, Brand Management, Strategic Partnership, Customer experience strategy (CX), Case Studies

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Targeted Ad With Facebook Audience Insights

    Skills you'll gain: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    59 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • U

    University of Pennsylvania

    Refugee & Asylum Advocacy: Legal Frameworks for Protection

    Skills you'll gain: Advocacy, Immigration Law, Community and Social Work, Human Services, Social Justice, World History, Legal Research, Legal Proceedings, International Relations, Mental Health Diseases and Disorders, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Mixed · Course · 1 - 4 Weeks

  • S

    Starweaver

    Foundations of Credit Analysis and Fixed Income Securities

    Skills you'll gain: Financial Statement Analysis, Credit Risk, Financial Analysis, Portfolio Risk, Market Data, Risk Analysis, Securities (Finance), Financial Data, Portfolio Management, Analysis, Risk Management, Derivatives, Business Valuation, Balance Sheet, Financial Market, Income Statement, Investments, Market Analysis, Analytics, Decision Making

    Intermediate · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    A Public Health Approach to Hearing Loss and Aging

    Skills you'll gain: Gerontology, Health Policy, Public Health, Health Disparities, Epidemiology, Medicare, Social Determinants Of Health, Health Care, Long Term Care, Health Systems, Patient Education And Counseling, Communication Disorders, Patient-centered Care, Disabilities

    4.7
    Rating, 4.7 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    An Introduction to Fixed Income Securities

    Skills you'll gain: Risk Analysis, Securities (Finance), Financial Analysis, Credit Risk, Financial Market, Investments, Risk Management, Market Dynamics, Portfolio Management, Finance, Wealth Management, Investment Banking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    CVS Health

    Preparing for Your Retail Customer Service Role

    Skills you'll gain: Call Center Experience, Customer Complaint Resolution, De-escalation Techniques, Conflict Management, Customer Service, Customer Relationship Building, Interviewing Skills, Problem Solving, Professionalism, Keyword Research, Verbal Communication Skills, Communication, LinkedIn

    4.4
    Rating, 4.4 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Measuring Total Data Quality

    Skills you'll gain: Data Quality, Quantitative Research, Data Validation, Data Collection, Data Processing, Data Analysis, Data Integrity, Model Evaluation, Data Access, Statistical Analysis, Sampling (Statistics)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    International Finance and Accounting

    Skills you'll gain: Payment Systems, Generally Accepted Accounting Principles (GAAP), Accounting Systems, Financial Reporting, Derivatives, Price Negotiation

    Beginner · Course · 1 - 3 Months

  • E

    Erasmus University Rotterdam

    When Disaster Meets Conflict

    Skills you'll gain: Policy Development, Conflict Management, Ethical Standards And Conduct, Crisis Intervention, Policy Analysis, Emergency Response, Mitigation, International Relations, Case Studies, Risk Analysis, Community Development, Risk Management, Research, Climate Change Adaptation, Socioeconomics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Intermediate · Course · 1 - 3 Months

1…229230231…378

In summary, here are 10 of our most popular market research courses

  • Equilibrio, ¿por qué se caen las cosas?: Pontificia Universidad Católica de Chile
  • Global Marketing: Cultural Frameworks: University of Illinois Urbana-Champaign
  • Marketing Channel Governance: Emory University
  • Create a Targeted Ad With Facebook Audience Insights: Coursera
  • Refugee & Asylum Advocacy: Legal Frameworks for Protection: University of Pennsylvania
  • Foundations of Credit Analysis and Fixed Income Securities: Starweaver
  • A Public Health Approach to Hearing Loss and Aging: Johns Hopkins University
  • An Introduction to Fixed Income Securities : Coursera
  • Preparing for Your Retail Customer Service Role: CVS Health
  • Measuring Total Data Quality: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok