• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Y

    Yonsei University

    International Entertainment and Sports Marketing

    Skills you'll gain: Global Marketing, Growth Strategies, Digital Marketing, Marketing, Content Marketing, Marketing Strategies, Brand Marketing, Innovation, Business Strategies, Influencing, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    497 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Copenhagen

    Scandinavian Film and Television

    Skills you'll gain: Electronic Media, Social Sciences, Media and Communications, Cinematography, Cultural Diversity, Video Production, World History, Liberal Arts, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    603 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Minnesota

    Preventing Chronic Pain: A Human Systems Approach

    Skills you'll gain: Pain Management, Preventative Care, Chronic Diseases, Health Care, Stress Management, Behavioral Health, Personal Development, Patient-centered Care, Exercise Therapy, Resilience, Mindfulness, Systems Thinking, Neurology, Nutrition and Diet

    4.7
    Rating, 4.7 out of 5 stars
    ·
    439 reviews

    Beginner · Course · 1 - 3 Months

  • S

    SkillUp

    Introduction to Scrum Master Profession

    Skills you'll gain: Agile Project Management, Sprint Planning, Agile Methodology, Meeting Facilitation, Project Management, Sprint Retrospectives, Team Leadership, User Story, Stakeholder Management, Job Analysis, Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    439 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Harnessing AI for Business Impact

    Skills you'll gain: Large Language Modeling, AI Enablement, ChatGPT, LLM Application, Responsible AI, Generative AI, Organizational Strategy, OpenAI API, Strategic Leadership, Market Research, Trend Analysis, OpenAI, Business Strategy, Real Time Data, Governance, Data-Driven Decision-Making, Artificial Intelligence, Data Ethics, Team Management, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    520 reviews

    Intermediate · Specialization · 3 - 6 Months

  • P

    Pontificia Universidad Católica de Chile

    Transferencia tecnológica: De la investigación al mercado.

    Skills you'll gain: Feasibility Studies, Knowledge Transfer, Intellectual Property, Technology Strategies, Commercialization, Technical Management, New Product Development, Innovation, Entrepreneurship, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    740 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Making Successful Decisions through the Strategy, Law & Ethics Model

    Skills you'll gain: Intellectual Property, Strategic Decision-Making, Decision Making, Arbitration, Mediation, Business Ethics, Leadership, Law, Regulation, and Compliance, Business Strategy, Talent Acquisition, Contract Management, Innovation, Regulatory Compliance, Human Resources, Product Development, Business Risk Management, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    449 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Zurich

    Myocardial Infarction

    Skills you'll gain: Cardiology, Chronic Diseases, Rehabilitation, Diagnostic Tests, Anatomy, Sports Medicine, Preventative Care, Blood Pressure, Behavioral Health, Physiology, Pharmacotherapy, Biology, Behavior Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    468 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidade de São Paulo

    Consolidando empresas: Estrutura jurídica e financeira

    Skills you'll gain: Intellectual Property, Labor Law, Business Modeling, Tax Planning, Regulation and Legal Compliance, Business Valuation, Labor Compliance, Law, Regulation, and Compliance, Entrepreneurial Finance, Mergers & Acquisitions, Entrepreneurship, Corporate Tax, Business Management, Financial Modeling, Compliance Management, Financial Analysis, New Business Development, Investments, Growth Strategies, Tax Laws

    4.6
    Rating, 4.6 out of 5 stars
    ·
    488 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Goldman Sachs

    Fundamentals of Negotiation, with Goldman Sachs 10,000 Women

    Skills you'll gain: Negotiation, Active Listening, Rapport Building, Conflict Management, Interpersonal Communications, Goal Setting, Communication, Business Planning, Influencing, Expectation Management, Emotional Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    506 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Stocks and Bonds

    Skills you'll gain: Market Data, Finance, General Finance, Corporate Finance, Financial Analysis, Financial Market, Investments, Financial Data, Equities, Investment Management, Business Mathematics, Cash Flows

    4.6
    Rating, 4.6 out of 5 stars
    ·
    423 reviews

    Beginner · Course · 1 - 4 Weeks

  • H

    HubSpot Academy

    Sales Training: Techniques for a Human-Centric Sales Process

    Skills you'll gain: Closing (Sales), Booking (Sales), Overcoming Objections, Sales Training, Sales Process, Sales Prospecting, HubSpot CRM, Sales, Inside Sales, Prospecting and Qualification, Sales Strategy, Consultative Selling, Customer Relationship Management (CRM) Software, Lead Generation, Negotiation, LinkedIn, Value Propositions, Professional Networking, Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    537 reviews

    Beginner · Course · 1 - 3 Months

1…235236237…834

In summary, here are 10 of our most popular brand management courses

  • International Entertainment and Sports Marketing: Yonsei University
  • Scandinavian Film and Television: University of Copenhagen
  • Preventing Chronic Pain: A Human Systems Approach: University of Minnesota
  • Introduction to Scrum Master Profession: SkillUp
  • Harnessing AI for Business Impact: Coursera
  • Transferencia tecnológica: De la investigación al mercado.: Pontificia Universidad Católica de Chile
  • Making Successful Decisions through the Strategy, Law & Ethics Model: University of Michigan
  • Myocardial Infarction: University of Zurich
  • Consolidando empresas: Estrutura jurídica e financeira: Universidade de São Paulo
  • Fundamentals of Negotiation, with Goldman Sachs 10,000 Women: Goldman Sachs

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok