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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Create an Organizational Company Chart with Canva

    Skills you'll gain: Marketing Design, Organizational Structure, Diagram Design, Marketing Collateral, Graphic Design, Presentations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Build Customizable Sales Presentation Graphics using Canva

    Skills you'll gain: Sales Presentation, Data Visualization, Customer Relationship Management (CRM) Software, Target Market, Market Analysis, Sales, Presentations, Content Creation, Graphic Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    27 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • T

    The State University of New York

    Player Evaluation, Team Performance and Roster Management

    Skills you'll gain: Performance Analysis, Analytics, Data-Driven Decision-Making, Scheduling, Labor Relations, Team Performance Management, Linear Algebra, Data Management, Administration, Contract Management, Team Management, Data Analysis Software, R (Software), Contract Negotiation, Operations Management

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Airbus Beyond

    Procurement Strategies

    Skills you'll gain: Procurement, Strategic Sourcing, Supplier Relationship Management, Contract Management, Supplier Performance Management, Negotiation, Contract Negotiation, Process Optimization, Value Propositions, Risk Management, Market Research, Market Analysis

    Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Comunicação Digital e Consumidores

    Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Target Market, Digital Transformation, Digital Marketing, Digital Communications, Marketing Analytics, MarTech, Market Intelligence, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • I

    Indian Institute of Technology Guwahati

    Foundations and Advanced Practices in UX Design

    Skills you'll gain: User Research, UI/UX Research, User Experience, Competitive Analysis, User Experience Design, Information Architecture, Interaction Design, User Flows, Persona (User Experience), Qualitative Research, User Centered Design, User Interface (UI) Design, Wireframing, Human Computer Interaction, Usability, User Interface (UI), Usability Testing, Conceptual Design, Research Methodologies, Focus Group

    4.3
    Rating, 4.3 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Enhance Organizational Communications with Slack

    Skills you'll gain: Slack (Software), Productivity Software, Collaborative Software, Internal Communications, Organizational Skills, Business Communication, Team Management, Communication Strategies, Resource Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    83 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of California, Davis

    Computational Social Science Capstone Project

    Skills you'll gain: Social Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Databases, Data Processing, Social Sciences, Trend Analysis, Data Collection, Unstructured Data, Simulations, Big Data, Machine Learning, Computational Thinking, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    41 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Data Mining Project

    Skills you'll gain: Data Mining, Text Mining, Innovation, Data Integration, Unstructured Data, Big Data, Data Analysis, Exploratory Data Analysis, Data Presentation, Data Visualization Software, Feature Engineering, Analysis, Model Evaluation, Natural Language Processing, Technical Writing, Classification Algorithms, Algorithms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    50 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Cómo Configurar una Campaña en Facebook Ads

    Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Goal Setting, Social Media, Digital Advertising, Paid media, Social Media Marketing, Marketing Strategy and Techniques, Social Media Content, Content Creation

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Measurement – Turning Concepts into Data

    Skills you'll gain: Survey Creation, Sampling (Statistics), Quantitative Research, Research Methodologies, Data Analysis, Data Quality, Research Design, Model Evaluation, Data Transformation, Statistical Analysis, Data Modeling, Statistical Methods

    4.7
    Rating, 4.7 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SAS

    Advanced SAS Programming Techniques

    Skills you'll gain: SAS (Software), Perl (Programming Language), Data Processing, Statistical Programming, Stored Procedure, Data Manipulation, Data Transformation, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    95 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Create an Organizational Company Chart with Canva: Coursera
  • Build Customizable Sales Presentation Graphics using Canva: Coursera
  • Player Evaluation, Team Performance and Roster Management: The State University of New York
  • Procurement Strategies: Airbus Beyond
  • Comunicação Digital e Consumidores: Fundação Instituto de Administração
  • Foundations and Advanced Practices in UX Design: Indian Institute of Technology Guwahati
  • Enhance Organizational Communications with Slack: Coursera
  • Computational Social Science Capstone Project: University of California, Davis
  • Data Mining Project: University of Illinois Urbana-Champaign
  • Cómo Configurar una Campaña en Facebook Ads : Coursera

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