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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • A

    AI CERTs

    AI for Healthcare

    Skills you'll gain: Healthcare Ethics, Medical Imaging, Precision Medicine, Healthcare Industry Knowledge, AI Personalization, Applied Machine Learning, Radiology, Machine Learning, Medical Management, Health Informatics, Health Care Procedure and Regulation, Natural Language Processing, Predictive Analytics, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Generative AI Agents, Computer Science, Medical Support, Business Strategy, Business

    Intermediate · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Infonomics II: Business Information Management and Measurement

    Skills you'll gain: Asset Management, Intellectual Property, Data Quality, Information Management, Digital Assets, Business Valuation, Information Systems, Management Information Systems, Data Governance, Enterprise Modeling, Business Metrics, Accounting, Organizational Structure, Innovation, Data Analysis, Big Data

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Fundamentals of Machine Learning for Supply Chain

    Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Data Preprocessing, Operations Research, NumPy, Data Manipulation, Supply Chain, Supply Chain Management, Data Transformation, Pandas (Python Package), Data Analysis, Data Cleansing, Data Science, Python Programming, Applied Machine Learning, Data Structures

    3.7
    Rating, 3.7 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Automatic Data Processing, Inc. (ADP)

    Compensation: Job Evaluations & Pay Structures

    Skills you'll gain: Job Evaluation, Compensation Analysis, Compensation Strategy, Compensation Management, Job Analysis, Compensation and Benefits, Payroll, Human Resource Strategy, Performance Review, Data Visualization, Benchmarking, Data Analysis, Market Analysis, Diversity and Inclusion

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Fundamentals of Big Data

    Skills you'll gain: Big Data, Analytics, Data Processing, Data Analysis, Data Strategy, Data Storage, Data Management, Data Infrastructure, Unstructured Data, Real Time Data

    3.9
    Rating, 3.9 out of 5 stars
    ·
    30 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    How To Land the Job You Want (Capstone Project)

    Skills you'll gain: Marketing Planning, Interviewing Skills, Strategic Marketing, Recruitment, Marketing, Target Market, Presentations, Personal Attributes, Professional Development, Business Writing, Communication, Smart Goals, Storytelling, Writing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Mixed · Course · 1 - 3 Months

  • G

    Google Cloud

    Serverless Data Processing with Dataflow

    Skills you'll gain: Dataflow, Data Pipelines, Serverless Computing, Identity and Access Management, Data Infrastructure, Cloud Security, Cloud Computing, Data Integrity, Performance Tuning, CI/CD, Data Processing, Debugging, Real Time Data, System Monitoring, Data Storage Technologies, Unit Testing, Containerization, Interoperability, File I/O, Data Transformation

    4
    Rating, 4 out of 5 stars
    ·
    129 reviews

    Intermediate · Specialization · 3 - 6 Months

  • G

    Google Cloud

    Crea canalizaciones de datos de transmisión en Google Cloud

    Skills you'll gain: Data Pipelines, Real Time Data, Google Cloud Platform, Extract, Transform, Load, Data Integration, Data Processing, Data Architecture, Analytics, Data Transformation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    36 reviews

    Intermediate · Course · 1 - 4 Weeks

  • R

    Real Madrid Graduate School Universidad Europea

    AI for Player Performance and Training

    Skills you'll gain: Injury Prevention, Data-Driven Decision-Making, Sports Medicine, Athletic Training, AI Personalization, Artificial Intelligence, Health Technology, Coaching, Rehabilitation, Real Time Data, Predictive Analytics, Advanced Analytics, Data Analysis, Organizational Strategy, Competitive Analysis, Process Optimization, Technology Solutions, Goal Setting, Talent Recruitment, Physical Science

    Beginner · Course · 1 - 4 Weeks

  • R

    Real Madrid Graduate School Universidad Europea

    Maximum Performance and Technology in Sports

    Skills you'll gain: Data Presentation, Matplotlib, Data Synthesis, Probability Distribution, Data Processing, Data Integration, Data Literacy, Performance Analysis, Exploratory Data Analysis, Statistical Analysis, Probability, Applied Machine Learning, Analysis, Image Analysis, Descriptive Analytics, AI Enablement, Business Analytics, Statistical Methods, Data Collection, Machine Learning

    Beginner · Specialization · 3 - 6 Months

  • C

    California Institute of the Arts

    Launching Your Freelancing Business

    Skills you'll gain: Business Process Automation, Process Improvement, Client Services, Customer Analysis, Presentations, Expectation Management, Business Planning, Brand Strategy, Business Development, Portfolio Management, Time Management, Marketing Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    56 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Glasgow

    Data-Driven Leadership Skills

    Skills you'll gain: Data-Driven Decision-Making, Data Literacy, Business Transformation, Strategic Leadership, Leadership, Leadership Development, Business Leadership, Agile Methodology, Leadership Studies, Organizational Leadership, Data Analysis, Organizational Structure, Big Data, Leadership and Management, Organizational Change, Agile Product Development, Team Leadership, Decision Making, Data Management, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    52 reviews

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • AI for Healthcare: AI CERTs
  • Infonomics II: Business Information Management and Measurement: University of Illinois Urbana-Champaign
  • Fundamentals of Machine Learning for Supply Chain: LearnQuest
  • Compensation: Job Evaluations & Pay Structures: Automatic Data Processing, Inc. (ADP)
  • Fundamentals of Big Data: LearnQuest
  • How To Land the Job You Want (Capstone Project): University of Maryland, College Park
  • Serverless Data Processing with Dataflow: Google Cloud
  • Crea canalizaciones de datos de transmisión en Google Cloud: Google Cloud
  • AI for Player Performance and Training: Real Madrid Graduate School Universidad Europea
  • Maximum Performance and Technology in Sports: Real Madrid Graduate School Universidad Europea

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
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145 courses
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Professional Certificates

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